Communication

Program Description:
The Bachelor of Arts in Communication at Hong Kong Baptist University offers students a comprehensive understanding of the fundamental principles and practices of effective communication in various contexts. This interdisciplinary programme aims to equip students with critical insights into media, journalism, public relations, corporate communication, advertising, and new media platforms, preparing them for diverse careers in the dynamic field of communication industries. Throughout the programme, students will engage with theoretical concepts and practical applications, fostering skills in message design, media analysis, content creation, and strategic communication management. The curriculum combines coursework, hands-on projects, internships, and seminars led by industry professionals to ensure that students gain real-world experience and stay abreast of the latest trends and technologies. Emphasizing ethical considerations and social responsibility, the programme encourages students to critically analyze the impact of communication in society and to develop responsible communication strategies. Graduates will be well-equipped to pursue careers in media organizations, public relations firms, advertising agencies, corporate communication departments, and digital media companies. Additionally, the programme provides a solid foundation for postgraduate study in communication, media studies, or related fields. With a focus on fostering critical thinking, creativity, and effective communication skills, the Bachelor of Arts in Communication at Hong Kong Baptist University aims to nurture capable professionals who can adapt to and shape the evolving landscape of media and communication worldwide.

Academic Qualification

Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.

Language Proficiency Requirement

Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 550 (paper-based test) or 79 (internet-based test); or an overall band score of 6.5 in IELTS.

Others

1. Relevant professional experience will be favourably considered.
2. Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any. 

The Government offers financial assistance in the form of non-means-tested loan to all students.  The beneficiaries are expected to repay their loans within a specified period after graduation. Scholarships are bestowed upon selected recipients including new students on the basis of academic merits and other criteria stipulated by the donors. 

The Bachelor of Arts in Communication at Hong Kong Baptist University offers students a comprehensive understanding of the fundamental theories and practical skills related to the field of communication. The programme is designed to equip students with an in-depth knowledge of various communication disciplines, including media studies, public relations, advertising, journalism, and digital media. It emphasizes the development of critical thinking, research capabilities, and effective communication skills, preparing graduates for diverse careers in media, entertainment, corporate communication, public relations, and related sectors.

The curriculum integrates both theoretical frameworks and practical applications, encouraging students to analyze contemporary media trends, understand audience engagement, and develop innovative content across multiple platforms. Students have opportunities to participate in internships, industry projects, and international exchanges, providing valuable real-world experience and fostering professional networks. The university emphasizes a student-centered learning environment, combining lectures, seminars, workshops, and media labs to enhance learning outcomes.

Faculty members are experienced scholars and industry practitioners who bring real-world perspectives into the classroom. The programme also offers specializations or elective courses that allow students to tailor their studies according to personal interests and career goals. Upon graduation, students are expected to possess strong analytical abilities, media literacy, and ethical considerations essential for responsible communication practices. The programme aims to produce graduates who can effectively navigate the dynamic media landscape and contribute meaningfully to society through communication professions. The Hong Kong Baptist University’s strategic location provides access to vibrant media industries in Hong Kong, fostering opportunities for industry engagement and employment upon graduation.