Multimedia and Entertainment Technology

The programme is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project-based modules, students are encouraged to look afresh into all aspects of how media impacts our lives, ranging from technological innovation and development for human-machine interfaces to creative content design for digital entertainment. The course starts with the building blocks of human psychology, game design, and on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.

The programme features streams that are aligned with the latest advances in both research and industry. Students will gain a comprehensive understanding of the latest video game development, management, and marketing techniques in our Game Development stream. Fast track their career by specializing in the latest content technologies in our Social, Mobile, and Internet stream. Maximize impact and value of any multi-media design by understanding creative processes and how people interact with media in our Applied Design Psychology stream. Students of all streams learn entrepreneurial thinking and the skills needed to give them a competitive edge in the fast paced multimedia technology and entertainment industry.

The programme is for those who are keen to lead in the digital entertainment industry. It is designed to open creative possibilities in the minds of the students by exploring cross-disciplinary media applications and technologies. Through theories and project-based modules, students are encouraged to look afresh into all aspects of how media impacts our lives, ranging from technological innovation and development for human-machine interfaces to creative content design for digital entertainment. The course starts with the building blocks of human psychology, game design, and on-line entertainment and encourages students to look beyond technology by finding value in innovation to shape the path of what digital entertainment can become.

The MSc program develops a balanced level of expertise through delivery of subjects that overview the multimedia domain from design to technology.

Professional / Academic Knowledge Skills

• ​The ability to conceptualize, design and develop innovative multimedia products and applications
• Understand the relationship humans have with media, from physical and psychological to social and cultural
• Proficiency with design research methods
• Optimally deliver designed products/concepts through a coordinated communication and implementation plan

Generic Skills for All-roundedness

• ​The ability to generate planning and coordination strategies
• The ability to create and communicate effective ideas
• Interpersonal skills needed to collaborate with those from other disciplines
• Creative insight and critical thinking skills for sustained future growth beyond the university

Compulsory Subjects

• Production Processes in Multimedia & Entertainment 
• Recovering Creativity 
• Globalisation in New Media Design & Technology
• Successful Project Management 
• Innovative Multimedia Project Development I & II 
• Master's Project

Production Processes in Multimedia & Entertainment, Innovative Multimedia Project Development, and Successful Project Management provide the practical foundation students will need to complete their final project and maximise their success in the marketplace. The remaining compulsory classes are designed to broaden their perspectives, enable them to recognise and capitalise on diverse opportunities, enhance their personal creativity, and understand how to manage creative processes in ways that get the most out of their collaborations with others.

Elective Subjects

• Game Development
• Social, Mobile and Internet
• Applied Design Psychology
• Sound Design & Technology
• Story Development
• Independent Study
• Marketing Management for Digital Entertainment
• Introduction to Sociable Robots
• Building Interactive Systems
• Concept Art & Production Design
• Reinventing Traditional Businesses Using New Media & the Internet
• Interactive Multimedia Environments

Requirements

• A Bachelor's degree, preferably in a related field.
• For mature applicants, please contact us before application.
• If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose.
• ​Shortlisted applicants will be invited to submit portfolio and interview. For non-local applicants who are not in Hong Kong, online interview will be arranged.
• Curriculum Vitae
• Certificate of Service from previous and current employer(s) (for mature applicants only)
• Personal Statement
• Transcript