Marketing with Psychology

Description

Marketing and psychology form a natural union of disciplines in so far as many areas of marketing draw heavily on psychological theory and practice. This combination degree programme will give students insights into both the worlds of marketing and psychology, with the psychology element providing the knowledge and scientific understanding of human behaviour that will lead to a greater understanding of customer wants, needs, behaviour and aspirations.

The marketing component, which represents two-thirds of the programme, will equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.

This programme is likely to appeal to, and be useful for, those planning a career in any branch of marketing, but particularly in the fields of marketing research, advertising / marketing communications and brand management.

Detailed Course Facts

• EUR 14015 Year (EEA)
• EUR 19930 Year (Non-EEA)

Home/EU £11,250; International £16,000

• English

Course Content

Teaching is carried out through a combination of formal lectures supported by tutorials and seminars. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of the Business School to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.

At the beginning of each term, we provide our students with module outlines and reading lists for each module. We also provide a tutorial question pack, which the students work through week by week. Each week corresponds with the subject given in the lectures and at each tutorial the students have the opportunity to discuss their answers to the tutorial questions. Solutions to the numerical tutorial questions are handed out each week so, by the end of the term, the students have a very useful pack of material to help with their revision. Lecturers are available throughout the term to help students with their revision for the examinations. An increasing proportion of course material is available on the Universitys own Virtual Learning Environment.

English Language Requirements

IELTS band : 6 CAE score : 60(Grade C) TOEFL paper-based test score : 550 TOEFL iBT® test : 79

To study at this university, you have to speak English. We advice you to

Requirements

All applicants must meet the following entry requirements:

• 280 UCAS Points or Equivalent, and
• Level of English required

English language requirements

• IELTS: Average of 6.0 (with 5.5 or above in each component)
• TOEFL: (Internet-based) 79-80
• TOEFL: (Paper-based) 550
• Cambridge Certificate of Proficiency in English (CPE): C or higher
• International GCSE English as a Second Language: C or higher on extended curriculum
• London University GCE O level Syllabus B in English Language: C or higher
• Oxford-ARELS Examination Higher Level: Credit or Distinction
• Pearson Test of English Academic (PTE Academic): 50-57

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Buckingham.

Funding

Bursaries and scholarships can be a great way of financing your studies, and enabling you to achieve your potential. If you win a scholarship, you receive a discount on your fees and, most important, a scholarship on your CV will make you stand out to future employers.

How many bursaries and scholarships are available?

A number of scholarships and bursaries are awarded annually by the University which vary from partial fee to full-fee awards. These are thanks to the donations received from supporters of the University, including the Audrey Osborn Trust, The Headley Trust, Garfield Weston Foundation, Brunner Family Trust, RM & D Gregory, Eranda Foundation and John Desborough Memorial Bequest.

Applications are now closed for July and September 2012 applicants. We will be considering January and April 2013 applicants from Monday 17 September, the deadline for submission will be Friday 2 November.

The following Scholarships have specific entry criteria and / or deadlines:

• Sir Ray Tindle Scholarships
• The Paul E H Davis Awards Deadline for applications: 31 October 2012 for Exhibitions & flexible for Research Scholarship.

Entry requirements & procedure

It is the Universitys policy to ensure that bursaries and scholarships are awarded to those who might not otherwise have the opportunity to benefit from a University education. In the case of some scholarships, at the request of the donor, academic merit will also be taken into consideration.

All awards are subject to your meeting the Universitys academic entry requirements and abiding by the rules and regulations. To be eligible to apply for a scholarship you will need to have been offered a place to study at Buckingham. In the case of UCAS applications, if you are made an award you will need to select Buckingham as your firm acceptance choice.

Please note: these awards are made to new students only, current students are not eligible to apply.