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The Bachelor of Arts in Rhetoric and Communications at The University of Winnipeg offers students an in-depth exploration of the art of persuasion, effective communication, and critical engagement with media and society. This four-year undergraduate program is designed to develop students' analytical skills, rhetorical literacy, and understanding of the social and cultural contexts that influence communication processes. Throughout the program, students will study a wide range of topics including public speaking, media studies, intercultural communication, political discourse, and digital rhetoric. The curriculum emphasizes both theoretical foundations and practical applications, allowing students to craft compelling messages across various platforms and audiences. Students are encouraged to develop their own voice and critical perspective through engaging coursework, research projects, and participatory seminars. The program also provides opportunities for internships and collaborations with community organizations and media outlets, preparing graduates for careers in marketing, public relations, media production, education, and advocacy. Faculty members are experts in their fields, fostering an interactive learning environment that challenges students to think critically and communicate effectively. By the end of the program, graduates will have honed their ability to analyze complex texts, craft persuasive arguments, and navigate the dynamic landscape of contemporary media. The Rhetoric and Communications programme aims to empower students to become persuasive communicators and engaged citizens who can contribute thoughtfully to public discourse and solve communication challenges in diverse settings.