Communication and Business

The Bachelor of Communication and Business at Western Sydney University offers students a comprehensive education that combines the essential elements of communication practices with core business principles. This innovative program is designed to prepare graduates for the dynamic and interconnected world of modern organizations, media, and digital platforms. Throughout the course, students gain a thorough understanding of effective communication strategies, media production, and storytelling techniques, alongside vital business skills such as marketing, management, and entrepreneurship. The program emphasizes practical experience, offering opportunities for hands-on learning through projects, industry placements, and collaborations with real-world organizations. Students will develop critical thinking, problem-solving, and interpersonal skills that are highly valued across various sectors. The curriculum is flexible, allowing students to tailor their studies to align with their interests and career goals, whether they aspire to work in public relations, digital media, corporate communication, or business management. The multidisciplinary approach prepares graduates to adapt to rapid technological changes and evolving market demands. By fostering a global perspective, innovative mindset, and ethical awareness, the program equips students to become effective communicators and responsible business leaders. Graduates of the Bachelor of Communication and Business are well-positioned to pursue diverse careers in media organizations, marketing agencies, corporate firms, government departments, or to continue their studies at postgraduate level. The program is delivered by experienced educators and industry professionals who are committed to student success and providing a supportive learning environment. With state-of-the-art facilities and strong connections to industry, Western Sydney University’s Communication and Business program offers an excellent pathway to a rewarding career in today’s competitive global landscape.

Accreditation is accredited with CPA Australia (CPA), The Institute of Chartered Accountants in Australia (ICAA) and the Institute of Public Accountants (IPA). Applied Finance is accredited with the Financial Services Institute of Australasia (Finsia). Individual Resource Management is accredited with the Australian Human Resources Institute (AHRI). Marketing fulfills the educational requirements for recognition as an Accredited Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI) and also the Australian Market and Social Research Society (AMSRS). Communication is accredited with the Public Relations Institute of Australia (PRIA), and also the Media Federation of Australia (MFA).

• Year 12 or equivalent
• Or Diploma of Business (in the School )
• Or Appropriate TAFE award
• Any two units of Mathematics, Some two units of English

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The financing of the Communication and Business program at Western Sydney University is designed to accommodate a diverse range of students, including domestic and international applicants. Tuition fees for this program vary depending on the student's residency status, with Australian domestic students benefiting from government subsidies through the Commonwealth Supported Places (CSP) or fee-paying arrangements. International students are required to pay full tuition fees, which are set annually and are subject to change according to university policies and government regulations.

Students can access various financial aid options to fund their studies. For domestic students, FEE-HELP is available, allowing eligible students to defer part or all of their tuition fees and repay them through the Australian taxation system once their income exceeds a certain threshold. The Higher Education Loan Program (HELP) provides such support for Commonwealth-supported students, making higher education more accessible. Additionally, Western Sydney University offers scholarships and bursaries based on academic merit, financial need, or specific criteria such as community engagement or Indigenous status, which can substantially reduce the financial burden of studying.

International students are encouraged to explore scholarships specific to Western Sydney University or external funding sources. While government loans are generally not available to international students, some private organizations or international agencies may provide scholarships or financial assistance. Students are advised to check the university’s website regularly for updated information on scholarships, payment plans, and other financial support options.

Students are also responsible for additional expenses related to the program, including textbooks, learning materials, equipment, and living costs if relocating to Sydney. Western Sydney University offers flexible tuition payment options, including upfront payments, instalment plans, or payment via student accounts, to help students manage their finances effectively throughout their studies.

Overall, the program’s financing options aim to ensure affordability and accessibility for a broad student demographic, supporting their academic pursuits in Communication and Business.

The Bachelor of Communication and Business at Western Sydney University offers students a comprehensive education that combines key aspects of communication and business disciplines. This program is designed to equip students with practical skills and theoretical knowledge to excel in various professional environments, including media, marketing, public relations, corporate communication, and business management. The curriculum typically covers areas such as media and communication theories, digital media production, strategic communication, business ethics, marketing principles, management practices, and entrepreneurial skills. Students have opportunities to develop their understanding of how communication strategies influence business operations and how business principles underpin effective communication practices. The program emphasizes experiential learning through workshops, industry projects, internships, and collaborations with local businesses, providing students with real-world experience and industry connections. Graduates of this program are prepared for diverse careers in communication and business sectors, including roles in media organizations, marketing agencies, corporate communication departments, and entrepreneurship. Western Sydney University also offers modern facilities, experienced faculty, and support services dedicated to student success. The program typically spans three years of full-time study, with options for part-time study or pathway programs for qualification upgrades. Accreditation and recognition are aligned with industry standards to ensure graduates are competitive in the global job market. Students are encouraged to participate in various extracurricular activities, professional development seminars, and networking events to enhance their skills and career prospects. Overall, this integrated program aims to develop well-rounded professionals capable of adapting to the dynamic and evolving landscape of communication and business industries.