Business (Marketing)

The Bachelor of Business (Marketing) at the University of Canberra provides students with a comprehensive foundation in marketing principles, strategies, and practices essential for success in today’s dynamic and competitive business environment. This program is designed to equip students with a blend of theoretical knowledge and practical skills, enabling them to develop, implement, and evaluate marketing campaigns across various sectors and industries. Throughout the course, students explore core topics such as consumer behavior, digital marketing, market research, branding, advertising, and sales management, ensuring a well-rounded understanding of the marketing landscape. The curriculum emphasizes critical thinking, analytical skills, and creative problem-solving, preparing graduates to navigate complex market scenarios and adapt to rapid technological advancements.

Students benefit from a hands-on learning approach, including industry placements, projects with real-world clients, and opportunities to develop their professional networks. The program’s focus on digital and data-driven marketing ensures graduates are capable of leveraging new tools and platforms to optimize marketing efforts. Furthermore, the Bachelor of Business (Marketing) emphasizes ethical considerations and sustainability in marketing practices, aligning with contemporary business values and societal expectations. Career outcomes for graduates are diverse, including roles such as marketing coordinator, brand manager, digital marketing strategist, market researcher, and advertising executive. The University's strong links with industry partners facilitate internships and employment opportunities, providing students with practical experience and a competitive edge in the job market. With an emphasis on innovation, leadership, and strategic thinking, this program prepares students to become influential marketing professionals capable of making meaningful contributions to organizations and the broader community.

The Bachelor of Business (Marketing) at the University of Canberra is a comprehensive undergraduate program designed to equip students with a solid foundation in marketing principles, strategies, and practices within the dynamic global business environment. Throughout this program, students will explore core areas such as consumer behavior, market research, advertising, digital marketing, branding, and strategic planning, gaining the skills necessary to develop, implement, and evaluate marketing campaigns effectively. The curriculum emphasizes both theoretical understanding and practical application, ensuring graduates are prepared to meet the challenges of the marketing industry. Students will have opportunities to participate in real-world projects, internships, and industry placements that foster hands-on experience and professional growth. The program also covers essential topics like ethical marketing, sustainability, data analysis, and the use of innovative technologies in marketing practices. By the end of their studies, graduates will be capable of analyzing market trends, designing targeted marketing strategies, and utilizing digital platforms to reach diverse audiences. The University of Canberra’s focus on industry engagement and practical learning prepares students for successful careers in marketing roles across various sectors, including advertising agencies, retail, hospitality, technology firms, and government agencies. Additionally, the program offers pathways for further study in specialized areas of business and marketing, supporting students' long-term career aspirations. With a strong emphasis on communication, teamwork, and problem-solving skills, the Bachelor of Business (Marketing) aims to develop well-rounded professionals ready to contribute to the evolving marketing landscape. Whether students aspire to work in creative agencies, develop innovative branding strategies, or analyze market data to inform business decisions, this degree provides the knowledge, skills, and industry connections necessary to succeed in the competitive world of marketing.

Entry to the course is based on an entry rank. A rank can be accomplished by means of a year 1-2 ATAR, additional Australian qualification, work experience, or an international qualification.

The University of Canberra offers diverse financing options for students enrolled in the Business (Marketing) program to facilitate access and support their educational pursuits. Domestic students can benefit from government-supported schemes such as Commonwealth Supported Places (CSP), which substantially reduce overall tuition fees, making higher education more affordable. Eligible students may also access income-contingent loans through the Higher Education Loan Program (HELP), which allows the deferment of tuition fees until the student’s income reaches a specified threshold after graduation. International students, on the other hand, are required to pay full tuition fees upfront or through approved payment plans, with details varying depending on the specific enrollment period and currency exchange rates.

The University of Canberra provides various scholarship opportunities, including merit-based, equity-based, and industry partnership scholarships, to assist students financially. These scholarships often cover partial or full tuition fees and may include allowances for living expenses or study resources. To apply for such scholarships, students need to meet certain academic or personal criteria and submit applications by specified deadlines. Additionally, the university collaborates with external financial institutions to offer student loans or payment plans, enabling students to spread their payments over manageable periods.

For those enrolled in practical or work-integrated learning components within the Business (Marketing) degree, additional financial considerations such as travel and accommodation costs may arise. The university provides guidance and support in finding part-time work opportunities aligned with students’ career interests, offering a pathway to generate income during studies.

Students are encouraged to consult the University of Canberra's official website and financial aid office for the most current information on fees, scholarships, and loans specific to the Business (Marketing) program. The university's aim is to make higher education accessible through comprehensive financing options, ensuring students can focus on their academic and professional development without undue financial stress.

The Bachelor of Business (Marketing) at the University of Canberra is a comprehensive program designed to equip students with the essential skills and knowledge required to succeed in the dynamic field of marketing. This degree emphasizes practical and theoretical understanding of core marketing principles, consumer behavior, strategic planning, digital marketing, brand management, and data analysis. Students will gain insights into market research methodologies, advertising strategies, and the development of marketing campaigns that resonate with diverse audiences. The program combines lectures, tutorials, case studies, and industry projects to ensure graduates are well-prepared for real-world marketing challenges. The curriculum also covers ethical considerations and the evolving role of digital platforms in marketing communications. Throughout their studies, students have access to state-of-the-art facilities, including specialized labs and collaboration spaces, fostering innovative learning experiences. The university’s strong links with industry partners provide opportunities for internships, networking events, and practical placements, enhancing employability upon graduation. Additionally, the program offers pathways for specialization in areas such as digital marketing, social media, and customer relationship management. The University of Canberra’s focus on contemporary business practices ensures that graduates are capable of adapting to the rapidly changing marketing landscape and contributing effectively to their organizations. The program typically spans three years for full-time students, with options for part-time study. Upon successful completion, graduates receive a qualification recognized nationally and internationally, opening doors to diverse career opportunities in marketing, advertising, brand management, market research, and related fields. The university also encourages lifelong learning and continuous professional development, providing resources for alumni to stay abreast of industry trends and advancements. Overall, the Bachelor of Business (Marketing) prepares students not just for entry-level roles but for leadership positions in the competitive marketing sector.