Marketing (Executive)

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It is difficult today to find companies who do not want Marketing to take the lead in developing sustainable competitive performance in the complex, confusing and rapidly changing markets they face. This is the major challenge facing Marketing executives in 21st century business.

Piercy, N. (2002) Market Led Strategic Change: new marketing for New Realities, The Marketing Review, (2) pp. 385-404.

This is the programme to provide you with the tools and strategies to address these challenges in your career. The Masters in Marketing (Executive) is a new boutique programme specifically designed for practicing Marketing professionals looking for inspiration and new challenges within their careers.

The programme is specifically designed for learners with an average of five years relevant industry experience. It aims to develop expertise and knowledge to refine and enhance your Marketing skills, broaden your knowledge base and enhance your career prospects. This programme will be your vehicle for career acceleration and transition.

The programme structure provides for an up-skilling and deepening of functional Marketing knowledge and expertise in the first year, through modules focusing on Contemporary Marketing Matters, The Global Marketplace, Integrated Marketing Communications (IMC) and Digital Media and Brand Management.

The progression to year two focuses on moving from a Marketing specialist perspective with functional knowledge in year one to a business generalist and strategist with leadership and strategic organisational insights in year two.

The modules in year two are Strategic Management, Marketing Metrics: A Financial Perspective, Innovation and Commercialisation and Change Management and Leadership.

The study programme culminates in the completion of a work based Consultancy Project which offers you the opportunity to conduct a significant self-directed piece of individual primary research tailored to your own career and business aspirations.

Assessment This programme is offered on a part-time basis. It involves four semesters of course work and the completion of an individual consultancy work-based project.

There are eight core taught modules in the Masters in Marketing (Executive) programme. Each module is three hours lecture content per week for 12 teaching weeks per semester. The programme requires attendance two evenings a week.

Minimum second class honours degree (2.2 or higher) from a business or marketing discipline or an equivalent professional qualification with appropriate grades.AndFive years work experience in a Marketing related role or function within an organisation. This can include experience in sales, customer service/care, administration of marketing activities, branding, advertising, market research, distribution, services marketing and other relevant marketing activities.In the case where a candidate has achieved a Level 8 award (degree level) by pursuing a part-time degree course while continuing to work, the work experience can be accumulated in tandem with the degree programme.Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific programmes. English Language Requirements IELTS band: 6 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 80 (Grade A) TOEFL paper-based test score : 550