Marketing Practice

Study mode:On campus Study type:Full-time Languages: English
Local:$ 5.89 k / Year(s) Foreign:$ 12.8 k / Year(s) Deadline: Aug 31, 2023
StudyQA ranking:816 Duration:12 months You need IELTS certificate



This one year taught MSc in Marketing Practice offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a learning journal completed throughout the year, detailing how and what the student has learned from the Masters experience.

This action learning based programme consists of a hybrid array of touch-points with business, facilitating learner engagement with a diverse range of marketing professionals. The programme also incorporates a suite of modules designed specifically to prepare the learner for careers in marketing practice.

The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.

Further studies
On successful completion of this programme, graduates may consider progressing their studies to a higher level. However, the programme is tailored specifically for those who are preparing themselves for immediate careers in the marketing profession upon completion of the programme.

Management and Marketing

Course Structure
The programme will commence in September and end in August.

Semester One will consist of 15 weeks culminating in assessment across the taught modules. The Consultancy in the Workplace will consist of 25 weeks spanning Semesters Two and Three. A Reflective Journal, whilst formally assigned and assessed in Semester Three, will be a thread through the entire duration of the programme.

Assessment: Various assessment methods including presentations, written reports, reflective journal etc.

Timetable Hours: Monday Friday 9.00am - 6.00pm

Duration: One year three semesters
Award: Master of Science in Marketing Practice

Module Title

Semester One

* Professional Practice

* Strategic Digital Marketing

* Strategic Marketing

* Contemporary Issues in Marketing

* Relationship Management

* Business Case Analysis

Semester Two

* Marketing Strategy Simulation

* Consultancy in the Workplace
* (25 weeks spanning semesters 2 &3)

* Reflective Learning Journal

Applicants typically must have a minimum entry requirement of 2H2 in a cognate Level 8 Degree (including at least 20 credits in Marketing). Candidates will be shortlisted and will be required to attend an interview.To apply students should send their Curriculum Vitae along with a 300 word Statement of Intent to Maurice Murphy: or Conor Kelleher:

There are a number of funding schemes for postgraduate students. The majority of these are external schemes and the competition is open to both the Institutes of Technology and the Universities. The following are details on some of the funding opportunities that arise throughout the year. Where possible, links are given for further information on the schemes.

CIT Postgraduate Research Scholarships
The CIT Postgraduate Scholarship scheme is an internal competition concerned with (a) fostering research across all Departments in the College and (b) rewarding academic excellence by allowing high achieving students the opportunity to pursue higher a degree at the Masters and Doctoral levels, at CIT.

Strand I - Department of Education and Science
The Post-Graduate R&D Skills Training Programme is concerned with the provision of research and development training for highly skilled graduates leading to the award of a Masters degree. The provision of high quality R&D training is the primary objective. The scheme covers all disciplines and a member of staff makes the application. Once a project is funded the supervisor must advertise and conduct interviews to fill the position.

Under this scheme fees, materials and travel is covered and the student is paid a monthly stipend for the duration of the project.

O'Reilly Foundation

The O'Reilly Foundation sponsors scholars to undertake post-graduate education in their chosen field and in an institution or university of their choice. O'Reilly Scholars are individuals who have an excellent academic record and have demonstrated leadership qualities, as well as the potential and desire to make a significant contribution to the future of Ireland. For further information please see:
Fulbright Commission Awards

The Irish - US Fulbright Commission's annual Awards Programme enables students and scholars to undertake study, research or lecturing at a college in the United States. Applicants must be in a position to outline a clearly defined course of study or research and must obtain their own placements in the US. All Fulbright awards are for one year. However, students pursuing post-graduate degrees will normally retain their Fulbright visa status in the US for the full duration of their studies. For further information please see:
Embark Scholarships

The Embark Initiative's Postgraduate Research Scholarship Scheme is designed for either Masters or Doctorate level researchers in the sciences, engineering or technology. For further information please see:
Irish Research Council for the Humanities and Social Sciences (IRCHSS)

IRCHSS funds cutting-edge research in the humanities, social sciences, business and law with the objective of creating new knowledge and expertise beneficial to Ireland's economic, social and cultural development. Through its membership of the European Science Foundation, the Research Council is committed to integrating Irish research in European and international networks of expertise. For further information please see:
Irish Research Council for Science, Engineering and Technology (IRCSET)

The Embark Initiative operated by the Irish Research Council for Science, Engineering and Technology. Funded by the State under the National Development Plan, the Embark Initiative is aimed at knowledge creation for the long-term benefit of society and the economy. Embark takes a unique approach to funding people and ideas, providing direct financial support for researchers & research students. Its programmes does not target research projects with an industrial or economic focus but instead aim to support researchers in exploring ideas and bringing vision to reality. The emphasis is on innovative, original and exploratory research, aimed at generating new knowledge and energising Ireland's future growth, development and national competitiveness. For further information please see:
RIAs Mobility Grants Scheme 2012-2013

Applications are now invited under the RIAs Mobility Grants Scheme 2012-2013
In 2013 some 45,000 will be awarded through the Academys postdoctoral Mobility Grants Scheme, which is open to all early career stage researchers in any discipline, who wish to undertake short research trips to anywhere in the world.
The call for applications to the Royal Irish Academy Royal Society International Cost Share Programme for 2013 is also open.
For more information and to apply please click on the links below:
Mobility Grants Scheme: RIA-RS International Cost Share Programme: The closing date for the receipt of applications is Thursday 18th October 2012

For more information and to apply please click on the links below:

* Mobility Grants Scheme: * RIA-RS International Cost Share Programme:

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