The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.
This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level equipping you for todays global marketplace. This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.
- Strategic Marketing Management (15 credits)
- Marketing Communications (15 credits)
- Consumer Behaviour and Research (15 credits)
- Digital Marketing Communications(20 credits)
- Internet Marketing Management (20 credits)
- Social Media Communications (20 credits)
- Research Methods
- Online Dissertation and Research Methods (30 credits)
This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.
Specialisation Modules **
- DIGITAL MARKETING COMMUNICATIONS
- INTERNET MARKETING MANAGEMENT
- SOCIAL MEDIA COMMUNICATIONS
- LSBF Scholarships
- HRH Emerging Markets Scholarship (Patron's Scholarship)
- Principal's Scholarship for Entrepreneurship
- Vice Rector's Scholarship for Academic Excellence
- LSBF Women in Business Scholarship
- Oracle Capital Group Scholarship
- Family Scholarship
The Msc Strategic Marketing (Digital Marketing and Social Media) is designed by LSBF, and validated by London Metropolitan University (London Met).