Rhetoric and Communications (4 years)

The Bachelor of Arts in Rhetoric and Communications at The University of Winnipeg offers students a comprehensive exploration of the art of persuasion, the study of effective communication, and the analysis of media and public discourse. This four-year undergraduate program is designed to equip students with critical thinking, analytical, oral, and written communication skills that are essential in a wide range of careers—including journalism, public relations, advertising, media production, politics, and education. Throughout the program, students engage with a diverse curriculum that covers fundamental theories of rhetoric, contemporary communication practices, media literacy, and the cultural contexts of communication processes. Courses include topics such as argumentation and debate, the history of rhetoric, digital media, intercultural communication, and the role of rhetoric in social change. The curriculum emphasizes both theoretical understanding and practical application, encouraging students to develop their own voice as effective communicators and critical consumers of information. In addition to classroom instruction, students have opportunities for internships, research projects, and participation in campus media initiatives, which allow them to apply their skills in real-world settings. The program also fosters skills in writing, speech, critical thinking, and analysis, preparing graduates to excel in diverse fields that require articulate, persuasive, and culturally aware communication. Graduates of the Rhetoric and Communications program are well-positioned to pursue further education or to succeed in various professional paths where clear, strategic, and ethical communication is paramount. With a strong foundation in both classical and contemporary communication theories, students leave prepared to influence public discourse and contribute meaningfully to their communities and professions.