Business Administration

Degree Programme: Bachelor of Business Administration (BBA)

The Bachelor of Business Administration at City University College of Science and Technology is a comprehensive and dynamic undergraduate program designed to equip students with essential knowledge and practical skills required for success in the diverse field of business. This program offers a well-rounded curriculum that integrates fundamental theories of management, finance, marketing, human resources, and entrepreneurship, ensuring graduates are prepared to meet the challenges of the modern business environment.

Throughout the course of study, students engage in a variety of coursework such as business law, organizational behavior, economic principles, international business, strategic management, and information systems. The program emphasizes the development of critical thinking, problem-solving, leadership, and effective communication skills, which are vital for effective decision-making and strategic planning in various organizational contexts. Additionally, students have opportunities to participate in internships, case studies, and collaborative projects that provide hands-on experience and foster real-world understanding.

The Bachelor of Business Administration program at City University College of Science and Technology is designed to be flexible and accessible, catering to the needs of students aiming for careers in the private, public, or non-profit sectors. The curriculum is regularly updated to reflect the latest trends and developments in the global business landscape, including digital transformation, sustainability, and innovation.

Graduates of this program are well-prepared to pursue a variety of career paths, including management roles, marketing, finance, consulting, and entrepreneurial ventures. They may also choose to further their education through postgraduate studies or professional certifications. By fostering a strong foundation in core business concepts and encouraging strategic thinking, this program aims to develop versatile professionals capable of adapting to a rapidly changing global economy and making meaningful contributions to their organizations and communities.

The Bachelor of Business Administration program at City University College of Science and Technology provides students with a comprehensive education in the fundamental principles and practices of business management. The curriculum is designed to develop essential skills in leadership, strategic thinking, and problem-solving, preparing graduates for a wide range of career opportunities in the dynamic world of business. Throughout the program, students explore core areas such as accounting, finance, marketing, human resource management, operations, and entrepreneurship, gaining a well-rounded understanding of how businesses operate in diverse environments.

The program emphasizes both theoretical knowledge and practical application, incorporating case studies, group projects, and real-world internships to bridge the gap between classroom learning and industry requirements. Students are encouraged to develop critical analytical skills and ethical decision-making capabilities, which are vital for effective management and sustainable business practices. Specializations or electives may include digital marketing, international business, and project management, allowing students to tailor their education according to their career interests.

Furthermore, the program fosters the development of soft skills such as communication, teamwork, and leadership, which are essential for success in managerial roles. The faculty comprises experienced professionals and academics who provide mentorship and industry insights, ensuring that students are well-prepared for the global business environment. State-of-the-art facilities, modern classrooms, and access to online learning resources augment the educational experience.

Graduates of the Bachelor of Business Administration program are equipped to pursue careers in various sectors including banking, consulting, marketing, human resources, and entrepreneurship. They may also choose to continue their studies through postgraduate programs to further enhance their expertise. The program aims to cultivate innovative thinkers and proactive leaders capable of contributing effectively to the growth and development of organizations locally and internationally.

• BBA from City University College of Science and Technology (CUST) or other Bachelor Degrees recognized by the Ministry of Higher Education, Malaysia with at least CGPA 2.00
• An appropriate professional qualification and a minimum of 1 year working experience
• Any other qualification approved by the CUST Senate as equivalent to the level of Bachelor Degree with CGPA 2.00
• A good command in English Language, both written and spoken (local placement test will be provided)

Financing studies for the Bachelor of Business Administration program at City University College of Science and Technology are designed to provide students with a comprehensive understanding of financial management, funding options, budgeting, and the economic aspects of business operations. The program offers various financial aid options to support students throughout their academic journey. These options include scholarships based on academic merit, need-based grants, and external funding sources. The college collaborates with local and international financial institutions to facilitate student loans and financing plans, making higher education more accessible. Additionally, students are encouraged to explore internship opportunities and part-time work to supplement their income during studies. The curriculum itself emphasizes practical financial skills, including financial analysis, investment management, and entrepreneurial finance, to prepare students for real-world financial decision-making. Tuition fees are structured to accommodate undergraduate students, with payment plans available to ease the financial burden. The college also provides guidance counseling to help students understand and choose the most suitable financing options based on their individual circumstances. Overall, City University College of Science and Technology aims to ensure that financial considerations do not hinder students from pursuing their educational goals, offering a range of support mechanisms to make studying affordable and manageable.

• Evening and weekend classes; suitable for working managers/executives
• 42 credits: 100% research component of 30000 words