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The Master of Arts in Media and Communication (MA-MC) is designed for students interested in pursuing careers in communications. The MA-MC provides a comprehensive introduction to todays issues and challenges in media and communications: what is the role of the communications manager? How is new media re-shaping the media landscape? How can organizations and individuals communicate effectively in a global and multicultural environment?
KEY BENEFITS OF THE MASTER OF ARTS IN MEDIA AND COMMUNICATION
* An overview of the dominant theories of media and communications;
* Practical skills in managing communications in organizations and companies;
* Insight into the latest developments in media tools and related-business areas;
* Exposure to how global organizations communicate strategically and evaluate their initiatives;
* Switzerland is a dynamic and multicultural learning environment.
Quarter 1
* Introduction to Finance (Foundation)
* Marketing Management
* Communication Management
* Communication and Media Theory (Foundation)
Quarter 2
* Cross-cultural Negotiations
* Leadership and Organizational Behavior
* Media Industry: Strategies and Influence
* Digital Media Management
Quarter 3
* International Marketing
* Intercultural Communication
* Communication Research and Planning
* Interpersonal and Presentation Skills
Quarter 4
* Media and Communication (Capstone Course)
* Ethics, Strategy and Social Responsibility
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.