The Bachelor of Media (Public Relations and Advertising) at UNSW Sydney is a comprehensive undergraduate degree designed to equip students with the essential skills and knowledge to excel in the dynamic fields of public relations, advertising, and media communication. This program offers a robust curriculum that combines theoretical foundations with practical applications, ensuring graduates are well-prepared for diverse career opportunities in the media industry. Students will explore key areas such as strategic communication, campaign planning, media management, digital media, and brand development, gaining a thorough understanding of how to craft compelling messages and manage relationships with various stakeholders. The program emphasizes the importance of ethical communication practices and encourages innovative thinking to adapt to rapidly changing media landscapes. Through hands-on projects, internships, and industry partnerships, students will develop critical skills in media production, writing, research, and analysis, as well as proficiency in new and emerging media platforms. The UNSW approach fosters a global perspective, preparing students to operate effectively in multicultural environments and across different media channels worldwide. Graduates of this program are equipped to pursue careers in public relations agencies, advertising companies, corporate communication departments, media organizations, and non-profit sectors. They will also possess the entrepreneurial skills necessary to start their own media-related ventures or consulting firms. With access to UNSW's state-of-the-art facilities and expert faculty, students will benefit from a rich academic environment that encourages creativity, strategic thinking, and ethical responsibility. The Bachelor of Media (Public Relations and Advertising) prepares students not only to meet current industry standards but also to lead future innovations in media communication.
The Bachelor of Public Relations and Advertising at UNSW Sydney is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge required to excel in the dynamic fields of communication, media, marketing, and strategic communication. The curriculum blends theoretical foundations with practical applications, ensuring graduates are well-prepared to meet the demands of the modern communication landscape. Throughout the program, students explore core areas such as media theory, communication strategies, brand management, digital marketing, crisis communication, and media production. Emphasizing real-world experience, the program incorporates industry placements, projects with external organizations, and opportunities to develop a professional portfolio. Students learn to craft compelling messages, manage public perceptions, and build effective campaigns across multiple platforms, including social media, print, broadcast, and digital media. The program also focuses on ethical considerations and cultural sensitivities in communication, preparing students to operate responsibly in a globalized environment. With access to state-of-the-art facilities and strong ties to industry stakeholders, students gain practical skills in writing, media production, analytics, and stakeholder engagement. The interdisciplinary nature of the program encourages creativity, critical thinking, and strategic planning, making graduates versatile professionals capable of working in advertising agencies, public relations firms, corporate communication departments, and media organizations. Additionally, the program emphasizes professional development, leadership, and networking opportunities, ensuring students are ready to launch successful careers after graduation. Whether aiming to become a public relations specialist, advertising strategist, media advisor, or communications consultant, students will receive a comprehensive education that combines academic rigor with industry relevance, providing a solid foundation for long-term success in the communication sector.
- 1 year plan: Honours degree or Graduate Diploma or equivalent in a related discipline with equivalent of UNSW credit average (65%)
- or doctorate level or equivalent in a related discipline with equivalent of UNSW credit average (65%) plus one year relevant industry experience. 1.5-year plan: Bachelor degree or equivalent in a related discipline with equivalent of UNSW credit average (65%)
- Or doctorate level or equivalent in any discipline with equivalent of UNSW credit average (65%) plus one year relevant industry experience
- Or Honours level or Graduate Diploma or equivalent in any area with equivalent of UNSW credit average (65%).
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The Bachelor of Arts in Public Relations and Advertising at UNSW Sydney offers various financial options for prospective students to support their studies. Domestic students are eligible for government funding schemes such as the Commonwealth Supported Places (CSP), which significantly reduce tuition fees compared to full fee-paying places. The CSP is available based on certain academic and residency criteria, and students may need to apply through the university's admission process. Additionally, UNSW provides a range of scholarships specifically aimed at students pursuing communication, media, and related disciplines. These scholarships may be merit-based or need-based, covering partial or full tuition costs, and sometimes including supplementary allowances. The university also offers external scholarships and financial aid programs that students can apply for through various channels.
International students enrolling in the program are required to pay full tuition fees set by UNSW, with the current annual fee for undergraduate programs in the Faculty of Arts, Design & Architecture being approximately AUD 42,000 per year, though this fee can vary slightly each year. International students are encouraged to explore various external scholarship opportunities, some of which may be awarded based on academic performance, leadership, or financial need.
Apart from tuition fees, students should consider additional costs such as textbooks, learning materials, and living expenses, which vary depending on individual circumstances and residence choices. UNSW offers financial guidance and resources through its Student Financial Services, including advice on budgeting, financial planning, and accessing external financial aid. Students can also consider part-time work arrangements, with UNSW's location in Sydney providing numerous employment opportunities to help offset living and study costs.
While the university does not provide specific loan schemes directly, arrangements for government loans such as HECS-HELP are applicable to eligible domestic students. These allow students to defer a portion of their tuition fees until they are earning above a certain income threshold. Comprehensive financial planning resources are available on the university's website to assist students in estimating the total cost of their education and planning accordingly. Overall, funding for the Public Relations and Advertising program at UNSW Sydney comprises government support, scholarships, external funding, and personal financial management strategies, enabling students to pursue their degree with financial support tailored to their circumstances.
The Bachelor of Arts in Public Relations and Advertising at UNSW Sydney is a comprehensive undergraduate program designed to prepare students for dynamic careers in the communication industry. This degree offers a multidisciplinary curriculum that combines theoretical knowledge with practical skills in public relations, advertising, marketing, media, and communication strategies. Students will gain a deep understanding of how to develop, implement, and evaluate effective communication campaigns across various platforms and audiences. The program emphasizes the importance of ethical practice, cultural awareness, and digital innovation in the modern media landscape. Students will engage in hands-on projects, internships, and workshops that simulate real-world scenarios, enhancing their ability to create compelling content, manage media relations, and analyze audience feedback. The program's curriculum covers key areas such as strategic communication, media planning, brand management, crisis communication, and social media engagement. Throughout their studies, students are encouraged to develop critical thinking, creativity, and interpersonal skills necessary for successful communication careers. UNSW’s strong industry connections and focus on experiential learning allow students to build professional networks and gain valuable industry insights. Graduates of this program are well-equipped for roles in advertising agencies, public relations firms, corporate communication departments, media organizations, and nonprofit organizations. The program also provides pathways for postgraduate study and specialization. With a focus on innovative communication practices and ethical standards, the Bachelor of Arts in Public Relations and Advertising aims to prepare students for the fast-paced, ever-evolving world of media and communication industries.
Currency
EUR
GBP
KZT
INR
RUB