Bachelor's Programme in Tourism Studies

The Bachelor's Programme in Tourism Studies at Mid Sweden University offers students a comprehensive education in the dynamic and rapidly evolving field of tourism. The program is designed to provide students with a solid foundation in tourism management, sustainable development, marketing, and service innovation, enabling them to pursue careers in various sectors of the tourism industry. Over the course of the programme, students will explore key topics such as tourism economics, cultural and environmental sustainability, digital technologies in travel and hospitality, and strategic planning for tourism businesses. The curriculum combines theoretical knowledge with practical skills, including case studies, project work, and internships, to prepare graduates for real-world challenges in the tourism sector. Emphasis is placed on developing critical thinking, intercultural communication, and leadership abilities, equipping students to work effectively in diverse and international settings. The program also encourages entrepreneurship and innovation, supporting students in developing their ideas for new tourism products and services. As part of their studies, students will have access to modern facilities, industry contacts, and opportunities for field visits and projects with local and international tourism organizations. Graduates of the programme will be well-prepared for careers in tourism planning, destination management, marketing, event organization, and hospitality. They are also equipped to contribute to sustainable tourism development and to adapt to emerging trends such as digital transformation and responsible travel. The Bachelor's Programme in Tourism Studies at Mid Sweden University is ideal for individuals passionate about travel, culture, and the environment who wish to acquire the skills and knowledge necessary to succeed in the exciting world of tourism.

The Bachelor's Programme in Tourism Studies at Mid Sweden University offers students a comprehensive education designed to prepare them for a dynamic and evolving industry. The program covers fundamental concepts of tourism, including the economic, social, cultural, and environmental impacts of travel and tourism activities. Throughout the course, students explore various aspects of tourism management, marketing, sustainable development, and hospitality services, gaining both theoretical knowledge and practical skills. The curriculum emphasizes critical thinking and problem-solving, enabling students to develop innovative solutions for tourism-related challenges.

Students will engage in a variety of teaching methods, including lectures, case studies, group projects, and internships, ensuring an active learning environment. The program also encourages international perspectives, offering opportunities for exchanges and collaborative projects with students from around the world. This global approach prepares graduates to work effectively in diverse cultural settings and international markets.

The coursework incorporates the latest industry trends, such as digital marketing, eco-tourism, and responsible tourism practices, ensuring that students are well-equipped with relevant skills. Furthermore, students learn about tourism policy, planning, and development, gaining insight into how tourism influences local communities and economies. The program also emphasizes sustainable tourism development, highlighting the importance of balancing economic growth with environmental conservation and social responsibility.

Graduates of the programme will be qualified for various roles within the tourism industry, including tourism management, event planning, marketing, tour operations, and hospitality services. The program aims to foster entrepreneurial skills and innovative thinking, enabling students to develop their own tourism-related projects or businesses.

Throughout their studies, students benefit from the university's strong connections with industry partners, offering internships and networking opportunities that enhance employability. The program also encourages lifelong learning and continuous professional development, preparing graduates for a successful career in the growing global tourism sector.

Program requirements at Mid Sweden University for the Tourism Studies bachelor's degree generally include a high school diploma or equivalent, with specific language proficiency in English, such as IELTS or TOEFL scores, depending on the applicant's educational background. Applicants are expected to demonstrate motivation for working within the tourism industry, which can be shown through a personal statement or motivation letter outlining relevant interests or experience. Additionally, some prior coursework in social sciences, geography, or business studies may be advantageous but is not mandatory. The selection process also considers academic achievements and, where applicable, relevant work or volunteer experience in service or hospitality sectors. Applicants from non-native English-speaking countries may need to provide proof of English proficiency, such as an IELTS score of at least 6.0 or TOEFL iBT score of at least 80. The program emphasizes interdisciplinary skills and practical knowledge, thus applicants with a keen interest in cultural understanding, sustainable tourism, and international communication will be favorably considered. For admission, there is typically an application deadline which must be met, often several months prior to the start of the semester. All documentation must be submitted via the university’s online application portal, including certified transcripts, identification documents, and any required language test certificates. International students may also need to provide proof of residence or visa documentation according to Swedish immigration policies. The program may include mandatory prerequisites such as introductory courses in tourism, management, or sociology, designed to prepare students for more advanced studies. During the application process, students should ensure they meet all eligibility criteria and submit all required documents to increase their chances of acceptance. Meeting the minimum requirements does not guarantee admission, as there is often a competitive selection process based on the applicants' overall qualifications and motivation.

Financing studies at Mid Sweden University typically involve a combination of tuition fees, scholarships, student loans, and other financial support options. For international students, tuition fees are applicable and vary depending on the specific program, including the Tourism Studies program. Swedish national students and students from the EU/EEA generally do not pay tuition fees but may be responsible for semester registration fees and living costs.

Tuition fees for non-EU/EEA students enrolled in the Tourism Studies program are generally set annually and can range from approximately 80,000 to 130,000 SEK per academic year, depending on the program’s specifics. These fees cover the costs associated with instruction, course materials, and access to university facilities. Prospective students are encouraged to confirm the exact fees on the university’s official website for the relevant academic year, as they may be subject to annual adjustments.

Students wishing to finance their studies through external means may consider applying for scholarships offered by Mid Sweden University or other organizations. The university provides a limited number of scholarships aimed at supporting international students based on academic excellence and financial need. Additionally, students from outside the EU/EEA can explore national student loan systems, such as the Swedish State Student Aid (CSN), which offers loans and grants for students studying in Sweden, provided they meet certain eligibility criteria.

Living expenses in Sweden are an important consideration for financing studies. Students should budget for accommodation, food, transportation, insurance, and personal expenses, which can total approximately 8,000 to 12,000 SEK per month depending on lifestyle and location. Many students choose to work part-time during their studies; however, non-EU/EEA students who wish to work while studying are subject to specific work permits and limitations.

International students are advised to begin their financial planning early and explore all available options for scholarships, loans, and part-time employment. The university’s international student office and financial aid services provide guidance and support for prospective and current students in managing their finances during their studies. Completing a thorough financial plan ensures that students can focus on their academic success without undue financial stress. Overall, studying tourism at Mid Sweden University offers a quality education complemented by various financing opportunities tailored to support students throughout their academic journey.

The Bachelor's programme in Tourism Studies at Mid Sweden University offers students a comprehensive understanding of the tourism industry, focusing on sustainable development, management, and the socio-economic impacts of tourism. The programme is designed to prepare students for various roles within the tourism sector by providing theoretical knowledge combined with practical skills. Students will explore key areas such as tourism geography, ecological sustainability, marketing, and customer service, alongside cultural and regional studies relevant to Swedish and global contexts.

Throughout the programme, students engage in both classroom-based learning and real-world applications, including internships and project work, fostering a hands-on understanding of current industry practices. The curriculum emphasizes the importance of sustainable tourism development, encouraging students to think critically about environmental impacts and socio-cultural considerations associated with tourism activities. Additionally, students are introduced to digital tools and methods that are increasingly used in the tourism industry for planning, marketing, and customer engagement.

The programme is suitable for those interested in working in tourism businesses, travel agencies, destination management organizations, or government agencies related to regional development. Graduates will possess analytical skills, cultural awareness, and practical competencies applicable in diverse tourism-related roles. The teaching is conducted in English, facilitating international communication and cooperation. The programme's structure includes coursework, field studies, and possibly an international component, aligning with global trends and fostering a broad understanding of tourism in a Nordic and international context. Graduates receive a Bachelor of Arts or Sciences degree, qualifying them for roles that require both theoretical knowledge and practical experience in tourism.