Finance and Investment

Study mode:Part-time Languages: English Duration:15 months
Local:$ 11.7k / Academic year(s) Foreign:$ 11.7k / Academic year(s)  
StudyQA ranking:341

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.

This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace. This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.

Stage I

  • Strategic Marketing Management (15 credits)
  • Marketing Communications (15 credits)
  • Consumer Behaviour and Research (15 credits)

Stage II

  • Digital Marketing Communications(20 credits)
  • Internet Marketing Management (20 credits)
  • Social Media Communications (20 credits)
  • Research Methods

Stage III

  • Online Dissertation and Research Methods (30 credits)

This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.

Specialisation Modules **

  • DIGITAL MARKETING COMMUNICATIONS
  • INTERNET MARKETING MANAGEMENT
  • SOCIAL MEDIA COMMUNICATIONS
UK undergraduate degree (any class) or equivalent – any subject areasEnglish Levels 5.5 IELTS (5.5 in all bands)No working experience is required, but it is considered an advantageStudents who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route) English Language Requirements IELTS band: 5.5 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.
  • LSBF Scholarships
  • HRH Emerging Markets Scholarship (Patron's Scholarship)
  • Principal's Scholarship for Entrepreneurship
  • Vice Rector's Scholarship for Academic Excellence
  • LSBF Women in Business Scholarship
  • Oracle Capital Group Scholarship
  • Family Scholarship

Accreditation

The Msc Strategic Marketing (Digital Marketing and Social Media) is designed by LSBF, and validated by London Metropolitan University (London Met).

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