Communication is much more than the words you say. Furthermore, cultural communication involves much more than just using your native tongue. There is no such thing as saying exactly what you mean, and neither is there any such thing as hearing exactly what was said. The barrier to understanding can seem insurmountable when you consider how different cultures define the boundaries between social and professional interactions, provide and receive feedback, and engage in and handle conflict. You will gain the ability to identify your own communication style and how it may be interpreted in ways that you did not intend. Next, we'll look at how to successfully incorporate various cultural norms into your communications and how to coin a completely new language.

Why study Croos Cultural Management?

Cross-cultural management researches how individuals from various cultures interact when working in the same organizational setting. The interaction of individuals from various nations and cultures occurs against the backdrop of a growing diversity of organizational and management structures for transnational businesses, international projects, cross-country working teams (global teams), and strategic alliances, which predetermines the relevance of this discipline and area of study.

Cross-cultural management is designed to help: to negotiate and establish mutually beneficial relationships with partners, to increase coherence in the company, to reduce the number of conflicts in the team, to build an effective system of management, motivation and leadership.

About the degree levels of the Cross Cultural Management program

The BA in Cross-Cultural Management is taught in English and will provide students with the opportunity to develop the knowledge and skills necessary to embark on an international career in marketing management. This management and marketing BA will consist of both theory and practice, preparing students for a career in the global business environment. Participants of this BA in marketing will acquire the basic knowledge and skills required for careers in the cross-cultural world, gaining both critical-thinking and analytical abilities crucial for making decisions in a rapidly evolving, multi-cultural world.

There are no specific requirements for students who wish to apply for the undergraduate Communication Studies program. Applicants should demonstrate good grades from high school, and be interested in media and communication. Usually, universities ask successful candidates to attend an interview with faculty staff.

The Master’s degree is designed to train skilled professionals in the management, administration, and mediation of culture, who can hold positions of high responsibility in the public and private sectors, both for generic and culture-specific projects in the different sub-fields: the audiovisual sector, the book industry, performing arts, music, heritage or visual arts services, among others.

As all courses will be read in English, language proficiency is mandatory. International applicants should submit the results of TOEFL or IELTS.

What you will learn

Cross Cultural Management helps students understand the influence of culture on management processes such as leadership, decision-making, employee motivation, and communication. Cross-cultural dimensional models and theories will be used to analyze and compare various cultures and culture clusters. Through the course, students become more aware of their own cultural background and the influence of their culture on learning processes, but also on their cooperation and communication within teams.

You will learn about diverse business models, strategies, and practices and develop your own identity as a creative manager. You will be able to train your management skills and deepen your knowledge about non-traditional industries and the arts, as well as social, sustainable, and cultural organizations.

You'll have the opportunity to:

• evaluate the global activities of businesses, governments, and multi-national institutions

• diagnose and analyze issues confronting managers in international businesses

• conduct a marketing audit procedure

• operationalize and evaluate a marketing plan

• analyze approaches to business strategy in an international context

• prepare, analyze and interpret accounting statements

• design, structure, organize and carry out an advanced research project