Business - Event Management

This class offers broad understanding of their theories, concepts and principles for a selection of managerial abilities and areas including accounting, human resources management, economics, business administration and promotion to successfully organize event operations. Candidates will have a robust understanding of business drivers and problems using completed an industry involvement subject and an industry relevant project.

The Business - Event Management program at Martin Higher Education offers a comprehensive education designed to prepare students for the dynamic and competitive field of event planning and management. Throughout the program, students will gain in-depth knowledge of the core principles of business, combined with specialized training in organizing, coordinating, and executing a wide variety of events, including corporate conferences, exhibitions, festivals, weddings, and promotional activities. The curriculum is structured to provide both theoretical foundations and practical skills, enabling graduates to successfully manage the logistical, financial, and marketing aspects of event management.

Students will explore key topics such as strategic planning, project management, marketing communications, budget development, supplier negotiations, and risk management. The program emphasizes the development of soft skills such as leadership, communication, teamwork, and problem-solving, which are essential for effective event management. Additionally, students will have opportunities to engage in real-world projects, internships, and industry collaborations to gain practical experience and build professional networks within the events sector.

Technology plays a vital role in contemporary event management, and the program incorporates training on event management software, digital marketing tools, and emerging technological trends influencing the industry. Courses also cover sustainability practices, ethical considerations, and legal issues relevant to the organization of events.

Graduates of the Business - Event Management program will be well-equipped for careers in event planning agencies, corporate event departments, non-profit organizations, hospitality, and entertainment industries. The program aims to produce versatile professionals capable of handling all phases of event creation and delivery, from initial concept to post-event evaluation. With a strong focus on both business acumen and creative problem-solving, students will be prepared to meet the challenges of the evolving event management landscape and to contribute effectively to their organizations' success.

• Applicants must meet at least one of the following criteria: conclusion of an Australian Senior Secondary Certificate of Education, or its equivalent, in an proper degree
• and become 18 years of age or over
• OR mature age entrance (aged 21 or more ) with relevant work experience
• OR successful completion of a suitable degree.

The financing of the Business - Event Management program at Martin Higher Education is structured through a combination of sources designed to accommodate both domestic and international students. Tuition fees are the primary source of funding for the program, with costs set annually by the university administration. Scholarship opportunities are available to outstanding students, including merit-based scholarships that can significantly reduce financial burdens. These scholarships are awarded based on academic performance and extracurricular achievements and are renewable annually subject to maintaining specific academic criteria. Additionally, Martin Higher Education offers various grant programs aimed at supporting students from low-income backgrounds, facilitating access to higher education in the field of event management.

Students may also benefit from government-funded student loan programs, which provide financial assistance that can be repaid after graduation under favorable terms. The university collaborates with financial institutions to provide options for installment payments, making it easier for students to afford their studies without undue financial strain. Part-time work opportunities are available on campus and within the local community, enabling students to earn income while gaining relevant experience, thus supplementing their finances. Furthermore, some students may receive sponsorship from industry partners or participate in internships that offer stipends or allowances, contributing to their overall funding package.

Martin Higher Education also encourages applications for international scholarships, which are especially pertinent for international students enrolling in the program, covering a portion of tuition fees or living expenses. The university’s financial aid office provides guidance and support to prospective and current students seeking information about eligible funding options. Overall, the financing system for the Business - Event Management program is designed to be flexible and comprehensive, ensuring that students have access to the necessary resources to complete their studies successfully.

The Business - Event Management program at Martin Higher Education is designed to equip students with comprehensive knowledge and practical skills necessary to succeed in the dynamic and fast-paced world of event planning and management. This program covers a broad spectrum of topics including strategic planning, marketing, logistics, budgeting, and risk management, all tailored specifically for the events industry. Students are introduced to the fundamentals of organizing various types of events such as conferences, corporate meetings, festivals, exhibitions, and social events. The curriculum emphasizes the development of leadership and communication skills, which are essential for liaising with clients, suppliers, and teams.

Throughout the course, students engage in hands-on projects and internships that provide real-world experience, enabling them to apply theoretical concepts in practical settings. The program also explores contemporary trends such as digital marketing for events, sustainability practices, and the use of technology in event management. Additionally, students learn about legal regulations, health and safety standards, and ethical considerations relevant to the industry.

The faculty consists of experienced professionals with extensive backgrounds in event planning, marketing, and hospitality management. Martin Higher Education's strong industry connections offer students opportunities for networking, mentorship, and employment after graduation. The program prepares graduates for diverse roles including event coordinator, venue manager, marketing specialist, and project manager in both public and private sectors.

The program duration is typically three years for a full-time bachelor’s degree, offering a well-rounded education that combines theoretical knowledge with practical skills. Graduates of this program are well-positioned to pursue careers both locally and internationally, thanks to the global nature of the events industry. The university provides modern facilities including dedicated event spaces, dedicated software for project management, and access to industry resources, ensuring students receive a state-of-the-art education. Overall, the Business - Event Management program at Martin Higher Education aims to develop innovative, highly competent professionals who can create memorable and successful events, contributing positively to the economy and society.