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MAAD is an innovative and distinctive programme formed by a collaboration between the School of Design and Leeds University Business School. The concept behind the programme is driven by the continuing fusion between advertising and design. It is at this point of convergence, along with a rapidly expanding media landscape, from which the most interesting ideas emerge. Our focus is clear: a creative appropach to solving communication problems aligned with strategic thinking to create effective and memorable campaigns.
An emphasis on creativity and innovation, in tandem with a strategic approach to brand communication and integrated advertising, clearly differentiates the course from any other equivalent MA currently offered in UK Universities. Equally, the taught modules reflect content and expertise from both Schools to provide the students with a unique learning experience and perspective on this discipline.
Advertising and its relationship to brand development and consumers is a dynamic and expanding sector, both nationally and internationally. This programme is designed to create opportunities for students to work in the creaqtive industries or further develop research projects at PhD level.
Why study in Leeds?
Cosmopolitan yet remarkably compact, Leeds is one of UK's fastest growing cities. Modern shopping areas, the world's largest indoor market, splendid Victorian arcades housing fashionable boutiques and has excellent venues providing an abundance of plays, opera's, musicals and concerts. With one of the largest student populations in Europe, Leeds has a nightlife to match. It is a leading international venue for sports, the Yorkshire Dales are on your doorstep, and there are many attractions and places of interest in the surrounding areas.
* Consumer Behaviour (15 Credits)
* Marketing Communications (15 Credits)
* Marketing Strategy (15 Credits)
* Advertising (15 Credits)
* Visual Communication (15 Credits)
* Persuasion (15 Credits)
* Integrated Communication (30 Credits)
* Media Policy (15 Credits)
* Relationship and Direct Marketing (Optional 15 Credits)
* Sales Promotion and Sponsorship (Optional 15 Credits)
* Internet Marketing (Optional 15 Credits)
* Creative Direction (30 Credits)
* Or Dissertation (30 Credits)
Total 180 Credits
How you study
Two induction weeks, followed by 6 modules in Semester One (90 Credits September to January)
and 3 modules in Semester Two (60 Credits January to May), then either a Creative Direction module
or Dissertation (30 Credits) from June to September.