Business - Communications and Public Relations

This program enables emerging public relations practitioners to know how to engage, communicate and sway crowds. Students will discover how to efficiently combine communications systems and current technologies to increase the impact of messages and to behave ethically and sensitively to the needs and demands of the target audience. This is the only degree of its own kind; offering 520 hrs of work placement throughout the capstone unit IND301A Business Consulting Project. Graduate with valuable work experience - and a serious competitive advantage.

The Business - Communications and Public Relations program at APM College of Business and Communication provides students with comprehensive knowledge and practical skills necessary to excel in the dynamic fields of communication, media, and public relations. This program is designed to equip learners with a deep understanding of how effective communication strategies can influence public opinion, enhance corporate reputation, and foster strong stakeholder relationships. Throughout the course, students explore key concepts such as media relations, corporate communications, strategic public relations, branding, crisis management, and digital communication.

The curriculum combines theoretical foundations with real-world applications, enabling students to develop both their interpersonal and technical skills. Students will engage in practical projects including creating press releases, managing social media campaigns, conducting media analysis, and planning public relations strategies. Emphasis is placed on ethical communication practices, cultural sensitivity, and innovative thinking to prepare students for the diverse challenges of the communication landscape.

Students also learn about the role of digital media and emerging technologies in shaping communication strategies for businesses and organizations. The program provides insights into how to craft compelling messages tailored to different audiences, manage communication during organizational crises, and measure the effectiveness of communication campaigns. Through internships and industry collaborations, students gain valuable hands-on experience and build professional networks within the field.

Graduates of the program will be well-prepared for careers in public relations, corporate communication, media management, marketing, and related fields. The program emphasizes critical thinking, creativity, and ethical responsibility, ensuring students are ready to meet the demands of a fast-paced and ever-evolving industry. Whether aiming to work in PR agencies, corporate communication departments, or media outlets, students will leave with the knowledge and skills necessary to succeed in today's competitive communication environment.

• Year 12 or equivalent
• Or Diploma
• Or Some Other completed Base Certificate
• Special entry Could be Employed for when students have demonstrated the ability to undertake study at this level through work experience, or Additional formal, informal or non-formal Analysis Tried or completed

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The financing studies for the Business - Communications and Public Relations program at APM College of Business and Communication are designed to provide students with comprehensive options to support their educational expenses. The college offers a variety of funding opportunities, including scholarships, grants, and financial aid packages, aimed at assisting students from diverse backgrounds. Scholarships are awarded based on academic achievement, talent, or need, and they significantly reduce the cost of tuition for eligible students. Grants are available for students demonstrating financial hardship, and application processes typically require submission of financial documentation and essays outlining motivation and goals.

In addition to scholarships and grants, APM College partners with government agencies and private institutions to facilitate student loans and flexible payment plans. These programs allow students to spread the cost of tuition over manageable periods, often with low-interest rates or deferred payment options. The college also provides guidance and support through its student services department to help applicants navigate the application processes for these financial aid options.

International students particularly benefit from customized financial planning advice as part of their enrollment process, ensuring they understand all available funding mechanisms and requirements. The college encourages early application for financial support to maximize chances of securing funding and to avoid delays in enrollment. Moreover, students are advised to seek external funding sources such as national educational grants, employer sponsorships, and third-party scholarships relevant to their field of study.

Overall, the financing studies at APM College of Business and Communication aim to make education accessible and affordable, helping students focus on their academic and professional development without undue financial burden. The college continuously explores new funding opportunities and collaborates with industry partners to enhance financial aid offerings, ensuring students receive robust support throughout their studies.

The Business - Communications and Public Relations program at APM College of Business and Communication is designed to prepare students for dynamic careers in the fields of business communication, media relations, corporate communications, and public relations. This program provides students with a comprehensive understanding of the fundamental theories, principles, and practices that underpin effective communication strategies in a business context. Throughout the course, students develop critical skills in writing, speaking, and strategic thinking, enabling them to craft compelling messages and manage public perceptions. The curriculum generally covers topics such as media relations, crisis communication, stakeholder engagement, branding, advertising, and digital communication channels, including social media and online platforms. Practical skills are emphasized through projects, internships, and real-world case studies, allowing students to apply theoretical knowledge in practical scenarios. The program aims to foster innovative thinking, ethical considerations, and cultural awareness to prepare graduates for the diverse and evolving landscape of business communications. It also emphasizes teamwork, leadership, and professional ethics to ensure students are well-equipped for various roles within organizations or consultancy agencies. As part of their training, students may participate in workshops, guest lectures from industry professionals, and networking events, which help bridge the gap between academic learning and industry requirements. The program is suitable for individuals who are interested in pursuing careers in corporate communication, public relations agencies, media organizations, or entrepreneurship. The degree often prepares graduates for roles such as communication officers, public relations specialists, media managers, corporate communication coordinators, and brand managers. Overall, the Business - Communications and Public Relations program at APM College of Business and Communication aims to produce competent, innovative, and ethically responsible communication professionals capable of making a significant impact in the global business environment.