Marketing

The Bachelor of Marketing at the University of New South Wales is a comprehensive undergraduate program designed to equip students with the essential knowledge and skills needed to excel in the dynamic field of marketing. This innovative curriculum blends theoretical foundations with practical applications, preparing graduates to meet the challenges of a rapidly evolving digital and global marketplace. Students will explore core topics such as consumer behavior, market research, branding strategies, digital marketing, and strategic marketing management. The program emphasizes the development of critical thinking, creativity, and analytical skills that are vital for devising effective marketing campaigns and making data-driven decisions. Throughout their studies, students will engage in real-world projects, internships, and case analyses to gain hands-on experience and build professional networks. The program also offers specialization options allowing students to focus on areas like digital marketing, advertising, or marketing analytics, tailoring their education to their career aspirations. With access to state-of-the-art facilities, industry-standard software, and expert faculty members who are leaders in their fields, students are well-supported throughout their academic journey. The University of New South Wales's strong industry connections provide opportunities for internships and employment after graduation, enabling students to seamlessly transition into the workforce. Upon completing the Bachelor of Marketing, graduates will be equipped with the strategic insight, practical skills, and ethical understanding necessary to thrive in marketing roles across various sectors including retail, technology, finance, and healthcare. This program not only prepares students to enter the workforce but also fosters lifelong learning and professionalism, ensuring graduates remain adaptable and innovative in a constantly changing environment. Whether aiming for roles in brand management, digital strategy, market research, or advertising, students will leave UNSW prepared to make meaningful contributions to their organizations and to society at large.

The Master of Marketing comprises 72 UOC. 
Students must complete 3 core courses (6 UOC each), 1 capstone core course (6 UOC) and 8 elective courses (6 UOC each).

The core courses and the capstone course are offered on Saturdays over six (6) weeks, while the elective courses are held in the evenings during weekdays over 12 weeks. The program can be studied part time or full time.

Category A and Category B applicants may be eligible for up to 24 units of of unspecified credit transfer from the elective component of the program based on recognition of prior learning (RPL).

Compulsory core courses (total 18 UOC)

• MARK6100 Marketing Management (6 UOC)
• MARK6101 Strategic Skills for Marketers (6 UOC)
• MARK6102 Creativity Innovation & Change (6 UOC)

Choose 8 Elective courses (48 UOC) *

• MARK6104 Value Creation Through Service (6 UOC)
• MARK6105 Relationship Marketing & CRM (6 UOC)
• MARK6107 Advert, Prom & Int Mktg Comm (6 UOC)
• MARK6108 Digital& Social Media Strategy (6 UOC)
• MARK6109 B-B Marketing & Key Acct Mgt (6 UOC)
• MARK6110 Advanced Marketing Strategy (6 UOC)
• MARK6111 Global Marketing Strategy (6 UOC)
• MARK6112 Advanced Topics in Marketing 1 (6 UOC)
• MARK6113 Advanced Topics in Marketing 2 (6 UOC)
• MARK6114 Brand Management (6 UOC)
• MARK6115 CB & Marketing Insights (6 UOC)

With special permission from the Master of Marketing Program Director students enrolled in program 8423 may take up to 2 courses (12 UOC) from the Master of Commerce (Marketing) Program (below). * Note: These courses are not available to students enrolled in 8414 or 7414 programs.

• MARK5811 Applied Marketing Research (6 UOC)
• MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
• MARK5813 Creativity and Innovation (6 UOC)
• MARK5814 Digital Marketing (6 UOC)
• MARK5815 Intl. Marketing in Asia (6 UOC)
• MARK5820 Events Management & Marketing (6 UOC)

Compulsory capstone core course

• MARK6103 Marketing Consulting Project (6 UOC)

For the 1 year full-time (or 2 years part-time) program (with credits)

Category A - To be eligible for the program (with credits), you need to have:

• A recognised bachelor degree (or equivalent qualification) in commerce or business with a credit average as determined by the UNSW Postgraduate Coursework Entry Calculator; and
• At least 2 years full-time relevant professional and marketing experience; and
• Demonstrated competency in business statistics

OR

Category B - To be eligible for the program (with credits), you need to have:

• A recognised bachelor degree (or equivalent qualification), as determined by the UNSW Business School; and
• At least 5 years full-time relevant professional and marketing experience; and
• Demonstrated competency in business statistics, and evidence of formal marketing training

For the 1.5 years full-time (or 3 years part-time) program (without credits)

Category C - To be eligible for the program (without credits), you need to have:

• A recognised bachelor degree (or equivalent qualification) in commerce or business with a credit average as determined by the UNSW Postgraduate Coursework Entry Calculator; and
• A major (at least seven courses) in marketing or related discipline within the bachelor degree; and
• At least 1 years full-time relevant work experience.

And

• IELTS Academic version only 7.0 overall (min. 6.0 in each subtest)
• TOEFL Internet-based Test (iBT) 94 overall (min.25 in writing, 23 in reading, listening and speaking)
• TOEFL Paper-based Test  (PBT) 589 overall (min. 5.0 in TWE)

The University of New South Wales offers a comprehensive understanding of financing within its Marketing programs, emphasizing the strategic role of financial considerations in marketing decision-making and business growth. The curriculum integrates core financial principles, such as budgeting, financial analysis, and investment evaluation, enabling students to develop a robust understanding of how marketing strategies are financed and how these financial decisions impact overall business performance. Students gain insights into how marketing investments are prioritized, measured, and optimized for maximum return on investment. The program covers topics like marketing finance, customer profitability analysis, and financial planning for marketing campaigns, providing learners with practical skills to allocate resources effectively and assess financial risks associated with marketing initiatives. Through case studies, projects, and industry simulations, students learn to analyze financial data, interpret financial statements, and make informed decisions that align with corporate financial goals. The program emphasizes ethical financial management and compliance with regulatory standards, ensuring graduates are prepared to handle financial responsibilities responsibly in the marketing context. Additionally, students explore emerging financial trends such as digital marketing funding, funding models for innovation in marketing, and the role of financial technology in marketing strategies. By the end of the program, graduates will be equipped with the financial literacy necessary to support strategic marketing planning, contribute to financial decision-making processes, and create value for organizations through effective financial management in marketing operations. The university also offers various support services, including financial courses, workshops, and advisory sessions, to enhance students' understanding of marketing finance and prepare them for careers in marketing management, financial analysis, consultancy, and related fields.

The Bachelor of Commerce with a specialisation in Marketing at the University of New South Wales (UNSW) offers students a comprehensive education in the principles and practices of marketing within the broader context of commerce and business. This program is designed to equip students with critical skills in understanding consumer behavior, marketing research, digital marketing, strategic marketing, and brand management. The curriculum combines theoretical knowledge with practical application, preparing graduates to excel in dynamic and competitive environments.

Students enrolled in this program benefit from a rigorous coursework structure that covers core business disciplines such as economics, accounting, finance, and management, alongside specialised marketing subjects. The program emphasizes the development of analytical skills, creativity, and strategic thinking, enabling students to design effective marketing campaigns, analyze market trends, and utilize cutting-edge digital tools. Practical experiences are integrated through case studies, group projects, and internships facilitated by the university’s strong industry connections.

The UNSW Business School, which oversees this program, is renowned for its research excellence and strong links to industry leaders. This ensures that the curriculum remains relevant to current market demands and innovations in marketing practices. Students have access to state-of-the-art facilities, including digital labs and marketing simulation tools, to hone their skills in a hands-on environment.

Graduates of the Bachelor of Commerce in Marketing are well-prepared to enter diverse roles across various sectors such as advertising, digital marketing, market research, sales, product management, and brand strategy. The degree also provides a solid foundation for further postgraduate studies if students wish to pursue specialisations or advanced research qualifications.

Throughout their studies, students are encouraged to participate in extracurricular activities such as marketing competitions, industry networking events, and guest lectures by industry experts. These opportunities aim to enhance professional development and create valuable industry connections. The program also emphasizes a global perspective, often including modules on international marketing strategies and opportunities for overseas exchange or internships.

By completing this degree, students gain not only specialised marketing knowledge but also broad business acumen and essential soft skills like communication, teamwork, and ethical decision-making. Graduates are equipped to contribute effectively to organizations’ marketing efforts and adapt to the rapidly evolving digital landscape. The program’s reputation for academic excellence and strong industry links make the UNSW Bachelor of Commerce with a Marketing specialisation an excellent choice for aspiring marketing professionals aiming to build successful, impactful careers in business.