Commerce (Marketing Management)

Description

The Bachelor of Commerce (BCom) degree programme enables each student to develop his or her own interests in business and related subjects. Students are able to create individualised courses using a range of papers offered across teaching departments in the School of Business and University as a whole. Students have the flexibility within the BCom degree to combine two specialisations and graduate with a double major.

Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

Detailed Course Facts

• EUR 15772 Year (EEA)
• EUR 3191 Year (National)

International: 24,530NZ$. National:4,963.00NZ$

• English

Course Content

Marketing is a major in the Bachelor of Commerce, a three year programme.

100 Level – You’ll learn the principles of marketing, including the marketing management process, the four ‘P’s’, consumer behaviour and the information used in marketing.

200 Level – You’ll revisit basic marketing principles in more detail and be given the opportunity to develop more effective communication skills. You’ll also be introduced to some specialised topics such as Integrated marketing, sports marketing and product and brand management.

Note: Within the BCom there are certain papers which you are required to take – some as part of your Marketing major, others as part of the overall BCom requirements, known as core papers. Core papers do not form a foundation year, but must be completed before entering 300 Level BCom papers. BSNS 103 is most relevant for marketing students and looks at the other side of marketing management to understand how people make sense of consumption and the role they play in it.

300 Level – You’ll get the opportunity to integrate previous study into the ‘big picture’, as well as gaining deeper insights into more specialised topics such as international marketing, strategy, product development and societal issues in marketing. Details of first year papers are in the Prospectus. Details of papers at higher levels are in the Guide to Enrolment.

Teaching style

As well as lectures and smaller group tutorials, Marketing courses are very practical, incorporating case studies, presentations, group work and regular guest speakers. At 300 and 400 levels, you even get to work with businesses on actual marketing problems. Marketing at Otago helps you develop transferable skills that are directly relevant to many other careers. For example, case studies call for strong analytical skills and group projects for organisational, negotiation and managerial skills. Many businesses say they like Otago Marketing graduates because they have a practical approach and can ‘hit the ground running’.

Double major/degree options

You can link Marketing with a wide range of other subjects by incorporating a second major into your BCom, or by completing a double degree. Here are a few examples of how you plan for a career by including other subjects. Corporate marketers may find finance, accounting, management, and economics combine well. International marketers might consider a foreign language, and behavioural marketers may consider psychology. Food marketers often include food science and nutrition papers. Adding design papers opens up possibilities in advertising. Linking mathematics and statistics is useful for a career in research or marketing analysis

English Language Requirements

IELTS band : 6 CAE score : 58 TOEFL paper-based test score : 550 TOEFL iBT® test : 80

To study at this university, you have to speak English. We advice you to

Requirements

NCEA National Certificate in Educational Achievement

• 10 Level 2 credits in approved literacy (5 in reading, 5 in writing)

CIE Cambridge International Examinations

• Grade E or better in AS English

IB International Baccalaureate

• English at Higher or Standard level in Language A: literature, or Language A: language and literature; or at Higher level in Language B

NZUEBS New Zealand University Entrance Bursaries and Scholarships

• English mark of 46% or higher

IELTS International English Language Testing System

• 6.0 in academic module (with no individual band below 6.0)

TOEFL (paper based) Test of English as a Foreign Language

• 550 Test of Written English 4.5

TOEFL (internet based) Test of English as a Foreign Language

• 80 (with a Writing score of 20)

CPE Cambridge Certificate of Proficiency in English

• Minimum of 50

CAE Cambridge Certificate in Advanced English

• Minimum of 58

APIEL Advanced Placement International English Language Examination

• Grade 3 or higher

University of Otago Foundation Studies Ltd

• Successful completion of ‘English for Undergraduate Academic Purposes’ paper

Pearson Test of English (PTE) Academic

• Overall score of 58 with no communicative skills score below 50

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.