Tourism Management

Tourism Management at NHL Stenden University of Applied Sciences offers a comprehensive and dynamic education designed to prepare students for a successful career in the global tourism industry. This program combines theoretical knowledge with practical skills, emphasizing sustainable development, innovative marketing, and the management of tourism destinations and organizations. Students will explore various facets of tourism, including hospitality, cultural heritage, event management, digital advancements, and customer experience, equipping them with a broad understanding of how to create meaningful and sustainable travel experiences.

Throughout the programme, students engage in project-based learning, real-world internships, and collaborative projects with industry partners, ensuring they gain hands-on experience and establish valuable industry connections. The curriculum is tailored to accommodate the rapidly changing nature of the tourism sector, focusing on current trends such as eco-tourism, digital marketing, and responsible tourism practices. Emphasis is placed on developing entrepreneurial skills, leadership qualities, and intercultural communication abilities, preparing graduates to navigate diverse cultural contexts and lead innovative initiatives.

The campus of NHL Stenden provides state-of-the-art facilities, including dedicated tourism labs and simulation environments, fostering an interactive learning atmosphere. International perspectives are integrated into the curriculum, with opportunities for student exchanges and participation in global tourism projects. The programme prepares graduates for careers in various sectors of tourism, including travel agencies, tourism boards, hospitality companies, event organizers, and environmental organizations.

By choosing the Tourism Management programme at NHL Stenden, students join a vibrant community committed to creating sustainable and inspiring travel experiences that positively impact communities and the environment. Graduates leave equipped with the skills, knowledge, and mindset to become future leaders in the tourism industry, driving innovation, sustainability, and cultural understanding worldwide.

The Bachelor of Business Administration in Tourism Management at NHL Stenden University of Applied Sciences offers a comprehensive curriculum designed to prepare students for dynamic careers in the global tourism industry. The programme integrates core business principles with specialized knowledge in tourism, hospitality, and event management, providing students with the skills needed to innovate and lead in this vibrant sector. Throughout the course, students explore various aspects of tourism including sustainable development, cultural understanding, marketing strategies, and digital transformation, ensuring they are well-equipped to meet the challenges of an evolving industry. The programme emphasizes practical learning through internships, real-world projects, and cooperation with industry partners, allowing students to gain valuable hands-on experience. Additionally, the programme fosters critical and analytical thinking, cross-cultural communication, and entrepreneurial skills, enabling graduates to excel in diverse roles such as tourism planner, event organizer, or hospitality manager. With a focus on internationalization, students have opportunities for exchange programmes and international internships, broadening their global perspective and cultural awareness. The dedicated faculty combines academic expertise with industry experience, offering mentorship and guidance to support each student’s development. Upon graduation, students will possess a solid foundation in tourism management principles, equipped to contribute to sustainable and responsible tourism practices worldwide. The programme is ideal for individuals passionate about travel, tourism, and making a positive impact on local communities and industries. Join us at NHL Stenden to embark on a rewarding educational journey that opens doors to a world of possibilities in the tourism sector.

Admission requirements

Minimum 1 year work experience in a leisure & tourism related sector, above operational level.

Other requirements

1. werkervaring (ISPAC: vereiste werkervaring) Werkervaring in gerelateerde beroepen is niet vereist, maar wordt wel aangeraden.
2. werkervaring (ISPAC: vereiste werkervaring) Minimum 1 year work experience in a leisure & tourism related sector, above operational level.
3. vooropleiding (ISPAC: vereiste vooropleiding) Bachelor degree, preferably in Economics, Social Sciences, Business Studies or Service Management. Students with other Bachelor's degrees are evaluated on a case-by-case basis.

The financing of the Tourism Management program at NHL Stenden University of Applied Sciences is structured to accommodate both domestic and international students. Tuition fees vary depending on the student’s nationality and residence status. For EU/EEA students, the annual tuition fee is approximately €2,209, whereas non-EU/EEA students are required to pay around €9,500 per year. These fees cover academic instruction, access to campus facilities, and integration services.

Students are encouraged to explore multiple funding options to support their studies. The Dutch government offers a student grant and student loan system for Dutch and EU students who meet specific eligibility criteria, which can help alleviate financial burdens over the course duration. International students from outside the EU/EEA are generally expected to secure their own funding or scholarships, as Dutch student financial aid does not typically apply.

NHL Stenden University provides information about scholarships such as the NHL Stenden Scholarship and other institutional grants that can reduce tuition costs for talented and motivated students. Additionally, students may pursue external funding opportunities through government or private scholarship programs from their home countries, international organizations, or foundations related to tourism and education sectors.

Furthermore, students should consider costs associated with living expenses in the Netherlands, which include housing, health insurance, and daily necessities. The estimated monthly living costs are approximately €900 to €1,200, depending on individual lifestyles and accommodation choices. To assist students financially, the university offers part-time job opportunities on campus and advice on employment options in the local region, helping students to offset living costs.

Students are also advised to open a Dutch bank account to manage their finances efficiently during their studies. It is recommended that prospective students verify the latest tuition fee updates, scholarship opportunities, and financial aid eligibility directly through NHL Stenden University’s official website or admissions office to plan their finances accurately. Overall, the program’s financing options are designed to make higher education in tourism management accessible and affordable, ensuring students can focus on their academic and professional development without undue financial stress.

Tourism Management at NHL Stenden University of Applied Sciences is a comprehensive bachelor's program designed to prepare students for a dynamic and evolving industry. The program emphasizes practical skills, theoretical knowledge, and innovative thinking to equip graduates with the ability to manage and develop tourism businesses sustainably and responsibly. Throughout the course, students engage with various aspects of tourism, including marketing, management, planning, and development, ensuring a well-rounded education that addresses current industry challenges and trends.

The curriculum integrates classroom learning with real-world experience through internships and project-based assignments, fostering a strong connection between academic concepts and practical application. Students have opportunities to collaborate with industry partners, participate in field trips, and undertake research projects that deepen their understanding of global tourism dynamics. Emphasis is also placed on intercultural competence, digitalization, and sustainable development, reflecting the commitments of the tourism sector to environmentally friendly and ethically responsible practices.

NHL Stenden’s diverse teaching methods, ranging from lectures and workshops to case studies and simulation exercises, aim to enhance analytical skills, creativity, and leadership qualities. The program is offered in English, attracting a diverse student body from around the world, which enriches the learning environment through multicultural exchange.

Graduates of the Tourism Management program are well-prepared for a variety of careers in the tourism and hospitality industry, including tourism consultancy, destination management, travel agency operations, event planning, and entrepreneurial ventures. The program also provides a solid foundation for students wishing to pursue postgraduate studies or specialized training in related fields.

Located in the vibrant city of Leeuwarden, the NHL Stenden campus offers state-of-the-art facilities and a supportive learning community. The university’s strong industry network and focus on innovation make it an ideal place for aspiring tourism professionals to develop their skills and build valuable connections. Overall, the program aims to foster responsible, innovative, and globally-oriented tourism leaders who can make a positive impact on the industry and society at large.