Sport Business and Integrity

The Bachelor of Sport Business and Integrity at Victoria University offers a comprehensive and forward-thinking education designed to prepare students for dynamic careers within the global sports industry. This innovative program combines core knowledge of sports management with specialised insights into ethical practices, governance, and integrity that are essential to maintaining fairness and transparency in sporting organisations worldwide. Throughout the course, students will develop a deep understanding of the business principles underpinning sporting events, clubs, and organisations, as well as the legal and ethical frameworks that ensure the integrity of sport is upheld.

The curriculum covers a wide range of topics, including sports marketing, event management, sponsorship, sports law, and financial management, alongside dedicated modules on ethical decision-making, anti-doping measures, governance, and compliance. This multidisciplinary approach ensures graduates are equipped not only with practical skills but also with the moral compass necessary to navigate complex issues such as fair play, corruption, and match-fixing. The program emphasizes experiential learning through industry placements, internships, and project work, giving students real-world experience and opportunities to build professional networks within the sports sector.

Victoria University’s strong industry links and focus on practical application help students gain valuable insights from experienced practitioners and scholars in sport business and integrity. The program aims to produce graduates who are capable of leading positive change within sporting organisations and promoting ethical standards across the industry. Career pathways for graduates include roles in sports management, event coordination, sports marketing, compliance and governance, and roles within regulatory bodies that oversee sporting integrity. With a commitment to fostering responsible leadership and sustainable sporting practices, the Bachelor of Sport Business and Integrity at Victoria University prepares students to make a meaningful contribution to the global sports community while upholding the highest standards of integrity and fairness.

The Sport Business and Integrity program at Victoria University offers a comprehensive education designed to prepare students for dynamic careers within the sports industry. This multidisciplinary course combines fundamental principles of business management with a strong focus on ethics, governance, and integrity in sports. Students will explore a diverse range of topics, including sports marketing, event management, sports law, sponsorship, and athlete representation, equipping them with the practical skills needed to thrive in various sports-related roles. The program emphasizes leadership development, strategic thinking, and effective communication, ensuring graduates can navigate the complex landscapes of modern sports organizations.

Throughout the program, students engage with real-world case studies and industry projects, providing valuable practical experience and fostering critical thinking. The curriculum also covers the vital aspects of sports integrity, such as anti-doping policies, match-fixing prevention, safeguarding athletes, and promoting ethical conduct within sporting environments. By understanding the legal and ethical frameworks governing sports, students gain the ability to contribute positively to the integrity and sustainability of sporting competitions. Moreover, the program emphasizes the importance of innovation and technology in advancing sports business, including data analytics, digital media, and fan engagement strategies.

Victoria University’s strong industry connections enable students to participate in internships and networking opportunities with leading sports organizations, agencies, and governing bodies. The program is designed for individuals passionate about careers in sports management, marketing, governance, or policy development, and aims to develop well-rounded professionals who can make meaningful contributions to the sport industry. Graduates of the Sport Business and Integrity program will be equipped with the knowledge, skills, and ethical outlook necessary to succeed in competitive sporting environments while upholding the values of fairness and integrity.

• Relevant Bachelors/Honours degree
• And/or professional experience
• IELTS overall score of 6.5 with no individual band score less than 6 or equivalent.

The Financing studies component of the Sport Business and Integrity program at Victoria University provides students with comprehensive knowledge of financial management, budgeting, and funding strategies within the sports industry. This module covers a wide range of topics including financial planning, revenue generation, sponsorship and partnership funding, and the financial implications of ethical practices in sport. Students learn to analyze financial statements, assess financial risks, and develop sustainable financial models suited to sports organizations, events, and businesses. The program also emphasizes the importance of integrity and transparency in financial dealings, preparing students to uphold ethical standards in their professional careers. Throughout the studies, students engage in case studies, practical applications, and financial simulations that mirror real-world sporting environments. The curriculum is designed to equip graduates with essential skills in financial analysis, strategic investment, and resource allocation, ensuring they are capable of supporting the financial health and integrity of sporting entities. Additionally, the program explores legal and regulatory frameworks related to sports finance, helping students understand compliance issues and the importance of ethical governance. By integrating theoretical knowledge with practical experiences, Victoria University aims to produce graduates who are proficient in managing financial challenges within the sports industry while maintaining high ethical standards. The Financing studies are tailored to prepare students for roles such as financial managers, sports administrators, and consultancy experts specializing in sports finance, with a focus on fostering sustainable and ethically sound practices in the sports sector.

The Bachelor of Sport Business and Integrity at Victoria University offers students a comprehensive understanding of the sports industry, focusing on the commercial, legal, and ethical aspects of sport. This program prepares graduates for diverse careers in sports management, marketing, event coordination, sports governance, and integrity enforcement. Designed to meet the evolving needs of the sports sector, it combines theoretical knowledge with practical skills, enabling students to develop leadership, strategic thinking, and ethical decision-making capabilities. The curriculum covers key areas such as sports marketing and sponsorship, sports law and governance, sports event management, and strategies to promote integrity within sporting organizations. Students engage in collaborative projects, industry placements, and case studies, which facilitate real-world application of learned concepts. Victoria University emphasizes the importance of ethics and integrity in sport, providing students with the tools to address issues like corruption, doping, and match-fixing. The program features expert lecturers with industry experience, and students have access to state-of-the-art facilities and networks within the sport and entertainment sectors. Graduates of this program are well-positioned to pursue careers with sports clubs, governing bodies, media organizations, and policy agencies dedicated to upholding the integrity of sport. With an emphasis on innovation, leadership, and ethical practice, the program aims to produce graduates who will contribute positively to the global sports industry by fostering fairness, transparency, and respect in all sporting endeavors.