Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) at the University of Southern Queensland offers students a comprehensive education designed to develop their understanding of core marketing principles and business practices. This program equips graduates with the essential skills needed to thrive in competitive marketing environments, including strategic thinking, consumer behavior analysis, digital marketing, market research, and brand management. Through a blend of theoretical knowledge and practical application, students are prepared to design and implement effective marketing campaigns across various platforms and industries. The curriculum emphasizes critical thinking, communication skills, and innovative problem-solving tailored to contemporary marketing challenges. In addition to foundational business modules, students undertake specialized courses in marketing strategies, advertising, sales management, and data analytics, ensuring a well-rounded skill set. The program also offers opportunities for industry engagement through internships and projects, fostering real-world experience and professional networking. The University of Southern Queensland focuses on flexible study options, including online learning, to accommodate students' diverse needs and lifestyles. Graduates of this program are well-positioned to pursue careers in marketing management, advertising agencies, digital marketing firms, retail, and other sectors requiring marketing expertise. With a strong emphasis on ethical practices and sustainable business solutions, the program prepares students not only for immediate employment but also for lifelong learning and adaptation in a dynamic global marketplace.

Program Overview

The Bachelor of Business (Marketing) at the University of Southern Queensland is designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of marketing. Throughout this degree, students will explore a broad range of topics including market research, consumer behavior, digital marketing, branding, advertising, sales management, and strategic marketing planning. The curriculum combines theoretical foundations with practical applications, ensuring graduates are well-prepared to meet the challenges of today's competitive business environment.

Course Structure

The program spans a typical duration of three years of full-time study, with flexible study options available for part-time learners. Students will undertake a series of core courses that cover fundamental business and marketing principles, alongside elective subjects allowing for specialization or broader business knowledge. Key subjects include Principles of Marketing, Marketing Research and Analytics, Digital Marketing Strategies, Brand Management, International Marketing, and Marketing Communications. The program emphasizes experiential learning through case studies, industry projects, internships, and opportunities to develop real-world skills.

Learning Outcomes

Graduates of the Bachelor of Business (Marketing) will have a comprehensive understanding of marketing theories and practices, along with the ability to analyze market trends and consumer insights effectively. They will develop strong communication and teamwork skills, essential for collaborative business environments, and gain proficiency in digital marketing tools and platforms. The program prepares students to pursue careers in various marketing roles such as marketing coordinator, brand manager, digital marketer, market research analyst, and sales manager.

Industry Connections and Career Support

USQ maintains strong links with industry partners, providing students with internship placements, networking events, and industry visits that enhance practical experience and professional development. The program also offers dedicated career support services, including resume workshops, interview preparation, and guidance on job applications, ensuring students are ready to launch their marketing careers upon graduation.

Graduate Attributes

Upon completing the program, graduates will be capable of applying innovative marketing solutions, analyzing complex business challenges, and contributing effectively to organizational success. They will possess a global perspective of marketing practices and a commitment to ethical and sustainable business practices, aligning with current industry standards and societal expectations.

Why Choose USQ?

The University of Southern Queensland offers a flexible, industry-relevant marketing degree with experienced faculty dedicated to student success. With a focus on practical skills, real-world experience, and global perspectives, USQ prepares graduates to thrive in a competitive marketplace and make meaningful contributions to the business world.

Program requirements for the Bachelor of Business (Marketing) at the University of Southern Queensland include completion of university core curriculum, which covers foundational skills in business, communication, and critical thinking. Students are required to complete a series of core marketing subjects such as Principles of Marketing, Consumer Behaviour, Marketing Communications, and Marketing Strategy, designed to provide comprehensive understanding of marketing theories and practices. Additionally, students must undertake electives to specialise or broaden their business knowledge, often including digital marketing, branding, and market research. The program emphasizes practical skills through industry projects, internships, and case studies, fostering real-world application of marketing principles. Students must also meet the specified academic load, typically completing a certain number of credit points per semester over the duration of the program, usually spanning three years full-time. To graduate, students need to achieve the required GPA as set by the university and successfully complete all assessments associated with the core and elective modules. The program encourages engagement in extracurricular activities related to marketing and business, including student clubs and competitions, to enhance learning and professional networking. International students are subject to English language proficiency requirements, such as IELTS or equivalent scores, to ensure effective communication skills. The university also recommends relevant work experience or internships during study to increase employment prospects post-graduation. Admission requirements generally include completion of secondary schooling or equivalent, with consideration given to academic performance and other relevant criteria. The program aims to prepare graduates for diverse roles in marketing, advertising, market research, digital marketing, branding, and sales, providing them with the skills necessary to succeed in a competitive global marketplace.

The University of Southern Queensland offers a comprehensive approach to financing studies in the field of Marketing, designed to accommodate a diverse range of students. The university provides various financial aid options, including Scholarships, grants, and bursaries tailored specifically for students pursuing undergraduate and postgraduate degrees in marketing-related disciplines. International students may also be eligible for different scholarships and financial support programs to assist with tuition fees and living costs. Additionally, students are encouraged to explore government funding opportunities such as Austudy or Youth Allowance, which can provide essential financial assistance during their studies. The university offers flexible payment plans that enable students to spread their fees over manageable installments, reducing financial burdens during their academic journey. For students requiring extra support, the university’s financial counselling services are available to advise on budget management, loan options, and employment opportunities to fund their studies. The university partners with various financial institutions to facilitate student loans with favorable interest rates, making higher education more accessible. On-campus employment opportunities, including part-time positions within the university and local businesses, are promoted to help students generate income while studying. Many programs at the University of Southern Queensland also include industry placement or internship components, which can sometimes be funded or subsidized to assist students financially. Moreover, the university’s flexible study options—such as online and on-campus modes—allow students to work concurrently with their studies, providing additional income sources. International students can access specific financial support packages designed to offset tuition costs and ensure affordable participation in their chosen programs. Overall, the University of Southern Queensland demonstrates a strong commitment to making marketing education financially attainable through a variety of assistance programs, flexible payment options, and employment support, ensuring students can focus on their academic and career goals without undue financial stress.

The Bachelor of Business (Marketing) at the University of Southern Queensland is designed to equip students with comprehensive knowledge and practical skills essential for a successful career in marketing. The program provides a thorough understanding of core business principles, marketing theories, consumer behavior, digital marketing, market research, advertising strategies, and strategic planning. Students will learn to analyze market trends, develop effective marketing campaigns, and utilize modern digital tools to reach targeted audiences. The curriculum emphasizes critical thinking, creativity, and ethical business practices, ensuring graduates are prepared to navigate complex marketing environments and contribute to organizational growth.

Throughout the program, students engage in real-world projects, case studies, and internships, enabling them to apply theoretical concepts in practical settings. The program also focuses on developing communication, teamwork, and leadership skills vital for roles in marketing management, brand development, sales, and advertising. By the end of the degree, students will have a solid foundation in marketing principles combined with specialized knowledge tailored to various industries, including retail, hospitality, health, and technology sectors.

The program's structure typically includes foundational courses in business, marketing principles, and digital marketing, followed by advanced subjects like strategic marketing management, market research techniques, and advertising strategy. Electives may cover areas such as international marketing, e-commerce, and consumer psychology, allowing students to customize their learning experience based on career interests. The program aims to prepare graduates for employment in diverse roles within private, public, and not-for-profit sectors.

The University of Southern Queensland offers flexible study options, including full-time and part-time study, with a strong emphasis on online learning to accommodate working professionals. The university's strong industry connections and focus on practical experience through industry placements enhance employment prospects for graduates. Overall, the Bachelor of Business (Marketing) provides an excellent foundation for students aspiring to become marketing managers, brand strategists, or digital marketing specialists, with skills applicable across various sectors worldwide.