Behavioral Decision Science

Behavioral Decision Science at Kingston University is an interdisciplinary program that explores the psychological, economic, and social factors influencing individual and group decision-making processes. This innovative course is designed to equip students with a comprehensive understanding of how humans make choices in various contexts, from personal life to complex organizational environments. Throughout the program, students will examine theories and models of decision-making, including cognitive biases, heuristics, risk assessment, and the impact of emotions on judgments. The curriculum combines insights from psychology, behavioral economics, neuroscience, and data analysis to provide a well-rounded perspective on decision behavior. Students will develop practical skills in designing experiments, analyzing behavioral data, and applying scientific methods to real-world problems. The program emphasizes critical thinking and research skills, preparing graduates for careers in diverse fields such as public policy, marketing, consulting, finance, and health. Kingston University's state-of-the-art facilities, expert faculty, and strong industry links offer students excellent opportunities to gain hands-on experience through projects, internships, and collaborations with organizations. The program also fosters an understanding of ethical considerations and the societal implications of decision-making practices. By the end of the course, students will be capable of applying behavioral decision science principles to improve decision quality and influence positive change in various sectors. Ideal for individuals interested in understanding the intricacies of human behavior and leveraging this knowledge to make more informed decisions, this program provides a solid foundation for a dynamic and impactful career.

The MSc in Behavioural Decision Science at Kingston University offers an in-depth exploration of how individuals and groups make decisions, integrating insights from psychology, economics, neuroscience, and data science. The programme aims to equip students with a comprehensive understanding of cognitive processes, biases, heuristics, and social influences that shape decision-making in various contexts such as finance, health, policy, and everyday life. Throughout the course, students will learn to apply behavioural science principles to analyse real-world problems, design interventions, and evaluate outcomes. The curriculum covers key topics including judgment and decision-making theories, experimental methods, behavioural economics, consumer behaviour, and risk analysis. Students will also develop practical skills in data analysis, statistical modelling, and research design, enabling them to interpret complex datasets and communicate findings effectively. The programme emphasizes both theoretical foundations and applied techniques, preparing graduates for careers in consultancy, policy development, market research, healthcare, and other sectors where understanding human behaviour is essential. Teaching methods include lectures, seminars, case studies, practical workshops, and independent research projects, providing a rich learning environment. Assessment components are diverse, comprising essays, presentations, research reports, and a dissertation. Kingston University's strategic location and strong industry links facilitate opportunities for internships and collaborations, allowing students to gain relevant experience and networks in the field. Designed for those interested in understanding the science behind decision-making processes, the MSc in Behavioural Decision Science aims to foster critical thinking, analytical skills, and innovative approaches to tackling real-world challenges. Graduates will be well-equipped to contribute to the development of effective policies, products, and services that are informed by behavioural insights, making a positive impact across various sectors.

Admission to the Behavioural Decision Science program at Kingston University generally requires applicants to hold a relevant academic qualification such as A-levels, BTEC Level 3, or an equivalent international qualification. The university may also consider the applicant's personal statement, relevant work experience, and suitability for the course during the admissions process. Prospective students are expected to demonstrate an interest in psychology, decision-making processes, or related fields, and some knowledge of basic scientific methods could be advantageous. International applicants must meet English language proficiency requirements, typically a minimum IELTS score of 6.0 or equivalent, unless they have previously studied in an English-speaking environment. Prior academic achievement is evaluated to ensure the applicant meets the entry standards for undergraduate studies. Additionally, applicants may be asked to provide references or a personal statement outlining their motivation for pursuing Behavioural Decision Science. Transfer students with credits from other universities should submit transcripts for credit transfer assessment. The program's entry requirements aim to ensure students are adequately prepared for the interdisciplinary curriculum, which includes modules in psychology, economics, statistics, and behavioural research methods. The course may also have specific prerequisites for certain modules, so students are advised to review the curriculum guide before application. Mature students with relevant work experience in decision sciences or related fields may apply through the University's mature student entry route, which considers professional experience alongside formal qualifications. Kingston University values diversity and encourages applicants from various backgrounds to consider applying, provided they meet the academic and English language requirements. All applicants are advised to check the latest entry criteria and application deadlines directly on the university's official admissions webpage to ensure compliance with current standards. The program seeks candidates who are motivated to explore how human behaviour impacts decision-making in individual and organizational contexts, fostering a rigorous academic environment combined with practical skills applicable in various sectors such as marketing, finance, healthcare, and public policy.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

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tuition fees for the Behavioural Decision Science program at Kingston University vary depending on the student's status and residency. For international students, the annual tuition fee is approximately £14,500, whereas domestic students pay around £9,250 per year. These fees typically cover tuition only and do not include additional costs such as accommodation, books, living expenses, or study materials. Students are advised to budget for these supplementary costs separately. Kingston University offers a range of financial support options, including scholarships, bursaries, and student loans. International students may be eligible for certain scholarships based on academic performance or other criteria, which can help offset some of the tuition costs. Domestic students can apply for government-backed student loans provided by the Student Loans Company, which can cover tuition fees and living costs, repayable after graduation based on income. The university also provides information about part-time work opportunities during studies to help students finance their education. Students are encouraged to explore external funding sources available in their home country or through private institutions. The university's financial planning advice services assist students in creating budgets and understanding financing options. Payment plans are typically available, allowing installment payments over the academic year, easing the financial burden. It is recommended to apply early for financial aid and scholarships to maximize chances of support. Additionally, students should factor in costs related to health insurance, transportation, and personal expenses, which are essential for planning their overall budget during the programme. Overall, financing a degree in Behavioural Decision Science at Kingston University involves careful planning of tuition fees, living costs, and potential financial aid, ensuring students can complete their studies with manageable financial commitments.

Behavioral Decision Science at Kingston University is a pioneering programme that combines insights from psychology, economics, and neuroscience to understand how individuals make decisions. This course is designed to equip students with a comprehensive understanding of the cognitive processes and social factors influencing decision-making in various contexts, including consumer behavior, health, finance, and public policy. The curriculum covers topics such as cognitive biases, heuristics, risk assessment, motivation, emotion, and social influence, providing students with a multidimensional perspective on human behavior.

Throughout the programme, students engage in a variety of learning activities, including lectures, seminars, case studies, and practical research projects. These activities foster critical thinking and analytical skills, enabling students to evaluate behavioral data and develop evidence-based strategies for influencing decision-making processes. The course also emphasizes the application of theory to real-world scenarios, preparing graduates for careers in consultancy, market research, public health, government advisory roles, and other sectors where understanding human behavior is essential.

Kingston University’s strong focus on research-led teaching ensures that students learn from experienced academics who are actively engaged in behavioral science research. The programme benefits from state-of-the-art facilities and partnerships with industry and government organizations, providing students with valuable networking opportunities and practical experience. Additionally, the programme offers a flexible study mode, including full-time and part-time options, allowing students to balance their studies with other commitments.

Graduates from the Behavioral Decision Science programme are well-prepared to pursue advanced academic research or enter the workforce with a robust understanding of the psychological mechanisms underpinning decision-making. They gain valuable skills in data analysis, psychological assessment, and strategic thinking, which are highly sought after in a competitive job market. The programme’s interdisciplinary approach fosters a nuanced understanding of behavior, making graduates effective in roles that require understanding human motivations and designing interventions to influence behavior positively.

Overall, the Behavioural Decision Science programme at Kingston University provides a rigorous, engaging, and highly relevant education for students interested in understanding and influencing decision-making processes across a variety of real-world settings.