Business Administration — Electronic Commerce

The Bachelor of Business Administration with a concentration in Electronic Commerce at the University of New Brunswick – Saint John offers students a comprehensive and versatile education designed to prepare them for the dynamic world of online business. This program blends core business principles with specialized knowledge of electronic commerce, equipping graduates with the skills needed to thrive in digital marketplaces. Throughout the program, students will explore essential topics such as digital marketing, e-commerce strategies, online consumer behavior, web development, and cybersecurity, providing a well-rounded understanding of the electronic commerce landscape. The curriculum emphasizes practical applications, enabling students to develop critical thinking, problem-solving, and technical skills through hands-on projects, case studies, and internships.

Students will learn how to design, implement, and manage online business platforms, harness digital technologies to optimize operations, and analyze data to make informed business decisions. The program also covers important aspects of cybersecurity and information assurance, ensuring graduates are prepared to protect digital assets and maintain customer trust in online environments. In addition to technical skills, students will develop strong communication, teamwork, and leadership abilities vital for managing digital teams and engaging with stakeholders effectively.

The program is designed with a focus on innovation, entrepreneurship, and ethics, encouraging students to think creatively about digital opportunities and responsibilities. With access to state-of-the-art facilities and supportive faculty members experienced in business and technology, students will gain both theoretical knowledge and practical experience. Upon graduation, students are prepared for a variety of careers including digital marketing manager, e-commerce analyst, online business owner, and IT consultant. The program also provides a solid foundation for those interested in pursuing graduate studies related to business or information technology. Graduates of this program will be well-equipped to contribute to the evolving digital economy and seize opportunities in the rapidly expanding field of electronic commerce.

The Bachelor of Business Administration in Electronic Commerce at the University of New Brunswick - Saint John is a comprehensive undergraduate program designed to equip students with the knowledge and skills necessary to thrive in the rapidly evolving digital marketplace. This program offers a unique blend of business fundamentals and specialized electronic commerce coursework, preparing graduates for careers in online retail, digital marketing, e-business management, and technology-driven commerce solutions. Throughout the program, students will explore core areas such as marketing principles, accounting, managerial finance, and organizational behavior, providing a strong foundation in business operations. Complementing these are specialized courses in electronic commerce, including digital strategies, e-commerce platforms, online consumer behavior, cybersecurity in digital transactions, and data analytics, which are essential in today's digital economy. The curriculum emphasizes practical skills through case studies, projects, and collaborative work, ensuring students gain real-world experience. Additionally, the program fosters critical thinking, problem-solving, and innovation, preparing students to develop and implement effective e-commerce strategies. Students have opportunities for internships and co-op placements, allowing them to gain valuable industry experience and professional connections. Graduates of this program are well-positioned for employment in a variety of roles such as e-commerce manager, digital marketing specialist, online business analyst, and technology consultant. The program also provides a solid foundation for those wishing to pursue graduate studies in business or information technology fields. With a strong focus on emerging trends and technological advancements, the Bachelor of Business Administration in Electronic Commerce at UNB Saint John prepares students to become leaders and innovators in the digital business landscape.

Program requirements for the Bachelor of Business Administration — Electronic Commerce at the University of New Brunswick Saint John typically include the completion of both general and specialized coursework, fulfilling total credit hour requirements, and meeting specific prerequisite and core course criteria. Students must complete a minimum of 120 credit hours, which generally span over four years of full-time study. The program emphasizes a broad foundation in business principles, including courses in management, marketing, finance, and economics, alongside specialized courses in electronic commerce, digital marketing, information systems, web development, and data analytics.

Prerequisites often include foundational courses in mathematics and English. Students are encouraged to develop strong analytical, communication, and technical skills to succeed. The program may require students to complete a set of core courses in business fundamentals such as Principles of Management, Principles of Marketing, Financial Accounting, and Business Law, before progressing to advanced electives in electronic commerce topics.

In addition, students may participate in experiential learning components such as internships or cooperative education placements to gain practical industry experience. Certain courses in the program also require laboratory work or project-based assessments to develop hands-on skills in digital platforms, programming, and e-commerce strategies.

Graduates are expected to meet the university’s academic integrity standards and maintain a minimum GPA as specified in the program regulations. Successful completion of all required courses with the minimum passing grades in each is necessary to graduate. The program also promotes the development of professional competencies including teamwork, problem-solving, and technological literacy, preparing students for careers in electronic commerce, digital marketing, online business development, and related fields.

The University of New Brunswick - Saint John offers various financial assistance options for students enrolled in their Business Administration — Electronic Commerce program. Funding opportunities include government-sponsored student loans, such as the Canada Student Loans Program (CSLP), which provides eligible students with long-term, low-interest loans to help cover tuition fees and living expenses. Additionally, the provincial government of New Brunswick offers provincial student aid programs, including grants and bursaries aimed at supporting residents pursuing post-secondary education. The university also provides its own financial aid options, including merit-based scholarships awarded based on academic achievement, leadership qualities, or other criteria. Entrance scholarships are available to new students entering the program, with renewal options for students maintaining a specified academic standing. Furthermore, the university's financial aid office assists students in identifying and applying for private or external scholarships, sponsorships, and bursaries offered by community organizations, businesses, and foundations. Students are encouraged to complete the Free Application for Federal Student Aid (FAFSA) and provincial aid applications early to maximize their funding options. Work-study programs are also available, allowing students to earn income while gaining relevant work experience related to their field of study. Additionally, some students may explore part-time employment opportunities on or near campus to supplement their financial resources. The university’s financial services team provides personalized counseling to help students develop financial plans, understand repayment obligations, and manage their academic expenses effectively. It is important for students to stay informed about application deadlines and eligibility requirements to access the full range of available financial aid. Overall, the University of New Brunswick - Saint John offers comprehensive financial support tailored to help students successfully complete their Business Administration — Electronic Commerce studies without undue financial burden, fostering academic success and career readiness.

The Bachelor of Business Administration with a specialization in Electronic Commerce at the University of New Brunswick – Saint John is designed to prepare students for the rapidly evolving digital marketplace. This program combines core business principles with specialized courses in electronic commerce, digital marketing, e-commerce technologies, and online business strategies. Students gain a comprehensive understanding of how digital platforms, internet technologies, and online marketing strategies are transforming traditional business models. The curriculum typically includes courses in management, marketing, finance, and information systems, with an emphasis on the digital environment. Throughout the program, students develop skills in web development, digital analytics, cybersecurity, and e-commerce platform management. Practical experience is often integrated through internships, project work, and case studies, enabling students to apply theoretical knowledge to real-world scenarios. The program aims to equip graduates with the technological proficiency, strategic thinking, and entrepreneurial skills necessary to succeed in various roles within electronic commerce, such as digital marketing managers, e-commerce analysts, online business consultants, and IT project managers. Additionally, students are encouraged to develop critical thinking, problem-solving, and communication skills essential for leadership roles in the digital economy. The program typically spans four years for a Bachelor’s degree, with flexibility for coursework and experiential learning. It prepares graduates for further academic pursuits, such as graduate studies in business or technology fields, or immediate entry into the workforce in electronic commerce and digital business sectors. The University of New Brunswick – Saint John supports this program through dedicated faculty with expertise in digital commerce and business technology, state-of-the-art facilities, and partnerships with local businesses and online companies to provide students with immersive learning opportunities. Graduates of the program are well-positioned to contribute to the digital transformation of organizations across various industries and to seize entrepreneurial opportunities in the e-commerce space.