Marketing

The Bachelor of Marketing at Deakin University is a comprehensive undergraduate program designed to equip students with the essential knowledge and practical skills required to excel in the dynamic and competitive field of marketing. This degree offers a thorough understanding of core marketing principles, including consumer behavior, market research, digital marketing, branding, and strategic planning. Students will engage in a variety of learning activities, including lectures, workshops, case studies, and real-world projects, which foster critical thinking, analytical abilities, and creative problem-solving skills.

Throughout the program, students explore the impact of digital technologies on marketing strategies and learn to leverage digital platforms, social media, and data analytics to reach and engage target audiences effectively. The curriculum emphasizes ethical considerations and sustainability in marketing practices, preparing students to contribute responsibly to their organizations and communities. Additionally, the program provides opportunities for practical experience through internships and industry collaborations, allowing students to apply theoretical knowledge in real business environments and build professional networks.

The Bachelor of Marketing also emphasizes the development of communication, teamwork, and leadership skills, which are essential for successful careers in marketing and related fields. Graduates of this program are well-prepared for diverse roles such as marketing coordinator, brand manager, digital marketing specialist, market research analyst, and advertising executive. With a focus on innovation and global perspectives, the program prepares students to adapt to the rapidly evolving marketing landscape, making it an excellent choice for ambitious individuals seeking to make an impact in the world of business and commerce. Upon completion, students will be equipped with the knowledge and skills necessary to pursue further postgraduate studies or enter the workforce as competent marketing professionals.

The Bachelor of Marketing program at Deakin University offers students a comprehensive understanding of the fundamental principles and advanced concepts essential for a successful career in the dynamic field of marketing. This program is designed to equip students with practical skills and theoretical knowledge necessary to analyze market trends, develop effective marketing strategies, and implement innovative campaigns across various industries. Throughout the course, students will explore core topics such as consumer behavior, digital marketing, branding, market research, and strategic management, ensuring they are well-prepared to address the evolving demands of the global marketplace. Emphasizing real-world application, the program incorporates case studies, industry projects, and internships to provide hands-on experience and foster critical thinking. Students will learn how to utilize marketing analytics and data-driven decision-making tools to optimize marketing efforts and measure campaign success. The curriculum also covers ethics and sustainability in marketing, highlighting responsible practices in today’s socially conscious environment. With a strong focus on communication and teamwork, students will develop the interpersonal skills necessary to collaborate effectively with clients, stakeholders, and multidisciplinary teams. The program prepares graduates for diverse career opportunities such as marketing coordinator, brand manager, digital marketing specialist, market researcher, and advertising executive. Designed to be flexible, the program offers various elective modules allowing students to tailor their studies to specific interests within marketing. Additionally, Deakin’s innovative teaching methods, including online learning options and industry engagement initiatives, ensure students gain both theoretical insights and practical skills. Upon graduation, students will be equipped to navigate and excel in the rapidly changing marketing landscape, making them valuable assets to any organization seeking to enhance its market presence and customer engagement.

• A Bachelor Degree in any area
• Or at the least 2 years of relevant work experience (or part time equivalent)
• Or evidence of academic capability faking to be equivalent.

The Bachelor of Marketing at Deakin University offers a range of financing options to support students throughout their academic journey. International students are required to pay tuition fees, which can vary depending on the specific course load and campus location. Domestic students may be eligible for government-supported loans and grants, such as HELP (Higher Education Loan Programme), which assist in covering tuition costs. Deakin University also provides a range of scholarships and financial aid programs aimed at both domestic and international students. These scholarships can significantly reduce the financial burden and are awarded based on academic performance, financial need, or specific criteria related to the student's background or area of interest.

Students planning their finances should consider additional expenses beyond tuition, including accommodation, textbooks, transportation, and personal living costs. Deakin offers payment plans that enable students to spread out their tuition payments over the duration of their studies, making budgeting more manageable. Moreover, part-time work options are available through on-campus employment or local job opportunities, providing students with an additional source of income. For international students, the university recommends exploring external scholarship programs and sponsorships, which can be used to offset living expenses or travel costs.

Deakin University also provides financial advice and support services to help students plan their finances effectively. Prospective students are encouraged to consult the university's financial services to understand the total cost of the program and identify suitable funding options. Furthermore, students can access online resources and workshops focused on personal financial management skills. Overall, Deakin University is committed to making higher education accessible by offering comprehensive financing options and support mechanisms to assist students in funding their marketing degree studies.

The Bachelor of Marketing at Deakin University provides students with a comprehensive education in the core principles and practices of marketing. The program is designed to equip students with the necessary skills to understand market dynamics, consumer behaviour, and strategic marketing management. It covers a broad range of topics including digital marketing, market research, advertising, branding, and sales management. Students can expect to develop critical thinking and analytical skills essential for designing effective marketing strategies in various industries. The curriculum blends theoretical knowledge with practical applications, offering real-world projects and internships to enhance learning outcomes. Deakin’s innovative teaching methods incorporate the latest digital tools and platforms, preparing graduates to meet the demands of the rapidly evolving marketing landscape. The program emphasizes ethical considerations and sustainability practices in marketing, ensuring students are prepared to implement socially responsible marketing initiatives. Graduates of the Bachelor of Marketing can pursue careers in advertising agencies, corporate marketing departments, market research firms, and for-profit or non-profit organizations. The program is available at Deakin’s campuses in Melbourne and Geelong, with flexible study options including full-time and part-time modes. Deakin University is known for its focus on practical learning and strong industry connections, providing students with opportunities for networking, internships, and engagement with marketing professionals. Throughout the course, students will also develop strong communication and teamwork skills, essential for successful careers in marketing. The degree offers pathways to further study in marketing or related fields, such as postgraduate qualifications in business or marketing analytics. Overall, the Bachelor of Marketing at Deakin University prepares graduates for a dynamic and competitive job market, enabling them to contribute innovative solutions and strategic insights within the field of marketing.