Business - Tourism

Program Title: Bachelor of Business in Tourism

Program Description: The Bachelor of Business in Tourism at Martin Higher Education provides students with a comprehensive education focused on the dynamic and expanding field of tourism and hospitality management. This program is designed to equip students with the essential theoretical knowledge and practical skills needed to excel in the global tourism industry. Throughout the course, students will explore various aspects of tourism operations, destination management, marketing strategies, sustainable tourism practices, and customer service excellence. The curriculum combines core business principles with specialized tourism modules, preparing graduates to meet the challenges of a competitive market and to innovate within the sector. Students will have opportunities for internships and industry projects, fostering real-world experience and professional networking. Emphasis is placed on developing leadership qualities, intercultural communication skills, and strategic thinking. By the end of the program, graduates will be capable of pursuing careers in travel agencies, hospitality firms, event management companies, tourism boards, and related sectors. The program aims to produce highly employable graduates who can contribute to the development of sustainable tourism practices that benefit local communities and promote environmental responsibility. With flexible study options and dedicated support from faculty with extensive industry experience, students are prepared for a successful career in the vibrant and diverse field of tourism management.

The Business - Tourism programme at Martin Higher Education provides students with a comprehensive understanding of the dynamic and multifaceted tourism industry within a solid business context. This programme is designed to equip students with the essential knowledge, practical skills, and professional competencies necessary to succeed in various roles within the tourism sector. Throughout the course, students explore core topics such as tourism marketing, destination management, hospitality operations, sustainable tourism development, event management, and travel planning, enabling them to understand the critical factors that drive the success of tourism businesses and destinations.

The curriculum integrates theoretical foundations with practical applications, offering students opportunities to engage in real-world projects, case studies, and internships with industry partners. This approach ensures that graduates are well-prepared for the challenges and opportunities they will encounter in the tourism industry. Emphasis is placed on developing strong communication, organizational, and customer service skills, as well as the ability to analyze market trends and develop innovative solutions tailored to diverse tourism markets.

Students will also gain an understanding of the economic, cultural, and environmental impacts of tourism, fostering a commitment to sustainable and responsible tourism practices. The programme aims to develop both managerial and entrepreneurial capabilities, encouraging students to consider careers in tourism management, event planning, travel consultancy, hotel administration, or starting their own tourism-related business.

With a focus on international perspectives and cross-cultural communication, the programme prepares students for careers in global tourism markets. Graduates will be equipped with the knowledge and skills needed to adapt to rapid industry changes, utilize modern technological tools, and engage in effective teamwork and leadership roles.

Throughout their studies, students will benefit from experienced faculty, modern facilities, and industry collaborations, creating an enriching academic environment that bridges theory and practice. Upon completion of the programme, graduates will be ready to contribute competently to the growth and sustainability of the tourism industry, making meaningful contributions to the economic and cultural development of local and global communities.

• Applicants must meet a minumum of one of these criteria: completion of an Australian Senior Secondary Certificate of Education, or its equivalent, at an suitable degree
• AND be 18 years old or over
• OR mature age entrance (aged 21 or more ) with relevant work experience
• OR successful completion of a suitable diploma.

Tuition fees for the Business - Tourism program at Martin Higher Education vary depending on the level of study and the student's residency status. For domestic students, the program's tuition is structured to be affordable, with annual fees set at approximately 5,000 euros for undergraduate studies. International students can expect higher tuition fees, generally around 10,000 euros per academic year, reflecting the additional administrative and infrastructure costs involved in international education.

In addition to tuition, students should consider additional expenses such as registration fees, which are typically around 100 euros per semester, and examination fees, which may amount to approximately 50 euros per subject. Accommodation is another significant cost, with on-campus dormitories charging approximately 250 euros per month, while off-campus housing can vary greatly depending on location but generally ranges from 300 to 600 euros per month.

Martin Higher Education offers various financial aid options to assist students in funding their studies. Scholarships are available based on academic merit, financial need, or specific criteria related to students' backgrounds or fields of interest. These scholarships can cover up to 50% of tuition fees and are awarded through an application process at the beginning of each academic year. Additionally, many students apply for student loans, which are provided by local banks, often with favorable interest rates and flexible repayment terms.

Part-time work opportunities are also available for students enrolled in the program, enabling them to earn income while studying. The university's career center provides support in finding part-time or internship positions within the tourism and hospitality sector, which can also serve as practical experience relevant to their studies.

Furthermore, students are encouraged to seek external funding from government grants or international organizations that support education in tourism and hospitality. The university maintains partnerships with various industry stakeholders, which sometimes offer sponsorship programs or internship stipends to promising students.

Overall, financing a degree in Business - Tourism at Martin Higher Education involves a combination of tuition fees, living costs, scholarships, loans, and part-time employment, with multiple support options designed to make higher education accessible for qualified students.

The Business - Tourism programme at Martin Higher Education is designed to equip students with comprehensive knowledge and practical skills required for the dynamic and growing field of tourism management and business development within the tourism sector. The curriculum combines core business principles with specialized tourism industry modules, offering students a well-rounded education that prepares them for various roles in tourism organizations, travel agencies, hospitality businesses, and other related sectors. Throughout the course, students explore key topics such as tourism marketing, destination management, hospitality operations, event planning, sustainable tourism development, and digital marketing strategies. The programme emphasizes the development of critical thinking, problem-solving abilities, and leadership skills, essential for managing tourism enterprises and adapting to industry trends. Practical experience is integrated through internships, projects, and collaboration with industry partners, allowing students to gain real-world insights and build professional networks. Graduates of the programme are well-positioned to pursue careers as tour operators, travel consultants, hotel managers, event coordinators, or start their own tourism-related ventures. The programme also provides a foundation for further academic studies or specialization in areas such as international tourism policies, ecotourism, or hospitality management. Emphasis on cultural awareness, customer service excellence, and business ethics ensures that students are prepared to operate responsibly and effectively in diverse international environments. The faculty comprises experienced professionals and academics committed to delivering high-quality education tailored to the needs of the tourism industry. The programme may include opportunities for exchange programmes or study visits, enriching students' understanding of global tourism markets and practices. Overall, the Business - Tourism programme aims to develop competent, innovative, and responsible tourism professionals capable of contributing positively to the industry’s sustainable growth and development.