Marketing (Psychology)

The Bachelor of Marketing (Psychology) at Deakin University offers a unique interdisciplinary program designed to equip students with a comprehensive understanding of marketing principles integrated with psychological insights. This innovative course combines core marketing strategies with an in-depth exploration of human behavior, cognitive processes, and decision-making, providing graduates with the skills necessary to excel in dynamic and competitive business environments. Throughout the program, students will engage with a diverse range of subjects, including consumer psychology, market research, advertising, brand management, digital marketing, and data analysis, all delivered through interactive lectures, practical workshops, and real-world projects.

The curriculum emphasizes applying psychological theories to solve marketing challenges, enabling students to develop targeted campaigns that resonate with diverse consumer groups. Emphasis is placed on understanding consumer motivations, perception, and attitude formation, which are critical for effective marketing communication. Students will also learn how to utilize advanced analytical tools and data-driven methodologies to interpret consumer data, predict market trends, and evaluate campaign effectiveness. The program nurtures both theoretical knowledge and practical skills, preparing students for careers in marketing agencies, corporate marketing departments, consulting firms, and entrepreneurial ventures.

Deakin's state-of-the-art facilities, industry partnerships, and focus on experiential learning ensure that students gain valuable hands-on experience. Internships and industry placements are strongly encouraged, offering students the opportunity to apply their learning in real-world settings and build professional networks. The program also fosters critical thinking, creativity, and ethical awareness, encouraging students to consider the societal impacts of marketing practices. Graduates of this program will be well-positioned to pursue roles such as marketing analyst, consumer insights specialist, brand manager, digital marketing strategist, and market research consultant.

With a flexible delivery mode, including online and on-campus options, the Bachelor of Marketing (Psychology) accommodates diverse student needs and aspirations. Upon graduation, students will possess a robust understanding of how psychological principles influence consumer behavior and marketing outcomes, empowering them to develop innovative solutions and achieve success in the evolving marketing landscape.

The Job of Marketing (Psychology) is accredited by the Australian Marketing Institute (AMI) and the Australian Psychological Accreditation Council (APAC). Graduates will be entitled to a one-year credit discount, needed to be Certified Practicing Marketer by the AMI. Conclusion of the class provides students with an APAC accredited multi-level level in psychology. This enables students to then undertake additional study in quest for professional registration as a practising psychologist through the Psychology Board of Australia (PBA).

Current or recent 12 if you're currently studying Year 12 at 2020 or completed Year 12 at 2018 or 2019 and have not attempted degree or VET study as, your selection relies on the following: Prerequisite subjects Minimum requirement ATAR of 70.00. ATAR This class employs the ATAR included in its selection considerationsand has minimum ATAR requirement of 70 higher-education experience If you have undertaken a minumum of one component of higher education after secondary instruction, your decision will be dependant on the criteria below. * VET education experience If you have undertaken a minumum of one component of Vocational Education and Training (VET) study after secondary school, your decision will be dependant on the criteria below. * Function and life experience In case you ended Year 12 more than just three years ago or didn't finish Year 12, your decision will be dependant on the criteria below. * * Choice criteria This class uses your entire academic record as part of its array considerations. Senior secondary requirement subjects Components 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English besides EAL or equivalent, or Certificate IV: or more, or concurrent Bachelor analysis. All candidates should satisfy minimum English language requirements. Please read about other methods of satisfying the English language competency requirement. Personal announcement Applicants who wish their own work and also volunteer/other experience to be deemed as a member of their application for entrance are required to submit a personal statement with information on these job and also volunteer/other experience, motivation to review and every other aspects related to their own application for your program. Find out about the statement. Choice is competitive and meeting the minimum entrance requirements does not guarantee selection.Our Admission Criteria and Selection Policy summarizes the essentials of selection.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The financing options for the Marketing (Psychology) program at Deakin University include a range of government-supported and private funding opportunities designed to assist students in managing the cost of their studies. Australian students may be eligible for government loans such as the Higher Education Loan Program (HELP), which encompasses options like the FEE-HELP and HECS-HELP schemes. These options allow students to defer their tuition fees until they reach a repayment threshold after entering the workforce. International students are generally expected to pay their tuition fees upfront or arrange for private loans or scholarships, as government assistance programs are typically limited to domestic students.

Deakin University offers various scholarships aimed at supporting students enrolled in their undergraduate and postgraduate programs, including the Bachelor of Marketing (Psychology). These scholarships are awarded based on academic merit, financial need, or specific criteria such as regional background or industry interests. Examples include merit-based scholarships, equity scholarships, and industry-sponsored awards. The application process normally requires submission of academic transcripts, personal statements, and sometimes supporting documents demonstrating financial need or eligibility criteria.

In addition to scholarships, students have the option of part-time work opportunities both on and off-campus, which can help supplement their income during the course of their studies. Many students take advantage of the university’s Career Development services to find suitable employment. International students may also access financial support through their home country's grants, loans, or sponsorship programs, but these are outside the scope of Deakin University's support services.

Student income can also be supplemented through internships, industry placements, or cooperative programs that sometimes include stipends or remuneration, which are negotiated on a case-by-case basis depending on the nature of the placement.

Deakin University also provides information and guidance on financial planning, budgeting, and managing student loans, ensuring students are aware of the repayment obligations associated with government loans. For students enrolled in this program, the university facilitates access to comprehensive financial support resources, including online portals, financial counseling, and information sessions to help manage tuition expenses and living costs effectively.

Overall, funding strategies for the Marketing (Psychology) program at Deakin University are designed to accommodate a diverse student body, offering options ranging from government-supported loans and scholarships to personal and part-time income sources, ensuring students can focus on their academic and professional development without undue financial stress.

The Bachelor of Marketing (Psychology) at Deakin University is an innovative and interdisciplinary undergraduate degree designed to equip students with a comprehensive understanding of marketing principles alongside insights from psychology. This program aims to prepare graduates for versatile careers in marketing, advertising, consumer behavior analysis, and brand management, among other related fields. The curriculum combines core marketing concepts such as market research, digital marketing, branding, and strategic planning with psychological theories related to consumer behavior, decision-making processes, motivation, and perception. This integration enables students to better analyze and predict consumer needs and preferences, enhancing their effectiveness in designing targeted marketing campaigns.

Students enrolled in this program benefit from Deakin’s industry-relevant learning approaches, including real-world case studies, project-based assessments, and opportunities for practical placements. These experiences help students develop critical skills like data analysis, communication, teamwork, and ethical decision-making, which are highly valued in the marketing sector. The program also emphasizes the importance of understanding cultural and social influences on consumer behavior, preparing graduates to work in diverse, globalized markets.

Deakin University has invested heavily in state-of-the-art facilities, including dedicated marketing labs and psychology research centers, providing students with access to modern technology and resources for hands-on learning. The curriculum is designed to be flexible, allowing students to select electives aligned with their career interests or to deepen their knowledge in particular areas such as digital analytics or consumer psychology.

Graduates of the Bachelor of Marketing (Psychology) are well-positioned to pursue various career pathways, including roles as marketing consultants, brand managers, market researchers, advertising executives, and behavioral analysts. The program also provides a solid foundation for pursuing postgraduate education or specialized training in areas like market research, applied psychology, or business administration. With the growing importance of understanding consumer behavior in today’s digital economy, this multidisciplinary degree offers valuable skills and knowledge to meet industry demands and contribute to strategic marketing initiatives across a range of industries globally.