BSc (Honours) in Marketing

The Bachelor of Science (Honours) in Marketing at Technological University Dublin offers students a comprehensive and practical education in the dynamic field of marketing. Designed to equip graduates with the essential knowledge, skills, and competencies needed to succeed in the competitive global marketplace, this programme blends theoretical understanding with real-world applications. Students will explore core areas such as consumer behaviour, digital marketing, marketing strategy, brand management, market research, and advertising. The curriculum emphasizes the development of critical thinking, analytical abilities, and creative problem-solving skills, enabling graduates to adapt to the rapidly evolving marketing landscape. Throughout the course, students engage with innovative tools and technologies, including data analytics, social media platforms, and marketing automation, to develop targeted, effective campaigns. The programme also fosters entrepreneurial mindset and ethical business practices, preparing students to navigate complex ethical considerations and sustainability issues in marketing. In addition to technical expertise, students gain valuable communication, teamwork, and project management skills through group projects, internships, and industry collaborations. The qualification is designed with a strong emphasis on employability, providing students with opportunities for work-based learning, industry placements, and networking events that bridge academic theory with practical experience. Graduates of this programme are well-positioned for careers in marketing, digital marketing, brand management, advertising, market research, and related fields within a variety of industries such as technology, retail, finance, and media. The honours degree also provides a solid foundation for those who wish to pursue postgraduate studies or professional certifications in marketing and business disciplines. With experienced faculty, state-of-the-art facilities, and close links with industry partners, the programme aims to develop confident, innovative, and socially responsible marketing professionals ready to make a positive impact in their chosen careers.

The Bachelor of Business (Honours) in Marketing at Technological University Dublin offers students a comprehensive foundation in marketing principles, strategic planning, and digital communication. The programme is designed to equip graduates with the essential skills and knowledge needed to excel in a rapidly evolving business environment. Throughout the course, students explore key areas such as market research, consumer behaviour, branding, social media marketing, and advertising strategies, enabling them to understand and anticipate market trends effectively. Emphasising practical experience, the programme integrates case studies, group projects, and industry placements, providing valuable real-world insights and networking opportunities. Students also learn about digital analytics, e-commerce, and the use of cutting-edge marketing tools and platforms. The curriculum encourages critical thinking, creativity, and ethical decision-making, preparing graduates to develop innovative marketing solutions tailored to diverse industries. With a focus on both local and global markets, the programme ensures that students gain a broad perspective on international marketing practices. Upon completion, graduates are well-equipped to pursue careers in marketing management, brand development, digital marketing, market research, and advertising. Furthermore, the programme provides a foundation for postgraduate study or entrepreneurship, fostering lifelong learning and adaptation to changes in the digital landscape. By combining academic theory with practical application, the Bachelor of Business (Honours) in Marketing at TU Dublin prepares students to meet the demands of the dynamic marketing sector and to contribute meaningfully to the growth and success of organisations across industries.

Program Requirements:

Applicants must possess a relevant Level 8 honours degree or equivalent qualification in a related discipline such as Business, Marketing, Management, or Communications from a recognized institution. In certain cases, candidates with substantial work experience in marketing or a related field may be considered, subject to the evaluation of their professional portfolio and prior learning assessments. All applicants are required to demonstrate proficiency in English, with a minimum IELTS score of 6.0 or equivalent, unless their previous education was completed in English. Candidates may be asked to participate in an interview or provide references to support their application. Knowledge of digital marketing tools and platforms is advantageous but not mandatory for entry. The program particularly encourages applications from individuals with a demonstrated interest in strategic marketing, consumer behaviour, digital advertising, or market research. Candidates should be prepared to engage in coursework that includes case studies, projects, and practical applications that require analytical skills, teamwork, and effective communication. Certain modules may require students to undertake internships or industry placements, which are optional but highly recommended to gain practical experience. International applicants need to meet the country-specific visa and immigration requirements as stipulated by the Irish authorities. The university reserves the right to request additional supporting documentation or to conduct interviews to verify applicant suitability. Overall, the program seeks motivated individuals eager to develop advanced knowledge and practical skills in marketing, ready to contribute to the dynamic and competitive marketing sector upon graduation.

The Bachelor of Science in Marketing at Technological University Dublin offers a comprehensive overview of financial aspects related to the program, including tuition fees, available funding options, scholarships, and potential financial support mechanisms. Tuition fees for domestic students are typically aligned with the rates set by the Irish government for higher education and are subject to annual adjustments. International students often pay higher fees, which vary depending on the program and student nationality. Detailed fee structures are published annually on the university's official website and are accessible through the admissions office.

In addition to tuition fees, students should consider additional costs such as registration fees, course materials, textbooks, software licenses, and living expenses if they are studying on campus or relocating. The university provides an estimated breakdown of these costs to help students plan their finances effectively. To assist students financially, Technological University Dublin offers a range of scholarships and bursaries based on academic merit, financial need, or specific criteria such as regional origin or area of study. Prospective students are encouraged to explore the options early in the application process, as many scholarships have limited availability and specific application deadlines.

Student funding options include government-supported financial assistance, private loans, and funding from external organizations. Irish students may be eligible for government grants such as the Student Contribution Grant or the Higher Education Access Route (HEAR), which reduces the cost burden for eligible students. International students are advised to seek information from their home governments or embassies for scholarship opportunities or financial aid programs that support international higher education.

The university also provides guidance and support services to help students manage their finances, including workshops on budgeting and financial planning. Part-time work opportunities are available on campus, subject to visa and work authorization regulations, which can supplement students’ income during their studies. Payment plans are often offered to distribute the cost of tuition fees across several installments, easing cash flow concerns.

Overall, financing a marketing degree at Technological University Dublin involves careful planning and utilization of various funding sources. Prospective students should review the official university website for the most current information regarding fees, scholarships, and financial aid options, and engage with the admissions and student services offices for personalized advice and support.

More information about the program: The Bachelor of Business (Hons) in Marketing at Technological University Dublin is designed to provide students with a comprehensive understanding of marketing principles and practices within a dynamic business environment. The programme covers core areas such as consumer behaviour, market research, digital marketing, branding, sales strategies, and strategic marketing management. Students are equipped with practical skills through real-world projects, case studies, and industry placements, fostering an applied learning experience that prepares them for various roles in the marketing field. The curriculum integrates contemporary topics like social media marketing, data analytics, and e-commerce, ensuring graduates are current with industry trends. The programme emphasizes critical thinking, creativity, and effective communication, enabling students to develop innovative marketing solutions. It also encourages entrepreneurship and strategic thinking, equipping students to adapt to rapidly changing market conditions. The program is delivered through a combination of lectures, tutorials, group work, and independent study, supported by state-of-the-art facilities and experienced faculty. Upon graduation, students are prepared for careers in marketing management, digital marketing, advertising, brand management, market research, sales, and related fields across a wide range of industries. The university maintains strong links with industry partners, providing opportunities for internships and networking, which are integral to the student learning experience. Graduates of this programme will possess a solid foundation in business principles with specialized knowledge that makes them competitive in the global marketplace.