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This prestigious MMU MBA combines all the traditional elements of an MBA programme but with a strong focus on hospitality. The programme's objective is to equip students with the skills necessary for senior level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies. The core focus is on strategic management with subjects covering strategy, finance, marketing, leadership and innovation. Students should have a good Bachelors degree and normally about 3 years work experience.

CORE UNITS

  • Competitive Strategies in Hospitality
  • Business Research Methods
  • International Hotel Management
  • Finance and Revenue Management in Hospitality
  • Leadership, Entrepreneurship & Innovation in Hospitality
  • Sustainable Tourism Destinations
  • Marketing Concepts in the Digital Age
  • Dissertation or Field Consulting Project

University requirements

  • Registration fee of 2,800 chf to be paid within 21 days
  • Motivation Letter, outlining who you are, why you would like to study at IMI in Switzerland and your plans for your future career in this industry - approx. 500 words
  • CV/Résumé in english
  • Transcripts/Certificates of your academic qualifications since High School
  • Students transferring from recognised hotel management schools must also include official transcripts or records for each semester of their previous course of study
  • Work references or reports if available, especially for the MBA Degree programmes.
  • IELTS, TOEFL, or equivalent English test results
  • Two recent passport photographs (3.5 x 4.5 cm), make sure background is white or grey, if it is colour it might be refused
  • Copy of passport and swiss residence permit where applicable
  • Certificate of good health completed by a licensed physician. A specific form for your doctor can be downloaded from http://imi-luzern.com/requirements

In most countries the Swiss Embassy/Consulate may also request the following additional documentation

  • Bank Statement showing proof of sufficient financial funds (if possible in student's name, if not in the parent’s name)
  • Evidence of English certification
  • Letter of intent to leave Switzerland after completion of studies
  • Motivation Letter


Program requirements

  • Bachelor's degree in any discipline
  • Appropriate level of professional experience in any area (not limited to hospitality)
  • English proficiency: 6.5 IELTS or equivalent
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