While companies recognize the importance of establishing a presence and influence across national borders to enter foreign markets, they recognize that language barriers are not the only problem facing global communication. With the rapid development of technology, enterprises are no longer hindered by geographical boundaries. As a result, they are establishing more and more business relationships and HR teams around the world. Intercultural communication, sometimes referred to as "intercultural communication", is one of the key concepts of international trade, which aims to identify, understand and adapt communication differences between different cultures.

Cross-cultural solutions refer to contacts between people of different cultures. As business globalizes and diversity increases, managers are bound to face communication challenges. They can range from language barriers to serious gaps in cultural and commercial traditions. To solve these problems, some managers find it useful to attend language courses or even study knowledge in social fields such as anthropology and intercultural management.

The history of relations between peoples, cultures and nations has been complicated. In some cases, neighboring or distant peoples participate in mutually beneficial trade, borrow cultural customs, and hold public meetings. In other cases, it was conflicts that ranged from misunderstandings and poor communication to hostility, dominance and destruction. However, international and intercultural interactions, both global and personal, are becoming more and more important for a growing number of people every day, which makes intercultural understanding a necessity.

This concentration is intended to promote such understanding by studying the ethics and politics of cultural contacts, both historical and modern, mainly between Western and non-Western societies. The concentration courses examine cultural factors that have contributed to or hindered intercultural interaction, in particular, the processes of interpretation and representation, as well as the broader political and economic contexts in which international interactions take place.

The concentration is intended for students who want to improve intercultural communication and gain knowledge about cultures other than their own, as well as about the global system of which they are a part. Students who want to learn more about their culture and how it affects them will benefit from this as well. The work of the concentration includes the study of the interrelationships between cultures and nations, as well as familiarization with specific beliefs and lifestyles of non-Western peoples through courses that study human variability from the point of view of multiculturalism and specific regions or groups: Asia, Africa, the Middle East, indigenous peoples of America, Latin America, American Studies (USA). This concentration is suitable for students planning to study abroad and for those considering a degree and career in anthropology or international relations, especially if they are complemented by language study beyond the intermediate level. The basic introductory course in Anthropology is a prerequisite for concentration and provides students with a comparative theoretical and experimental basis for studying different cultures. Focusing on cross-cultural solutions can lead to various professions, including a diplomat, a teacher, a representative of the tourism industry, a representative of an international company, a provider of social and humanitarian services or an international consultant.