Business - Marketing

Degree Name: Bachelor of Business (Marketing)
Duration: 3 years (full-time)
Campus: Sunshine Coast
Study Mode: Full-time, Part-time options available
Intake: February, July

The Bachelor of Business (Marketing) at the University of the Sunshine Coast offers students an engaging and comprehensive education in the dynamic field of marketing. This program is designed to equip students with the essential knowledge, practical skills, and strategic mindset required to succeed in the competitive global marketplace. Throughout the course, students will explore various aspects of marketing, including consumer behavior, market research, digital marketing, branding, advertising, and strategic planning. The curriculum integrates theoretical foundations with real-world applications, ensuring graduates are well-prepared to address current industry challenges and innovations.

Students will learn how to analyze market trends, develop effective marketing strategies, and utilize digital tools and platforms to reach target audiences effectively. The program emphasizes experiential learning through industry projects, internships, and collaborative assignments, providing valuable opportunities to gain hands-on experience. With a focus on ethical marketing practices, sustainability, and cultural awareness, the course aims to produce well-rounded professionals capable of adapting to diverse markets and changing technological landscapes.

The faculty comprises experienced academics and industry practitioners who bring the latest insights and practices into the classroom. The program also offers flexible study options, enabling students to balance their studies with other commitments. Graduates of the Bachelor of Business (Marketing) are highly employable and can pursue diverse career paths in areas such as brand management, advertising agencies, digital marketing, market research, sales, and product development. The program prepares students for further study or professional development in advanced marketing or business disciplines.

Whether you aspire to work in a multinational corporation, start your own business, or contribute to innovative marketing solutions, this degree provides the foundation needed for a successful career in the ever-evolving world of marketing. With access to USC’s state-of-the-art facilities, industry connections, and supportive learning environment, students are positioned to excel in their professional journeys and make meaningful impacts in their chosen fields.

The Bachelor of Business (Marketing) at the University of the Sunshine Coast offers students a comprehensive educational experience designed to prepare them for successful careers in the dynamic field of marketing. This program combines foundational business principles with specialized marketing knowledge, equipping students with the skills necessary to develop effective marketing strategies, analyze market trends, and understand consumer behavior. Throughout the course, students engage in a variety of learning activities, including case studies, practical projects, and industry placements, fostering both theoretical understanding and real-world experience. The curriculum covers core areas such as digital marketing, branding, advertising, market research, and sales management, ensuring graduates are proficient in both traditional and modern marketing techniques. Emphasis is placed on ethical considerations, sustainability, and innovative approaches, reflecting current industry standards and societal expectations. Students will also have opportunities to develop their communication, leadership, and analytical skills, which are essential for success in competitive marketing environments. The program is designed to be flexible, accommodating students with diverse backgrounds and career aspirations, and includes pathways for further study or specialization. By completing this degree, graduates will be well-equipped to pursue careers in marketing roles across various industries, including retail, advertising, media, and consultancy firms. Additionally, the program prepares students for ongoing professional development, with a strong foundation for future postgraduate studies. The University of the Sunshine Coast is committed to delivering a high-quality education that combines academic excellence with practical application, ensuring graduates are ready to contribute meaningfully to the global business landscape.

Program requirements for the Bachelor of Business with a specialization in Marketing at the University of the Sunshine Coast include completing a total of 24 units to graduate. Students must undertake core business units that cover foundational topics such as business strategy, economics, accounting, and management. In addition to the core units, students are required to complete specialized marketing units that focus on consumer behavior, digital marketing, brand management, market research, and marketing communications. Practical experience components are integrated through industry projects and internships to provide real-world exposure and skills application. Students must also meet any prerequisite requirements for advanced units, which typically include introductory courses in business and marketing disciplines. An academic advisor must approve the selection of elective units to ensure they align with the student's career goals and program structure. Throughout the program, students are encouraged to develop critical thinking, analytical, and ethical decision-making skills pertinent to contemporary marketing practices. The program also emphasizes global marketing trends and digital transformation, preparing graduates for diverse roles in marketing across various sectors. To graduate, students are required to maintain satisfactory academic progress and meet any ongoing assessments, including examinations, presentations, and projects. Additionally, students should participate in professional development activities such as workshops, seminars, and networking events organized by the university. Overall, the program is designed to equip students with both theoretical knowledge and practical expertise in marketing, enabling them to pursue careers in advertising, market research, digital marketing, brand management, and related fields.

The University of the Sunshine Coast offers a Bachelor of Business with a specialization in Marketing, designed to prepare students for a career in the dynamic field of marketing within the broader business environment. The program provides comprehensive coverage of key topics including consumer behavior, marketing strategy, digital marketing, advertising, branding, and market research. Regarding financing studies, students have access to various funding options to support their educational pursuits. The university participates in government loan schemes such as the Higher Education Loan Program (HELP), which allows eligible students to defer part of their study costs until after graduation. International students may need to explore alternative financing options, including private scholarships, educational loans, or sponsorships, as government assistance is primarily available to domestic students. The university also offers a range of scholarships based on academic merit, financial need, and other criteria, which can significantly reduce the financial burden for qualifying students. Additionally, students are encouraged to seek external funding sources such as private scholarships, grants, and sponsor programs offered by corporations or community organizations. The university's flexible study options, including on-campus and online courses, allow students to balance work and study commitments, thereby facilitating part-time work which can contribute to funding their education. Student services include financial counseling and advice, helping students plan for their educational expenses and explore payment plans to manage tuition fees effectively. Tuition fees vary depending on the enrollment status, course load, and specific program requirements. International students are generally required to pay higher tuition fees, which can be paid upfront or through various payment plans available through the university. The university also encourages students to apply early for scholarships and financial aid opportunities to maximize their chances of receiving funding support. Overall, the University of the Sunshine Coast provides a range of financing options and support services to assist students in funding their Business - Marketing degree and pursuing their career ambitions in marketing and related fields.

The Bachelor of Business (Marketing) at the University of the Sunshine Coast is a comprehensive undergraduate program designed to provide students with a solid foundation in business principles, with a specialized focus on marketing strategies, consumer behavior, digital marketing, branding, market research, and sales management. This program aims to equip students with the skills necessary to develop, implement, and evaluate marketing campaigns in a variety of industries and organizational contexts. Throughout the course, students engage in both theoretical and practical learning experiences, including case studies, group projects, and industry placements, which facilitate real-world application of marketing concepts. The curriculum emphasizes critical thinking, problem-solving, communication, and analytical skills, preparing graduates to adapt to the rapidly changing marketing environment driven by technological advancements and global trends. The program also covers topics such as ethical marketing practices, sustainability, and the use of data analytics to drive business decisions. Students have access to state-of-the-art facilities, digital labs, and industry networks that provide hands-on learning opportunities. The degree offers pathways for further study, including honours programs or postgraduate qualifications, as well as strong employment prospects in marketing agencies, corporate marketing departments, retail, and other sectors. The University of the Sunshine Coast is committed to delivering industry-relevant education, ensuring that graduates are well-prepared to meet the demands of the competitive marketing landscape both domestically and internationally.