Business - Communications and Public Relations

This program enables emerging public relations practitioners to know how to engage, communicate and sway crowds. Students will discover how to efficiently combine communications systems and current technologies to increase the impact of messages and to behave ethically and sensitively to the needs and demands of the target audience. This is the only degree of its own kind; offering 520 hrs of work placement throughout the capstone unit IND301A Business Consulting Project. Graduate with valuable work experience - and a serious competitive advantage.

The Bachelor of Business in Communications and Public Relations at APM College of Business and Communication is a comprehensive program designed to equip students with the essential skills and knowledge necessary to succeed in the dynamic fields of corporate communication, media relations, and public engagement. This program offers a blend of theoretical frameworks and practical applications, enabling students to understand the strategic role of communication within organizations and develop effective public relations campaigns. Throughout the course, students will explore various facets of communication including interpersonal skills, media writing, digital communication strategies, crisis management, and stakeholder engagement. The curriculum emphasizes the importance of ethical practices and cultural sensitivity in global communication environments, preparing graduates to operate effectively across diverse industries and communities. In addition to core subjects, students will have opportunities for hands-on experience through internships, real-world projects, and industry placements, fostering practical skills and professional networks. The program also covers emerging trends in social media and digital marketing, ensuring students stay current with technological advancements shaping the communication landscape. Graduates of this program will be well-equipped to pursue careers in corporate communication departments, public relations agencies, media organizations, non-profit organizations, and government agencies. They will possess the ability to craft compelling messages, manage public perceptions, and build strong relationships with various audiences. The program is tailored to foster critical thinking, creativity, and ethical decision-making, essential qualities for effective communication strategists and public relations professionals. By completing this program, students will gain the confidence and competence to become influential communicators committed to promoting transparency, engagement, and positive organizational reputation.

• Year 12 or equivalent
• Or Diploma
• Or Some Other completed Base Certificate
• Special entry Could be Employed for when students have demonstrated the ability to undertake study at this level through work experience, or Additional formal, informal or non-formal Analysis Tried or completed

The Financing studies of the Business - Communications and Public Relations program at APM College of Business and Communication provide students with comprehensive information on various funding options and financial management strategies applicable to their education and future careers. The program emphasizes the importance of understanding the costs associated with higher education, including tuition fees, textbooks, additional learning resources, and personal expenses. Students are introduced to a range of financing methods, including scholarships, grants, student loans, payment plans, and external funding sources such as sponsorships or industry bursaries.

APM College often collaborates with financial institutions and industry partners to offer financial aid programs tailored to student needs, helping to reduce the economic barriers to higher education. The college encourages prospective and current students to explore government-funded student assistance programs, which may include income-driven repayment plans and interest subsidies. Additionally, the program educates students about budgeting, financial planning, and cost-saving measures to manage their expenses effectively throughout their studies.

Students are also guided on how to prepare financial documentation required for loan applications or scholarship submissions and on understanding the terms and conditions associated with financial aid agreements. The program stresses the importance of early financial planning to avoid debt pitfalls and to ensure a smooth academic journey. Moreover, graduates are equipped with skills to secure funding for internships, projects, or entrepreneurial ventures related to Communications and Public Relations fields.

The college offers the necessary support services, including financial counseling and workshops, to empower students in making informed financial decisions. Overall, the financing component of the Business - Communications and Public Relations program aims to provide students with a clear understanding of how to finance their education responsibly, enabling them to focus on their studies and future careers without undue financial stress.

The Bachelor of Business in Communications and Public Relations at APM College of Business and Communication is designed to equip students with the essential skills and knowledge needed to excel in the dynamic fields of communication, media, and public relations. This undergraduate programme focuses on developing competencies in strategic communication, media relations, corporate communication, branding, digital media, and crisis management. Students gain an understanding of the fundamental theories and practices that underpin effective communication in various organizational settings, preparing them for roles in public relations firms, corporate communication departments, government agencies, and non-profit organizations.

The curriculum incorporates a blend of theoretical coursework and practical training, including project work, internships, and industry placements, ensuring students are job-ready upon graduation. Modules typically cover topics such as communication principles, media writing, social media management, marketing communication, audience analysis, and ethical issues in public relations. Additionally, the programme emphasizes the importance of cultural awareness and adaptability in a globalized media landscape, encouraging students to develop intercultural communication skills suitable for diverse environments.

Students benefit from the college's experienced faculty with backgrounds in journalism, corporate communication, advertising, and media management. The learning environment is designed to foster critical thinking, creativity, and strategic planning capabilities. State-of-the-art facilities, including multimedia labs and digital studios, support hands-on learning and content creation.

Graduates of the programme are well-equipped to pursue careers as public relations officers, communication consultants, media coordinators, event managers, and corporate communications specialists. They are prepared to handle strategic messaging, manage stakeholder relationships, and utilize various digital platforms effectively. The college’s strong ties with industry partners provide networking opportunities, internships, and employment prospects, helping students transition smoothly into the workforce.

Overall, APM College’s Business - Communications and Public Relations degree offers a comprehensive education that combines academic rigor with practical application, aiming to produce versatile communication professionals capable of meeting the demands of rapidly evolving media and communication environments in Australia and beyond.