Marketing Management Program

The Bachelor’s Degree in Marketing Management at ESERP School of Business and Social Sciences offers an in-depth education designed to prepare students for dynamic careers in the global marketing industry. This comprehensive program combines theoretical knowledge with practical skills to enable graduates to develop, implement, and manage effective marketing strategies across various sectors and markets. Throughout the course, students explore fundamental topics such as market research, consumer behavior, digital marketing, brand management, advertising, sales management, and strategic planning. The curriculum emphasizes the importance of innovative thinking, data analysis, and ethical practices to navigate today’s competitive business environment effectively. Students benefit from a blend of classroom instruction, case studies, group projects, and internships, fostering critical thinking, teamwork, and leadership abilities. The program also emphasizes the importance of understanding cultural diversity and international business trends, equipping students with a global perspective on marketing challenges and opportunities. The faculty comprises experienced professionals and academics dedicated to providing personalized guidance and mentorship. Graduates of this program are prepared to pursue careers in marketing agencies, multinational corporations, startups, and non-profit organizations, or to start their own business ventures. They will possess strong communication skills, digital literacy, and strategic insight essential for success in various roles such as marketing manager, brand coordinator, digital marketing specialist, market analyst, and sales director. ESERP’s Marketing Management Degree also offers pathways for further education or specialization through postgraduate programs, ensuring continuous growth and adaptation to evolving industry demands. This program's flexible study options, including part-time and full-time formats, allow students to tailor their education to their personal and professional commitments, making it an ideal choice for aspiring professionals committed to making a significant impact in the marketing field.

FIRST SEMESTER

Strategic Marketing Management

Marketing Research and Information

Integrated Marketing Communications

Brand Management

SECOND SEMESTER                 

Strategic Marketing Management

Project

International Marketing

Marketing and E-Commerce

To be eligible for this program, the student must complete one of the following successfully:

- 2/3 years of Undergraduate study in the appropriate business area

- An IELTS English level of 6 or above

The financing studies for the Marketing Management program at ESERP School of Business and Social Sciences typically encompass a comprehensive overview of the various funding options available to prospective students. The program's tuition fees vary depending on the mode of study and the level of the degree, with undergraduate programs generally falling within a specific fee range established by the institution. ESERP offers flexible payment plans and installment options to facilitate students' financial planning and make higher education more accessible.

In addition to direct payments, students are encouraged to explore scholarships and grants provided by ESERP based on academic performance, financial need, and other merit criteria. These scholarships aim to reduce the financial burden and support talented students in pursuing their studies. The university also collaborates with external financial institutions and banks to offer student loans under favorable conditions, including low-interest rates and deferred payment schemes, enabling students to finance their education without immediate financial strain.

Apart from institutional financial aid, students can consider external options such as government-supported student loan programs, which vary depending on the country of residence. In some cases, students might also seek part-time employment opportunities, either within ESERP or in the surrounding community, to supplement their income while completing their studies. Many students opt for internships and cooperative education programs that often include stipends, providing both practical experience and financial support.

ESERP also provides guidance on budgeting and financial management, ensuring students are equipped with the necessary skills to handle their personal finances responsibly during their studies. Overall, the financing options for the Marketing Management program are designed to support students in overcoming financial barriers and successfully completing their education, fostering a conducive learning environment focused on academic excellence and professional development.

The Marketing Management Program at ESERP School of Business and Social Sciences offers students a comprehensive education designed to equip them with essential skills and knowledge in the field of marketing. The program focuses on developing a deep understanding of marketing principles, strategic planning, consumer behavior, digital marketing, branding, and market research. Students learn through a combination of theoretical coursework and practical applications, including case studies, projects, and internships that provide real-world experience. The curriculum emphasizes the importance of understanding global markets, adapting marketing strategies to different cultural contexts, and leveraging new media platforms to reach target audiences effectively. ESERP's program is tailored for those interested in pursuing careers in advertising, digital marketing, brand management, market analysis, and sales management. The faculty comprises experienced professionals and academics who bring a wealth of industry insights into the classroom, ensuring that students are prepared to meet the demands of the dynamic marketing landscape. Throughout their studies, students also develop critical thinking, communication, and leadership skills, which are vital for success in managerial roles. The program may include modules on social media marketing, e-commerce, analytics, and customer relationship management, reflecting current trends in the marketing industry. Graduates from the program are well-positioned to enter diverse sectors such as retail, technology, finance, hospitality, and consultancy, with the ability to adapt and innovate within competitive markets. ESERP’s emphasis on internationalization allows students to gain a global perspective on marketing practices, often facilitated by partnerships, exchange programs, and multicultural class environments. Overall, the Marketing Management program at ESERP aims to prepare graduates for a successful career by fostering a combination of theoretical knowledge, practical skills, and industry exposure necessary to excel in the evolving marketing field.