Business Administration Emphasis in Marketing

The Bachelor of Business Administration with an Emphasis in Marketing at New York College is a comprehensive undergraduate program designed to equip students with the fundamental knowledge and practical skills necessary to excel in the dynamic world of marketing and business management. This program integrates core business principles with specialized marketing strategies, preparing graduates to effectively analyze market trends, develop innovative marketing campaigns, and make strategic decisions that drive organizational success. Students will gain a solid foundation in areas such as accounting, finance, management, and economics, alongside targeted coursework in digital marketing, consumer behavior, advertising, market research, branding, and sales management.

Through a combination of theoretical instruction and real-world applications, students are encouraged to develop critical thinking, analytical skills, and creative problem-solving abilities. The curriculum emphasizes the importance of understanding consumer needs in multiple markets, utilizing modern marketing tools including digital platforms and social media, and creating compelling value propositions. In addition to classroom learning, students have opportunities to participate in internships, case studies, and project-based assignments that foster practical experience and industry connections.

The program aims to prepare graduates for diverse career paths such as marketing manager, brand coordinator, market analyst, advertising executive, and sales director. Emphasis is placed on developing leadership qualities, ethical decision-making, and effective communication skills to enable students to thrive in competitive and evolving business environments. The faculty comprises experienced professionals and scholars dedicated to mentoring students and guiding their professional development.

Graduates of the Business Administration with an Emphasis in Marketing program will be well-positioned to pursue careers in various sectors including retail, technology, healthcare, and global corporations. They will also be prepared for advanced studies in business or marketing fields, should they choose to continue their education. With a focus on innovation, strategic thinking, and global perspectives, this program ensures students are ready to meet the challenges of the modern marketplace and to contribute meaningfully to the growth and success of their organizations.

Detailed Course Facts

Tuition fee Not specified Start date October 2015 Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time

Course Content

Most bachelor's degree programs are designed to require 4 academic years of full-time study.

Further Study Options

At New York College: With the BA in Marketing you are accepted by most MBA and MA or/and MSc programs offered at New York College. Most students choose to combine work with further study by choosing one of our MBA programs, in International Marketing, which is offered at NYC in partnership with the Paris Graduate School of Management.

At Institutions Abroad: The entry qualifications for graduate studies differ from university to university; however the SUNY/Empire State College degree is accepted by most universities in the U.S. and all in the U.K. Popular universities usually require in addition to the degree a GPA higher than 3.0. If you are interested for study abroad opportunities, contact your advisor early on in your studies with us, and through our Student Affairs Department come in contact with our alumni who continued their studies abroad.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

take an IELTS test. More About IELTS

Requirements

The admissions process involves a comprehensive review of your academic background, test scores, application essay, recommendations, and activities both in school and in your community.
All candidates for undergraduate admission must submit the following:

• Application for Admission to Undergraduate Study
• Personal statement/essay
• Two letters of recommendation
• Official high school transcripts
• Official transcripts of all college work, including non-credit course work, if any, and for transfer students.
• International students should consult the International Students section.

English Language Requirement

Students are required to have a good standard of English before starting any program. For students whose native language is not English, NYC requires a minimum of TOEFL score of 197 (computer based test), IELTS 6.0, or a recognized equivalent.

All non-native English speakers who do not possess any of the above-mentioned certificates, will be required to take an English language placement test, which is offered at NYC free of charge.

Students that have attained Cambridge Proficiency or TOEFL score of 197 or higher are exempt from the placement test and may enroll full-time.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than New York College.

The Business Administration Emphasis in Marketing at New York College offers students a comprehensive curriculum designed to equip them with the essential skills and knowledge required to succeed in the dynamic field of marketing. The program emphasizes a practical understanding of marketing principles, consumer behavior, digital marketing strategies, branding, and sales management. Students engage in coursework that covers topics such as marketing research, advertising, social media marketing, and international marketing, preparing graduates for various roles in both the private and public sectors. The program integrates theoretical foundations with real-world applications through case studies, projects, and internships, allowing students to gain hands-on experience and develop critical thinking and problem-solving skills. New York College aims to foster a global perspective in its students, encouraging innovative and ethical marketing practices aligned with contemporary industry standards. The faculty comprises experienced professionals and academics dedicated to mentoring students and promoting lifelong learning. Graduates of the program are well-prepared for careers as marketing managers, brand specialists, digital marketing analysts, sales directors, and entrepreneurs. The program also provides a pathway for further education, enabling students to pursue advanced degrees in business or marketing if desired. Overall, the Business Administration Emphasis in Marketing at New York College is designed to develop strategic thinkers who can adapt to changing market dynamics and contribute effectively to organizations' growth and success.