Marketing and Public Relations

The Bachelor of Marketing and Public Relations at The University of Notre Dame Australia offers students a comprehensive education designed to prepare them for dynamic careers in the fields of marketing, public relations, advertising, and corporate communication. This undergraduate program combines theoretical foundations with practical applications, enabling graduates to develop strategic communication skills, creative proficiency, and an understanding of contemporary marketing practices within diverse industries. Throughout the course, students will explore core topics such as consumer behavior, branding, digital marketing, media relations, social media strategy, event management, and ethical considerations in advertising and communication. The curriculum emphasizes real-world experience through internships, industry projects, and collaboration with professional organizations, fostering connections that facilitate career growth upon graduation. Students will learn to analyze market trends, craft compelling messages, and implement effective campaigns across various platforms. With a focus on ethical and responsible communication, the program aims to produce graduates who are not only skilled practitioners but also socially conscious professionals capable of adapting to rapid technological changes and global market demands. The university’s emphasis on personalized education, small class sizes, and dedicated support services ensures an engaging learning environment. Graduates of this program can pursue careers in advertising agencies, public relations firms, corporate marketing departments, media organizations, and government agencies, among others. By combining theoretical knowledge with practical skills, the Bachelor of Marketing and Public Relations prepares students to become innovative, ethical, and strategic communicators capable of making a positive impact in their communities and industries.

The Bachelor of Marketing and Public Relations at The University of Notre Dame Australia is a comprehensive program designed to equip students with the essential skills and knowledge necessary to excel in the dynamic fields of marketing and public relations. This degree offers an integrated curriculum that combines theoretical foundations with practical applications, preparing graduates to effectively develop, implement, and manage marketing strategies and communication campaigns across diverse industries. Throughout the program, students will explore core areas such as consumer behavior, market research, advertising, digital marketing, branding, media relations, corporate communication, and ethical considerations in marketing practices. Emphasizing real-world experience, the curriculum includes case studies, internships, and project work that foster critical thinking, creativity, and strategic problem-solving abilities. Students will also gain proficiency in various digital tools and platforms essential for contemporary marketing roles. The program encourages an understanding of global trends and cultural sensitivities to enable graduates to operate successfully in international environments. Additionally, students have opportunities to engage with industry professionals through guest lectures, networking events, and collaborative projects, ensuring they are well-prepared for the workforce. Upon completion of the degree, graduates will be capable of crafting compelling marketing messages, managing media relations, and driving public engagement to support organizational objectives. This program aims to develop well-rounded professionals who can adapt to the ever-changing landscape of marketing and public relations, making a meaningful impact in both corporate and non-profit sectors.

• Year 12 or equivalent
• Admissions interview
• Older age applicants should Reach completion of a pre-university Class at a Licensed college/TAFE, or a satisfactory result in the Special Tertiary Admissions Test (STAT)

The University of Notre Dame Australia offers a range of financing options for students enrolled in its Marketing and Public Relations programs to make higher education accessible and affordable. Tuition fees for undergraduate programs are competitive and vary depending on the specific course structure and duration. Currently, the university provides detailed fee schedules on its official website, which outline costs per year and for the entire course duration. To assist students in managing these expenses, the university offers various financial support schemes, including government Commonwealth Supported Places (CSP) for eligible domestic students, which significantly reduce the overall fee burden. Additionally, there are non-government scholarships, bursaries, and grants awarded based on academic merit, financial need, or specific circumstances, helping to offset tuition and other related costs.

Students are encouraged to explore government loan programs such as HECS-HELP, which allows eligible domestic students to defer their tuition fees until after graduation when their income reaches a certain threshold. For international students, fee payment procedures are clearly outlined, with options for installment payments in accordance with the university's policies. The university also provides guidance on external scholarships, sponsorships, and financial aid opportunities that can further support students financially.

Apart from tuition fees, students should consider additional expenses like textbooks, learning materials, accommodation, health insurance, and daily living costs. The university’s dedicated student financial services offer comprehensive advice on budgeting, financial planning, and available resources to help students manage their overall study costs effectively. It is recommended that prospective students contact the university’s admissions and financial aid offices directly to obtain personalized information, update on current funding options, and guidance on application procedures. Overall, the University of Notre Dame Australia is committed to supporting its students financially through various mechanisms to ensure that high-quality education in Marketing and Public Relations can be achieved without undue financial hardship.

The University of Notre Dame Australia offers a comprehensive program in Marketing and Public Relations designed to equip students with the essential skills and knowledge necessary to excel in the dynamic fields of marketing, advertising, and public relations. The program emphasizes a blend of theoretical foundations and practical applications, ensuring graduates are well-prepared to meet the demands of the industry. Students will explore core areas such as consumer behavior, branding, strategic communication, media management, digital marketing, and public relations campaigns. The curriculum integrates case studies, real-world projects, and internships, providing opportunities for hands-on experience and professional development. Through coursework, students learn about market research, communication strategies, ethical considerations, and the use of digital platforms to engage target audiences effectively. The program is designed to foster critical thinking, creativity, and strategic planning abilities, enabling graduates to develop innovative marketing campaigns and build strong relationships between organizations and their publics. Additionally, students have access to state-of-the-art facilities, dedicated faculty with industry experience, and opportunities for international study to enhance their global perspective. The degree prepares graduates for diverse career paths, including roles in marketing agencies, corporate marketing departments, public relations firms, government bodies, and non-profit organizations. The University of Notre Dame Australia prides itself on providing a supportive learning environment that encourages personal growth, ethical practice, and lifelong learning, all integral qualities for successful careers in marketing and public relations.