Advertising

The BA (Hons) Advertising program at Bournemouth University offers students a comprehensive understanding of the dynamic world of advertising and brand communication. Designed to develop creative, strategic, and analytical skills, the course prepares graduates for successful careers in the fast-paced advertising industry. Students explore a wide range of topics including advertising theory, media planning, digital marketing, consumer behavior, and branding strategies. The program emphasizes practical learning through live projects, industry placements, and collaborations with real clients, enabling students to apply their knowledge in real-world scenarios. The curriculum integrates traditional advertising principles with emerging digital trends such as social media, content creation, and data analytics, ensuring graduates are well-equipped for the digital age. A strong focus is placed on creativity, critical thinking, and ethical practices, fostering responsible advertising professionals who can adapt to changing market demands. Bournemouth University’s state-of-the-art facilities, including dedicated media labs and creative spaces, support students in developing their technical skills in areas like video production, graphic design, and multimedia content creation. The program also offers opportunities for international exchange, networking with industry professionals, and participation in competitions, enhancing cultural awareness and professional development. Throughout the course, students are encouraged to build a compelling portfolio of work that showcases their talents and prepares them for employment in advertising agencies, client-side marketing teams, media companies, or as freelance practitioners. Graduates of the BA (Hons) Advertising program acquire the knowledge, skills, and experience necessary to craft engaging advertising campaigns and contribute effectively to brand communication strategies in a competitive global market. The program’s blend of academic rigor and practical application ensures that students are industry-ready upon graduation, equipped to innovate and lead in the evolving advertising landscape.

Detailed Course Facts

• EUR 10603 Year (EEA)
• EUR 14727 Year (International)

For 2014 entry:

• UK/EU/Channel Islands: £9,000
• International (non-EU): £12,500

• English

Course Content

To view the course content please visit the course profile on our website.

English Language Requirements

IELTS band : 6.5

To study at this university, you have to speak English. We advice you to

Requirements

Tariff points

The entry requirements for this course are 300 to 320 tariff points, from 3 A-levels or equivalent qualifications. BTEC Extended Diploma: DDM

Relevant subjects

English Literature, Economics, Sociology, History, Business Studies, Communication Studies, English Language, Psychology, Media Studies and Drama/Theatre Studies

GCSEs

This course requires a minimum of 5 GCSEs or equivalent at grades A* to C, including English and Maths.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Bournemouth University.

Funding

For fees and funding information, please visit our website.

Advertising at Bournemouth University is a dynamic and comprehensive program designed to equip students with the essential skills and knowledge needed to excel in the fast-paced world of advertising and marketing communications. The course covers a broad spectrum of topics, including creative strategy, media planning, branding, digital marketing, consumer behaviour, and campaign management, providing students with a well-rounded understanding of the advertising industry. Throughout their studies, students engage in practical projects, collaborating with real clients and developing innovative advertising campaigns that integrate traditional and digital media platforms. The program emphasizes both theoretical understanding and practical application, preparing graduates for diverse roles within the advertising sector such as account executive, media planner, creative director, or digital marketing specialist.

Bournemouth University's advertising degree features a combination of lectures, workshops, industry placements, and collaborative projects to enhance students' practical skills and industry readiness. The university maintains strong links with agencies and industry professionals, offering students opportunities to attend guest lectures, networking events, and internships. These experiences enable students to gain valuable insights into current industry practices and trends, further enhancing their employability upon graduation. The curriculum is regularly updated to reflect the evolving nature of advertising, including the increasing importance of social media, analytics, and emerging digital technologies.

The program is delivered on Bournemouth’s vibrant and creative campus, known for its supportive learning environment and state-of-the-art facilities. Students benefit from access to dedicated advertising labs, media production studios, and digital suites, allowing them to develop their creative work with cutting-edge tools. The course also encourages innovation and entrepreneurship, fostering a mindset geared toward developing original advertising concepts and campaigns. Graduates of the program are well-prepared to pursue careers in advertising agencies, marketing departments, media companies, and freelance consulting. The university’s emphasis on practical skills, industry engagement, and contemporary digital practices ensures that students graduate with a competitive edge in the advertising industry.