The Bachelor of Business in Tourism, Leisure and Event Management at the University of the Sunshine Coast offers students a comprehensive education in the dynamic and vibrant industries of tourism, leisure, and event planning. This program is designed to equip students with a solid foundation in business principles while providing specialized knowledge and practical skills tailored to the unique challenges and opportunities within these interconnected sectors. Throughout the course, students will explore topics such as sustainable tourism development, hospitality management, event coordination, marketing strategies, and customer service excellence, enabling them to develop innovative solutions and effective management practices. The curriculum emphasizes experiential learning through industry placements, case studies, and project-based assessments, fostering real-world skills and professional readiness. Students will also benefit from the university’s strong industry connections, which facilitate networking opportunities and internships with leading organizations in tourism and event management. The program aims to prepare graduates for diverse career pathways including tourism development, event management, hospitality operations, leisure program coordination, and business analysis within the travel and hospitality sectors. With a focus on sustainable and ethical practices, the program encourages students to consider the social, economic, and environmental impacts of their decisions, promoting responsible leadership in the global tourism and leisure industries. Upon completion, graduates will possess the strategic thinking, communication skills, and operational expertise necessary to excel in a competitive marketplace and contribute positively to the communities and organizations they serve. The Bachelor of Business in Tourism, Leisure and Event Management combines academic rigor with practical experience to develop versatile professionals capable of adapting to the evolving needs of the tourism and leisure industries worldwide.
The Bachelor of Business in Tourism, Leisure and Event Management at the University of the Sunshine Coast offers students a comprehensive education designed to prepare them for dynamic careers within the global tourism and events industries. The program covers a diverse range of subjects that equip students with the critical skills and industry knowledge necessary to succeed in various sectors including event planning, hospitality management, tourism development, and leisure industry operations. Throughout the course, students engage with core business principles while gaining specialized insights into tourism marketing, sustainable tourism practices, destination management, and event logistics. The curriculum emphasizes practical experience, encouraging students to participate in industry placements, internships, and project-based learning opportunities that provide real-world exposure. This approach aims to develop professional skills such as strategic planning, customer service excellence, communication, teamwork, and leadership. Students will also explore issues related to environmental sustainability, cultural diversity, and technological advancements influencing the tourism and leisure sectors today. The program is designed to be flexible, offering elective subjects that allow students to tailor their studies towards specific areas of interest within tourism, leisure, or events management. Graduates of the Bachelor of Business in Tourism, Leisure and Event Management are well-prepared for diverse roles including event coordinator, tourism officer, hospitality manager, destination marketing specialist, and leisure facility manager. With a focus on innovative practices and industry relevance, the program aims to produce graduates ready to meet the challenges of a rapidly evolving global industry. The university also fosters connections with industry partners to facilitate networking and career opportunities upon graduation, ensuring students are competitive candidates in the job market. Overall, this program provides a balanced combination of theoretical knowledge, practical skills, and industry experience, making it an excellent choice for students passionate about careers in tourism, leisure, and events management.
The Bachelor of Business - Tourism, Leisure and Event Management at the University of the Sunshine Coast requires students to complete a total of 24 units for graduation. The program is designed to equip students with comprehensive knowledge and practical skills relevant to the tourism, leisure, and event management sectors. It encompasses core business principles alongside specialized coursework in tourism planning, leisure industry management, and event organisation. Students undertake foundational units such as Introduction to Business, Marketing Principles, and Economics, which provide a solid understanding of business operations and market dynamics. In addition to these core subjects, students select from a range of electives tailored to their interests within the tourism and events sectors, including Sustainable Tourism, Event Planning and Management, and Destination Marketing.
The program emphasizes experiential learning through industry placements and internships, allowing students to gain real-world experience and develop professional networks. To ensure academic progression, students must achieve a passing grade in all core units and satisfy the practicum or project requirements as specified by their course structure. The program also includes assessments such as case studies, group projects, presentations, and exams, designed to develop analytical and communication skills. Language proficiency, particularly in English, is assumed, and students are expected to meet the university’s English language requirements for admission. Overall, the program aims to produce graduates who are well-versed in the principles of business management with specialized expertise in tourism, leisure, and event sectors, prepared for employment in a rapidly evolving global industry.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The University of the Sunshine Coast offers various financing options for students enrolled in the Business - Tourism, Leisure and Event Management program. Domestic students can access government-funded schemes such as HECS-Help, which provides income-driven loans to cover tuition fees, making higher education more affordable. International students are required to pay full tuition fees upfront or arrange payment plans through the university's financial services. The university also offers scholarships and grants specifically aimed at students in the business and tourism sectors, which can significantly offset the cost of study. These scholarships are awarded based on academic merit, financial need, or specific eligibility criteria related to the field of study. Additionally, students may explore external funding options, including government scholarships, industry sponsorships, and private loans to support their education expenses. The university provides comprehensive financial counseling and support to help students understand their options and plan their finances effectively. Payment plans are available for tuition fees, allowing students to spread costs over manageable periods. It is recommended that students review the university's official financial policies and consult with the Student Services Centre to obtain personalized advice. Students are also encouraged to consider part-time work opportunities both on and off-campus to support their living costs while studying. The university's proximity to local industries in the tourism and leisure sectors offers students practical work placements, which may also provide stipends or payment opportunities. Overall, the university aims to facilitate accessible and flexible financing options to ensure that students from diverse backgrounds can pursue their qualifications in business, tourism, leisure, and event management without undue financial hardship.
The Bachelor of Business in Tourism, Leisure and Event Management offered by the University of the Sunshine Coast is a comprehensive program designed to equip students with the skills and knowledge necessary to succeed in the dynamic fields of tourism, leisure, and events. This degree program combines core business principles with specialized coursework that focuses on the planning, management, and marketing of tourism-related activities and services. Students will explore topics such as sustainable tourism, hospitality management, event planning, destination management, and marketing strategies tailored to the leisure and tourism industries. The program emphasizes practical experience through industry placements, internships, and project-based assignments, allowing students to develop real-world skills and professional networks. Additionally, students have access to USC's state-of-the-art facilities, including dedicated event spaces and industry-standard software, which enhance their learning experience. The curriculum is designed to foster critical thinking, leadership, and communication skills, enabling graduates to adapt to the rapidly changing global tourism landscape. Graduates of this program are prepared for careers in tourism organizations, hospitality companies, event management firms, and governmental agencies involved in travel and leisure services. The program also provides pathways for further study in postgraduate programs such as tourism research, event management, or business administration. Overall, the Bachelor of Business in Tourism, Leisure and Event Management at USC offers a balanced blend of academic theory and practical application, tailored to meet industry needs and support students’ career aspirations in the vibrant tourism and leisure sectors.
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