Marketing, Advertising and Public Relations

The Bachelor of Business (Marketing, Advertising and Public Relations) at Edith Cowan University offers a comprehensive and dynamic education designed to prepare students for successful careers in the competitive fields of marketing, advertising, and public relations. This program provides students with a strong foundation in business principles while focusing specifically on the strategic and creative aspects of marketing communication. Students will gain in-depth knowledge of consumer behavior, market research, branding, digital marketing, media planning, content creation, and campaign management. The curriculum combines theoretical understanding with practical skills, giving students opportunities to engage in real-world projects, internships, and industry placements. Through coursework, students learn how to develop and implement effective marketing strategies, craft compelling advertising content, and build strong relationships with diverse audiences through effective public relations practices.

The program also emphasizes the importance of ethical considerations, cultural awareness, and innovative thinking in all aspects of marketing and communication. Students will explore contemporary topics such as social media marketing, data analytics, branding in a digital age, and corporate social responsibility. The flexible structure of the degree allows students to tailor their study with electives in related areas, enhancing their capabilities and marketability. With dedicated support from industry-experienced academics and access to modern facilities, students are equipped with the skills required to excel in various roles including marketing manager, brand strategist, advertising executive, PR specialist, and digital communications professional. Graduates of this program are well-prepared to meet the evolving needs of the marketing and communication industries, leveraging their knowledge and practical experience to create compelling campaigns and build impactful brands in diverse sectors around the world.

The Bachelor of Marketing, Advertising and Public Relations at Edith Cowan University offers students a comprehensive education in the dynamic fields of marketing, advertising, and public relations. This program is designed to equip students with the essential skills and knowledge required to excel in the competitive landscape of contemporary business communication. Throughout the course, students will explore the fundamental principles of marketing, including consumer behavior, market research, and strategic planning, enabling them to understand how to identify and meet customer needs effectively. They will also delve into the creative and technical aspects of advertising, learning how to develop compelling campaigns that capture audience attention across various media channels. Additionally, the program emphasizes the importance of public relations, teaching students how to build and maintain positive relationships between organizations and their publics through strategic communication, media management, and crisis communication.

The curriculum is carefully structured to blend theoretical foundations with practical application, ensuring students gain real-world experience through case studies, projects, and internships. In doing so, students will develop critical thinking, analytical skills, and a strategic mindset essential for developing innovative marketing solutions. The program also covers emerging trends and digital technologies, preparing students to adapt to the rapidly evolving marketplace. Courses include digital marketing, media planning, brand management, and communication strategies, providing a well-rounded education that bridges traditional practices with modern techniques.

Graduates of this program will be well-prepared for careers in a variety of sectors, including advertising agencies, public relations firms, corporate marketing departments, and media organizations. They will be equipped to take on roles such as marketing coordinator, advertising executive, public relations officer, brand manager, and digital marketer. With a focus on practical skills and industry engagement, the program aims to cultivate future leaders who can craft compelling messages, strategize effectively, and navigate the complexities of global markets. By completing this degree, students will be positioned to make meaningful contributions to organizations’ success through innovative marketing and communication strategies that resonate with diverse audiences.

Program Requirements:

To enroll in the Bachelor of Commerce (Marketing) at Edith Cowan University, applicants are required to meet specific academic prerequisites and English language proficiency standards. Prospective students must have completed secondary education with a satisfactory level of achievement, typically equivalent to the Australian Year 12 qualification. For international students, evidence of English proficiency is necessary, usually demonstrated through scores such as an IELTS overall band score of 6.0 with no band less than 5.5, or an equivalent certification in other approved English language tests. Additionally, applicants may need to submit documentation demonstrating their academic records, including certified copies of transcripts and certificates.

The program emphasizes foundational knowledge in marketing principles, consumer behavior, and strategic management, requiring students to engage with core coursework, electives, and practical projects. Some courses may require prerequisites or assumed knowledge in areas such as business studies or communication. The program also encourages participation in internships or industry placements to enhance practical understanding and employability skills.

In terms of admissions criteria, mature students or those with relevant work experience may be considered under special entry provisions, subject to the university’s assessment. Candidates must also satisfy health and character requirements, which may involve background checks or health assessments. Once enrolled, students are expected to complete a minimum number of units in designated timeframes, adhering to the academic progression rules set by the university.

Continuing professional development, punctual attendance, and active engagement in coursework are mandatory to successfully complete the degree. The university also recommends that applicants familiarize themselves with student support services and resources available at ECU to facilitate their academic journey. Overall, meeting these program requirements ensures students are adequately prepared to undertake the Bachelor of Commerce (Marketing) and achieve academic success within the framework of Edith Cowan University’s standards.

The Bachelor of Business (Marketing, Advertising and Public Relations) at Edith Cowan University offers a range of financing options to support students throughout their studies. Domestic students may be eligible for government financial assistance schemes such as Commonwealth Supported Place (CSP) funding, which significantly reduces the tuition fees compared to full-fee-paying places. In addition, students can access the Higher Education Loan Program (HELP), including the HECS-HELP option, which allows them to defer their tuition fees until they are earning a sufficient income post-graduation. This is a popular choice among domestic students as it alleviates upfront financial burdens and makes higher education more accessible.

International students are required to pay full tuition fees, which vary depending on the specific program and enrollment details. The university provides various payment plans to facilitate international students in managing their tuition fees, such as installment plans that spread payments over the duration of their studies. Additionally, students are encouraged to explore external financial assistance options such as scholarships, grants, and bursaries offered by Edith Cowan University. These opportunities are available based on academic merit, financial need, or specific criteria related to the student’s background or intended field of study.

Students may also consider external funding sources such as government scholarships, industry-sponsored awards, or private sector grants aimed at supporting students in business-related programs. Part-time work opportunities can help finance their studies, with the university's location providing access to a vibrant employment market in Perth. Work-integrated learning components included in the program can also offer practical income opportunities during studies.

Financial planning is strongly recommended for prospective students, and the university provides financial counseling services to assist in understanding tuition costs, living expenses, and other associated costs of studying. The university's flexible admission policies and support services aim to reduce financial barriers, ensuring that a diverse range of students can access quality education in marketing, advertising, and public relations. Overall, the combination of government support, university assistance, external scholarships, and employment opportunities forms a comprehensive financing framework to help students achieve their academic and career goals without undue financial stress.

The Bachelor of Business (Marketing) at Edith Cowan University is a comprehensive undergraduate program designed to equip students with a solid foundation in marketing principles, strategies, and practical applications. This degree focuses on developing core business skills, with a strong emphasis on marketing communication, consumer behavior, market research, digital marketing, branding, and strategic planning. Students gain an understanding of how to analyze market trends, identify customer needs, and develop effective marketing campaigns that align with organizational goals.

The program combines theoretical knowledge with practical experience through industry projects, internships, and case studies, preparing graduates to meet the dynamic demands of the marketing industry. The curriculum includes courses on advertising, public relations, sales management, social media marketing, analytics, and ethical considerations in marketing practices. Students are encouraged to develop critical thinking, communication, and problem-solving skills to succeed in diverse marketing roles.

ECU's Bachelor of Business (Marketing) offers flexible learning options, including full-time, part-time, and online study modes, enabling students to balance their education with personal and professional commitments. The program also provides opportunities for networking through industry collaborations, guest lectures, and career development services. Upon graduation, students are well-prepared to pursue careers in marketing management, digital marketing, advertising agencies, public relations firms, or start their own business ventures.

The university’s focus on contemporary and innovative marketing practices ensures that students are aligned with current industry standards. The program is accredited by relevant professional bodies, enhancing employment prospects for graduates. Overall, the Bachelor of Business (Marketing) at ECU is designed to produce highly competent marketing professionals capable of contributing effectively to the growth and success of organizations in a competitive global marketplace.