International Tourism Management

Study mode:On campus Study type:Full-time Languages: English
Deadline: Jul 15, 2023
StudyQA ranking:3954 Duration:3 semestrs You need IELTS certificate
The Master of Arts in International Tourism Management comprises three major stages.
The programme starts with an induction period, during which students assess their current level of subject knowledge by participating in a Business Simulation game. The foundation stage in semester one familiarises them with the fundamental issues of International Tourism Studies as well as Business Management and its international aspects.

Semester two offers advanced studies. Taking a cross-disciplinary approach, this phase provides an opportunity to increase the participants' expertise in Business Management and Research Methodology. In addition, students specialise in International Tourism Management by participating in a comprehensive tourism project.

Semester three is the Master's thesis stage which requires in-depth research in the student's chosen area. Ideally, the thesis is based on real situations in international tourism companies or organisations.

Educational organisation

Teaching and learning in the Master's programme are based on three key components.
Students experience a period of intensive independent studies. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas which are of interest and value to them. Some more specific objectives of this approach are:
  • to introduce students to the techniques of researching, organising and presenting the results of their work
  • to stimulate critical thinking and logical analysis
  • to develop a sense of responsibility for attaining their goals

The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning, such as guided business simulations, case studies, project work and role plays.
A tutorial support service is offered for students on both an individual and a group basis.

Study abroad unit(s)

The Master's programme International Tourism Management offers the opportunity to spend the second semester at one of our prestigious partner universities.



Forms of assessment

Students are assessed at the end of each semester on the basis of graded assignments and written examinations.

Course objectives

The Master of Arts in International Tourism Management is dedicated to qualifying first-degree holders for management positions in (globally) operating tourism organisations. It is intended to equip future business leaders with the subject knowledge and the methodological, interpersonal and intercultural skills which will enable them to (inter)act appropriately and responsibly in a multi-dimensional environment.

Language requirements

Applicants must provide evidence of their high level of proficiency in English corresponding to:
  • IELTS min. 6.0 in all categories
  • TOEFL Internet-based test min. 79 points
  • TOEFL computer-based test min. 213
  • TOEFL paper-based test min. 550
Native speakers of English are exempt from this requirement.

Academic requirements

Excellent (awarded with distinction) or good (awarded with merit) Bachelor's degree in business studies or business-related disciplines with 210 ECTS or international equivalents

Applicants with 180 ECTS credits may obtain the missing 30 ECTS credits by attending additional courses in the Bachelor's programme.

Applicants who have been trained in course-related jobs or have successfully studied or worked abroad may receive bonus points that will facilitate their admission to the Master's programme.

Enrolment fees

All students have to pay an enrolment fee of approx. 130 EUR per semester. This includes an administration fee of 60 EUR, a social contribution for the student services of 54 EUR (a contribution to cover the costs for the student facilities like the "Mensa", cafeteria, student halls of residence, and a contribution towards the "Semesterticket"/transport pass) and a contribution to the "constituted student union" of 14 EUR.

Costs of living

The cost of living for a student is about 800 EUR per month.

Job opportunities

Tutorials at Heilbronn University
Employment in companies in the Heilbronn region

Funding opportunities within the university

Applicants and enrolled students of Heilbronn University can apply for the "Deutschlandstipendium". "Deutschlandstipendium" students are awarded 300 EUR per month.

Arrival support

  • Help with formalities (registration at the university, foreigners' registration office, health insurance, etc.)
  • Get to know Heilbronn University (library, computer lab, computer centre/data centre, etc.)
  • Support in generating individual study plans

Services and support for international students

  • Help with accommodation (application at the students' hall of residence, addresses for further accommodation)
  • Optional German language courses "German as a foreign language" free of charge; twice a week
  • Information on visa and immigration laws and regulations
  • Academic counselling (individual study plans, support and advice concerning study choices, topics for the final thesis, etc.)


There are several halls of residence in Heilbronn. A room database provided by the Office of Student Services of Heilbronn University helps students to find accommodation. For further information, see:
Similar programs:
Study mode:On campus Languages: English
Local:$ 6.73 k / Year(s) Foreign:$ 15.9 k / Year(s)
401–500 place StudyQA ranking: 3688 You need IELTS certificate
Study mode:On campus Languages: English
Local:$ 6.73 k / Year(s) Foreign:$ 15.9 k / Year(s)
401–500 place StudyQA ranking: 3841 You need IELTS certificate