Business - Event Management

This class offers broad understanding of their theories, concepts and principles for a selection of managerial abilities and areas including accounting, human resources management, economics, business administration and promotion to successfully organize event operations. Candidates will have a robust understanding of business drivers and problems using completed an industry involvement subject and an industry relevant project.

The Business - Event Management program at Martin Higher Education is designed to equip students with comprehensive knowledge and practical skills necessary to excel in the dynamic and competitive field of event planning and management. Throughout this program, students will explore a wide range of topics including event planning, organizational management, marketing strategies, financial planning, and logistics coordination. The curriculum emphasizes both theoretical understanding and hands-on experience, preparing graduates to coordinate a variety of events such as corporate conferences, concerts, festivals, exhibitions, and private celebrations. Students will learn how to develop event concepts, create detailed project plans, budget effectively, negotiate with vendors, and oversee all aspects of event execution to ensure successful outcomes. The program also covers crucial areas like risk management, legal considerations, sustainability practices, and the use of modern technology in event management. In addition, students will gain skills in customer service, communication, and leadership, enabling them to manage diverse teams and work effectively with clients and stakeholders. The coursework includes case studies, group projects, internships, and industry placements, providing real-world experience that enhances employment prospects upon graduation. Graduates of the Business - Event Management program will be prepared to pursue careers as event coordinators, project managers, venue managers, marketing specialists, or start their own event planning businesses. The program aims to foster creativity, strategic thinking, and operational excellence, making it ideal for individuals passionate about creating memorable experiences and driving successful event projects in various sectors.

• Applicants must meet at least one of the following criteria: conclusion of an Australian Senior Secondary Certificate of Education, or its equivalent, in an proper degree
• and become 18 years of age or over
• OR mature age entrance (aged 21 or more ) with relevant work experience
• OR successful completion of a suitable degree.

The financing of the Business - Event Management program at Martin Higher Education is primarily structured through a combination of government funding, student tuition fees, and potential scholarship opportunities. The program is designed to be accessible to a broad range of students, with tuition fees set at a competitive rate compared to other similar programs within the region. Students are encouraged to explore various financial aid options, including government grants and private scholarships, which can significantly offset the costs of study. Additionally, Martin Higher Education offers specific bursaries for outstanding applicants and those in financial need, aiming to promote inclusivity and academic excellence.

The university also provides flexible payment schemes to facilitate students’ financial planning, including installment plans that allow students to pay tuition fees over the course of the academic year rather than as a lump sum. This approach helps to reduce financial burden and makes higher education more accessible. Furthermore, students admitted to the program are encouraged to apply for external funding sources, such as scholarships provided by business associations and industry partners, which are sometimes available for students pursuing careers in event management and related fields.

The university actively supports students in navigating the financial aspects of their education by providing information sessions, counseling, and assistance with applications for financial aid. The program’s financing structure aims to ensure that financial constraints do not hinder motivated and talented students from pursuing their studies in event management, thereby contributing to a skilled workforce in the business and event planning sectors. Overall, the program’s financing options are designed to support students throughout their academic journey, fostering a manageable and sustainable approach to higher education investment.

The Business - Event Management program offered by Martin Higher Education is designed to equip students with comprehensive knowledge and practical skills necessary for a successful career in the dynamic field of event planning and management. This program emphasizes a combination of theoretical understanding and hands-on experience, ensuring graduates are well-prepared to handle various aspects of organizing corporate, entertainment, cultural, and social events. Students will explore core business principles such as marketing, finance, and strategic planning, tailored specifically to the event industry. The curriculum covers areas including event planning and coordination, logistics management, risk assessment and mitigation, customer relationship management, and the use of innovative technology in event production. Furthermore, the program offers modules on sustainable event management practices, legal considerations, and the importance of effective communication and leadership in managing diverse teams. Practical training is integrated through internships, industry projects, and possibly collaborations with event companies, allowing students to apply their skills in real-world settings. Graduates of this program can pursue careers as event managers, coordinators, exhibition organizers, or hospitality managers, working in a variety of sectors such as tourism, entertainment, corporate services, and cultural institutions. The program is designed to meet industry standards and includes input from experienced professionals to ensure relevance and alignment with current trends. Additionally, students may benefit from networking opportunities, student organizations, and access to industry events that facilitate professional growth. Overall, the Business - Event Management program aims to develop skilled professionals who can create memorable, effective events that meet client needs and contribute positively to the host organization’s objectives.