Bachelor of Communication and Media

The Bachelor of Communication and Media at the University of Southern Queensland offers students a comprehensive education in the dynamic and evolving fields of communication, media production, journalism, public relations, and digital media. This degree program is designed to develop students' theoretical understanding and practical skills, preparing them for diverse careers in media industries both locally and globally. Throughout the course, students will explore the fundamental principles of effective communication, media law and ethics, media research, and storytelling techniques across various platforms. The program emphasizes hands-on experience, encouraging students to engage in real-world media projects, media production modules, and internship opportunities that foster practical skills and industry connections. Students will have access to modern media labs, editing suites, and digital media tools to facilitate their learning and creativity. The curriculum is structured to promote critical thinking, media literacy, and ethical awareness, ensuring graduates are well-equipped to navigate the complexities of contemporary media landscapes. Additionally, the program offers specialization options, allowing students to focus on areas such as journalism, public relations, advertising, or digital media, aligning their education with their career aspirations. The Bachelor of Communication and Media at USQ values innovation, ethical practice, and social responsibility, preparing graduates to contribute meaningfully to society and the media industries. Whether aiming for a career in media production, communication consultancy, journalism, or digital content creation, students will gain the necessary skills and knowledge to succeed in a competitive environment. The program also supports pathways to postgraduate study and professional development, reinforcing USQ’s commitment to lifelong learning and industry relevance. With flexible study options, including online study, students can tailor their learning experience to fit their personal and professional commitments, making this program accessible and suitable for diverse learners.

The Bachelor of Communication and Media Studies at the University of Southern Queensland offers students a comprehensive education in the dynamic fields of media, communication, and digital technology. The program is designed to develop essential skills in verbal and written communication, media analysis, and digital content creation, preparing graduates for diverse careers in the media and communication industries. Throughout the course, students explore a wide range of topics, including media production, journalism, public relations, advertising, social media management, and multimedia storytelling. The curriculum emphasizes practical skills alongside theoretical knowledge, ensuring students are ready to navigate the fast-paced and evolving media landscape.

Students have opportunities to engage in hands-on projects, internships, and collaborative assignments that mirror real-world media environments. This applied approach allows learners to develop a portfolio of work that showcases their talents and enhances employability upon graduation. Additionally, the program covers ethical considerations in media practice, audience analysis, and the impact of digital technologies on communication strategies. Faculty members are experienced professionals who bring industry insights into their teaching, fostering an engaging learning environment.

Graduates of the Bachelor of Communication and Media Studies are well-equipped to pursue careers in television, radio, online media, marketing, corporate communication, and multimedia content creation. They are prepared to work in creative agencies, government departments, non-profit organizations, and digital startups. The University of Southern Queensland's flexible study options, including online and on-campus delivery, enable students to tailor their learning experience to their personal and professional commitments. By the end of the program, students will have developed critical thinking, creative problem-solving, and effective communication skills, essential for success in the ever-changing landscape of media and communication industries.

Program Requirements:

The Bachelor of Communication and Media Studies at the University of Southern Queensland is designed to provide students with a comprehensive understanding of the fundamental principles and contemporary practices in communication, media, and related fields. Prospective students are expected to have completed Year 12 or an equivalent qualification that satisfies the university’s admission standards. International applicants must demonstrate proficiency in English, typically through an IELTS score of at least 6.0 overall with no band less than 5.5, or an equivalent qualification.

To successfully complete the Bachelor of Communication and Media Studies, students are required to undertake a minimum of 24 units over the duration of the program, with at least 18 units at the 3000 or 4000 level. The curriculum includes core courses that cover essential topics such as media theory, communication research methods, digital media production, journalism, public relations, and intercultural communication. In addition, students have the opportunity to choose elective units that allow specialization in areas like strategic communication, media management, or new media technologies.

Practical skills are a key component of the program, and students are encouraged to participate in work placements, internships, or industry projects to gain real-world experience. The program also emphasizes research literacy, critical analysis, and ethical considerations in media and communication practices. To graduate, students must successfully complete all required compulsory units, maintain an acceptable academic standard, and meet any program-specific requirements such as capstone projects or portfolios.

Students are also advised to consult with academic advisors to select appropriate electives that align with their career interests and educational goals. The program aims to prepare graduates for diverse roles within media organizations, corporate communication departments, public relations firms, and freelance media production. Overall, the Bachelor of Communication and Media Studies seeks to foster innovative and ethically responsible communication professionals equipped to engage with the rapidly evolving media landscape.

The University of Southern Queensland offers various modes of study financing options for students enrolled in the Communication and Media Studies program. International students are encouraged to explore scholarships, which are available based on academic merit, leadership qualities, or specific regional criteria. Domestic students may also access government assistance programs such as the Higher Education Loan Program (HELP), which provides income-contingent loans to eligible students, helping to reduce the immediate financial burden of university tuition fees. The program’s tuition fees vary depending on the study load and whether the student is enrolled full-time or part-time. The university provides flexible payment options, including upfront payments, installment plans, and deferred payment arrangements for eligible students. Additionally, students may seek part-time work opportunities both on-campus and off-campus to supplement their income while studying. The university's career and employment services support students in finding suitable employment to assist with financing their education. International students must meet specific visa conditions that may include proof of sufficient funds to cover tuition fees and living expenses, which can be demonstrated through bank statements or scholarship awards. The university also offers industry partnerships and internships that can provide financial stipends to students engaged in practical placements within the communication and media sectors. For students requiring financial assistance, the university’s financial aid office provides personalized advice regarding eligibility for grants, scholarships, and other funding sources. Overall, the financing of studies at the University of Southern Queensland aims to support students throughout their academic journey, ensuring access to quality education in communication and media studies while managing financial obligations effectively.

The Bachelor of Communication and Media Studies at the University of Southern Queensland offers students a comprehensive education in the fields of communication, media, journalism, public relations, and digital media. The program aims to develop students' analytical skills, creativity, and practical abilities necessary for a successful career in diverse media industries. Courses are designed to provide a strong foundation in media theory, media production, communication strategies, and the impact of digital technologies on society. Students will have opportunities to engage in real-world projects, internships, and industry placements to enhance their practical skills and professional networks.

The curriculum covers key areas such as media law and ethics, media research methods, storytelling, multimedia production, and communication management. Emphasis is placed on both traditional and new media platforms, including social media, broadcast media, and online content creation. The program also encourages critical thinking about the cultural, political, and economic contexts of media and communication practices. Students are prepared to work in various roles within media organizations, public relations firms, government agencies, and corporate communication departments.

The program is flexible, allowing students to tailor their studies according to their interests and career aspirations. The duration of the undergraduate degree is typically three years of full-time study. The university offers support services such as academic advice, career counseling, and access to state-of-the-art media production facilities. Graduates of the Bachelor of Communication and Media Studies are equipped with both theoretical knowledge and practical skills, making them competitive candidates in today’s rapidly evolving media landscape. Internship opportunities and industry collaborations are integral parts of the program, ensuring that students gain relevant experience and professional industry insights. The program also fosters critical engagement with contemporary media issues, preparing graduates to contribute thoughtfully and ethically to the field of communication and media.