Marketing plus another Arts major

The Bachelor of Arts in Marketing at the University of Wollongong offers students a comprehensive education in the dynamic field of marketing, equipping them with essential skills to thrive in a competitive global marketplace. This program combines theoretical foundations with practical application, preparing graduates to develop effective marketing strategies, analyze consumer behavior, and utilize digital platforms and tools. Throughout the course, students will explore core areas such as marketing principles, market research, advertising, branding, digital marketing, and strategic planning. The curriculum emphasizes the importance of ethical considerations and sustainability in marketing practices, fostering responsible decision-making in future professionals.

Students will benefit from the university’s strong links with industry, providing opportunities for internships, real-world projects, and networking that enhance employability. The program also encourages the development of critical thinking, communication, and analytical skills, which are essential across a broad range of careers within the creative and business sectors. In addition to marketing, students can combine their interests with other arts-based disciplines such as Media and Communications, providing a multidisciplinary approach that broadens career options in areas like public relations, media management, and digital content creation.

The Bachelor of Arts at Wollongong is designed for students who wish to pursue a flexible and diverse academic experience, with options to tailor their degree through elective courses. The program is suitable for individuals keen to understand how marketing influences society and economies, and who aspire to become innovative marketing professionals capable of adapting to ongoing technological and societal changes. Graduates of this program will be well-positioned to enter roles in marketing agencies, corporations, non-profit organizations, or to continue their education with postgraduate studies in marketing, business, or related fields. With a supportive academic environment and dedicated faculty, the University of Wollongong prepares students to meet the challenges of a rapidly changing marketing landscape and to succeed in a wide variety of professional contexts.

Program Description:

The Bachelor of Arts in Marketing and International Business at the University of Wollongong offers students a comprehensive education designed to develop strategic, creative, and analytical skills essential for success in the dynamic global marketplace. This interdisciplinary program combines core marketing principles with an in-depth understanding of international business environments, preparing graduates to excel in a variety of careers across industries and borders. Throughout the course, students explore fundamental concepts such as consumer behavior, digital marketing, advertising strategies, market research, and brand management, alongside international trade, cross-cultural communication, and global economic policies.

The curriculum is thoughtfully structured to include both theoretical knowledge and practical application. Students engage in real-world projects, internships, and case studies, fostering essential skills in problem-solving, teamwork, and effective communication. Emphasis is placed on digital literacy, data analysis, and innovative marketing techniques, aligning education with current industry trends. Additionally, students develop a strong understanding of ethical considerations and sustainability practices relevant to modern marketing and international business contexts.

Designed for those seeking a versatile career pathway, this program enables graduates to pursue roles such as marketing manager, brand strategist, international business development officer, market analyst, and communication consultant. The program also provides a solid foundation for further postgraduate study or entrepreneurial ventures. With access to dedicated faculty experts and industry partnerships, students gain valuable insights, networking opportunities, and practical experience that enhance employability.

Whether you're interested in launching a global marketing campaign, analyzing international markets, or developing brand strategies, the Bachelor of Arts in Marketing and International Business equips you with the knowledge, skills, and confidence to succeed in an increasingly interconnected world. Join us to explore the exciting intersection of marketing and international commerce and take the first step toward a dynamic international career.

Program requirements for Bachelor of Arts in Marketing and Media Studies at the University of Wollongong typically include the completion of 144 credit points over a three-year full-time equivalent study period. Students must undertake a combination of core units, major units, and elective units to meet the graduation criteria. The core units focus on foundational marketing principles, media literacy, communication strategies, and ethical considerations in media practices. The major in Marketing usually comprises specialized units such as Marketing Principles, Consumer Behaviour, Marketing Research, Digital Marketing, Brand Management, and Strategic Marketing. Additionally, students are expected to complete units from the Media Studies component, which include Media Industries, Media Analysis, Media Production, and Media Policy. Electives allow students to explore related fields such as Business, Communications, or Digital Technologies, providing a well-rounded educational experience. To graduate, students must pass all required units and accumulate the necessary credit points, demonstrating both theoretical understanding and practical application of marketing and media concepts. The program is designed to develop critical thinking, strategic planning, communication skills, and technological proficiency, preparing graduates for careers in marketing, advertising, media production, public relations, and related fields. Internships, industry projects, and capstone units are often integrated into the curriculum to enhance real-world experience. International students are also required to meet language proficiency standards, typically English language requirements, and visa conditions. Overall, completion of the program signifies a comprehensive education in marketing and media, equipping students with the capabilities to analyze contemporary media landscapes and develop innovative marketing solutions across diverse industries.

The Bachelor of Commerce in Marketing program at the University of Wollongong offers a comprehensive curriculum that prepares students for diverse career opportunities in the dynamic field of marketing. The program is designed to equip students with essential skills in market research, consumer behaviour, digital marketing, branding, and strategic planning, enabling them to navigate and succeed in the competitive business environment. Students have access to state-of-the-art facilities, industry-focused internships, and opportunities for real-world learning, which enhance their practical understanding and employability upon graduation. The program's structure allows for flexibility, with elective courses enabling students to tailor their studies to specific interests such as advertising, social media marketing, or international marketing. The University of Wollongong provides various financial assistance options, including scholarships, grants, and student loans, to support students financially throughout their studies. Domestic students can benefit from government-funded schemes such as FEE-HELP, which assists with tuition fees, while international students are encouraged to explore scholarship opportunities based on academic merit and need. The cost of the program typically includes tuition fees, which vary depending on residency status, as well as associated expenses like textbooks, materials, and living costs. The university also offers part-time work opportunities on and off-campus, helping students gain financial support while gaining valuable work experience. Students are advised to plan their finances carefully and consider applying for scholarships early in their application process. Overall, the University of Wollongong's marketing program provides an excellent balance of theoretical knowledge and practical application, ensuring graduates are well-prepared to contribute effectively to marketing teams or to pursue entrepreneurial ventures. The university's dedicated career services and industry partnerships facilitate smooth transitions from study to employment, making it a financially viable and rewarding educational investment for aspiring marketers.

The University of Wollongong offers a comprehensive Bachelor of Business with a specialisation in Marketing, designed to equip students with the essential skills and knowledge to succeed in the dynamic field of marketing. This program provides a solid foundation in core business principles, combined with specialised units that focus on areas such as consumer behaviour, marketing research, digital marketing, branding, and strategic marketing management. Students will learn how to analyse market trends, develop marketing strategies, and implement effective campaigns across various platforms.

The curriculum emphasises practical experience, giving students opportunities for internships, industry projects, and hands-on learning through case studies and simulations. This approach ensures graduates are well-prepared for real-world marketing challenges and can adapt to rapid technological changes in the industry. The program also covers important aspects like ethics, sustainability, and global marketing, preparing students to operate responsibly and effectively in diverse markets.

In addition to marketing, students can choose to specialise in another arts-related area such as Journalism or Media and Communications, enhancing their ability to craft compelling messages and understand media landscapes. The dual focus broadens employment prospects and allows students to develop skills in both strategic business and creative communication.

The program is delivered through a combination of lectures, tutorials, workshops, and industry seminars, encouraging active engagement and collaborative learning. The university’s strong links with industry partners also facilitate internships and employment opportunities, helping students to establish professional networks while studying. Graduates of this program often move into roles such as marketing coordinator, brand manager, digital marketing specialist, market researcher, or advertising executive, working across various sectors including retail, technology, health, and government.

University of Wollongong’s state-of-the-art facilities, dedicated support staff, and vibrant campus life create an enriching learning environment for students from around the world. The program is designed not only to provide theoretical knowledge but also to foster practical skills and critical thinking necessary for innovative marketing strategies. With a focus on both local and global perspectives, graduates are well-positioned to adapt to an ever-changing industry landscape and contribute meaningfully to their organisations and communities.