Sport, Media, and Communication Research

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This master is 4-semester, modular course of study that builds on undergraduate work (bachelor´s degrees, diploma degrees). It is one of the few programs combining communication sciences with sport and geared to research and practice. The emphasis is on empirical communication research. It provides skills and knowledge needed in the workforce. Qualified graduates may pursue their doctoral degree.

Career Perspectives

Graduates of the Master´s Program in Sport, Media, and Communication Research are qualified for upper-level management fields demanding a background in media, communication, and scientific research. Potential employers include PR departments of sport clubs, publishing houses, radio and television stations, advertising, PR and media agencies, marketing firms, commercial market research institutes, sporting goods manufacturers, and research institutions.

Curriculum

I: Research methods I

* Scientific working: Epistemological basics
* Methods of empirical research in communication
* Data analysis I: uni- and bivariate methods, inference statitics

II: Communication research I

* Selected topics in media research
* Selected topics in communication research
* Selected topics in research of media usage

III: Media psychology

* Basics od media and advertising psychology
* Cognition psychology
* Selected topics in media psychology

IV: Research methods II

* Scientific project: Sports and media
* Data Analysis II: multivariate methods

V: Communication research II

* Selected topics in media research
* Selected topics in research of media effects
* Selected topics in media content research

VI: Media sociology

* Theories of social alteration
* Media as indicator for social alteration
* Media- and sport sociology

VII: Internship (min. 6 weeks)

VIII: Media theory

* Aesthetics of media
* Communication, sport and ethics
* Selected topics in media theories
* Historic aspects in sport communication

IV: Media and sports

* Production of sport in the media
* Reception of sport media
* Sports marketing
* Range of sport media in international comparison

X: Economics

* Introduction into business studies focusing marketing
* Advertising, PR, sponsoring
* Selected topics in media economics
* Selected topics in media management

XI: Thesis

For further information about workload and ECTS please follow the link "Curriculum" below.

1.B+/A-/3,5 (American system)2. First class Honours degree (British system)3. B (ECTS system)4. 2,5 (German system)Applicants should have completed an academic bachelor degree or an equivalent degree in a field relevant to the desired master's programme.We expect that applicants: * can deal with english written literature * have basic knowledge in statistics * have basic experiences with a statistic programm * can refer to basic knowledge in one of the following subjects: sociology, psychology, science of communication or economics