Marketing

The Master of Marketing at the University of Melbourne is a comprehensive and innovative program designed to equip students with the advanced knowledge and practical skills necessary to excel in the dynamic field of marketing. This program offers a rigorous curriculum that combines theoretical foundations with real-world applications, ensuring graduates are well-prepared to navigate the complexities of modern marketing environments. Students will explore core areas such as consumer behavior, digital marketing, branding, marketing analytics, and strategic marketing management. The program emphasizes the development of critical thinking, creative problem-solving, and data analysis skills, which are essential for making informed marketing decisions and designing effective marketing strategies. With a strong focus on contemporary issues like digital transformation, social media marketing, and ethical marketing practices, students will gain insights into how technology and societal trends influence consumer behavior and marketing tactics. The coursework is complemented by opportunities for hands-on learning through case studies, group projects, internships, and industry engagement activities, fostering experiential learning and professional networking. The University of Melbourne’s distinguished faculty, composed of leading researchers and experienced practitioners, provide mentorship and guidance throughout the program. Graduates of the Master of Marketing will be equipped to pursue careers in various sectors, including digital marketing agencies, multinational corporations, startups, non-profit organizations, and government agencies. The program also prepares students for further research or doctoral studies in marketing and related disciplines. With its strong emphasis on innovation, ethical practices, and global perspectives, the Master of Marketing at the University of Melbourne aims to develop forward-thinking marketing professionals who can adapt to changing market conditions and lead marketing initiatives that create value for organizations and society at large.

1. In order to be considered for entry, applicants must have completed:

• an undergraduate or postgraduate degree with a major in management, marketing or a related discipline with a weighted average mark of at least H2B (70%), or equivalent;
• a statement of intent outlining why they wish to be considered for the course; and
• the Graduate Management Admissions Test (GMAT) or Graduate Record Examination (GRE) unless the applicant has completed an undergraduate degree in Australia or New Zealand or met one of the approved conditions for GMAT or GRE exemption. 

Meeting these requirements does not guarantee selection.

2. In ranking applications, the Selection Committee will consider:

• prior academic performance; and
• the GMAT or GRE score unless the applicant hascompleted an undergraduate degree in Australia or New Zealandor met one of the approved conditions for GMAT or GRE exemption; and
• the statement of intent. 

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Admission and Selection into Course Policy.

4. The University of Melbourne has a set of English language requirements which all applicants must meet. If you have completed a previous degree which was taught and assessed entirely in English you do not have to undertake a test.

• IELTS: 6.5 (with no band less than 6.0)
• TOEFL (paper test): 577 with TWE 4.5
• TOEFL (internet): 79 with Writing 21, Speaking 18, Reading 13, Listening 13
• Pearson Test of English (Academic): 58-64 inclusive and no communicative skill below 50

Notes:

1. Students who discontinue from the Master of Commerce (Marketing) but have successfully completed the requirements of the Graduate Diploma in Commerce (Marketing) will be eligible to receive the Graduate Diploma in Commerce (Marketing) as an exit award. The Diploma is only available as an exit award.
2. Applicants with an honours degree in marketing with a weighted average mark of at least H2B (70%), or a relevant postgraduate degree with a weighted average mark of at least H2B (70%), may be granted up to 75 points of credit into the Master of Commerce (Marketing).

Course: MC-COMMKT
CRICOS: 075103F

The University of Melbourne offers a comprehensive financing framework for students enrolled in its Marketing programs, designed to support diverse financial needs and ensure accessibility for a broad student population. Students have access to a variety of funding options, including government assistance, scholarships, grants, and personal financing strategies. Australian citizens and permanent residents may be eligible for Commonwealth Supported Place (CSP) funding, which significantly reduces the overall tuition costs by subsidizing a portion of the tuition fees through government contributions. This scheme allows domestic students to pay only a student contribution amount, making higher education more affordable. International students, on the other hand, are required to pay full international tuition fees, which vary depending on the specific course and study load but are generally higher than domestic fees.

The university also provides a range of scholarships specifically aimed at marketing students, including merit-based scholarships, equity scholarships for students from diverse backgrounds, and industry-sponsored awards. These scholarships are highly competitive and can cover partial or full tuition fees, accommodations, or provide living stipends, thus alleviating financial burdens and enabling students to focus on their studies. Additionally, the university offers financial aid and bursaries to students facing financial hardship, providing short-term or ongoing support to facilitate successful course completion.

For students requiring additional funding, Melbourne University collaborates with financial institutions to offer student loans and payment plans. These arrangements enable students to spread their tuition payments over manageable periods, reducing immediate financial pressure. International students often rely on private loans, family support, or personal savings to finance their studies, as government assistance options are limited for non-citizens.

Work placement and internship opportunities are integral to the marketing program, allowing students to gain practical experience while earning income that can contribute to their overall financing. The university's careers service also provides guidance on part-time work, budgeting, and financial planning. An emphasis is placed on responsible financial management, and students are encouraged to explore all available support options early in their studies.

In summary, financing a Marketing degree at the University of Melbourne involves a combination of government subsidies, scholarships, personal savings, private loans, and part-time work. The university strives to provide equitable access through various financial support mechanisms, aiming to make the program attainable and sustainable for all students.

The University of Melbourne offers a comprehensive program in Marketing designed to equip students with a solid foundation in marketing principles, consumer behavior, digital marketing, branding, and strategic management. The program emphasizes both theoretical understanding and practical skills, preparing graduates for a dynamic and competitive industry. Students study a wide range of topics including market research, data analysis, marketing communications, and the ethical considerations of marketing practices. The curriculum incorporates real-world case studies, industry projects, and opportunities for internships, providing valuable hands-on experience. The program is delivered by experienced academics and industry professionals who bring current insights and innovations into the classroom. Students also have access to state-of-the-art facilities and resources, fostering an environment conducive to learning and professional growth. The program aims to develop critical thinking, creativity, and analytical skills, enabling graduates to develop effective marketing strategies that respond to evolving market trends. Upon completion, graduates are well-prepared for careers in various sectors such as advertising, brand management, digital marketing, market research, and sales. The University of Melbourne’s strong industry connections and alumni network offer valuable pathways for internships, mentoring, and employment opportunities globally. The program also encourages a global perspective, with many courses incorporating international case studies and the chance to participate in exchange programs. Overall, the Marketing program at the University of Melbourne is designed to produce innovative and strategic thinkers who can confidently lead marketing initiatives in a complex, digitally-driven world.