Strategic Communication

Strategic Communication at the University of Canberra is a comprehensive and dynamic program designed to equip students with essential skills and knowledge to excel in the rapidly evolving field of communication. This undergraduate degree combines theoretical foundations with practical applications, preparing graduates to effectively develop, manage, and implement communication strategies across various industries and organizational contexts. Throughout the course, students explore core areas such as media relations, digital communication, public relations, corporate communication, content development, and crisis communication, ensuring a well-rounded understanding of the strategic aspects of communication management.

The program emphasizes the importance of ethical considerations, cultural awareness, and innovative thinking in crafting messages that resonate with diverse audiences. Students have the opportunity to engage with real-world projects, internships, and industry collaborations, which foster hands-on experience and professional networking. The curriculum is designed to adapt to emerging trends and technologies, such as social media analytics, content marketing, and multimedia storytelling, keeping graduates at the forefront of the industry.

Graduates of the Strategic Communication program are well-prepared for roles in public relations agencies, corporate communication departments, government agencies, non-governmental organizations, and media outlets. They develop critical skills in strategic planning, audience analysis, campaign development, and reputation management, enabling them to lead communication initiatives that support organizational goals. The program also offers pathways for further study, including postgraduate specializations in strategic communication, media management, or related fields.

By choosing this program, students gain not only technical expertise but also the ability to think critically, communicate effectively, and adapt to a dynamic environment. The University of Canberra's strategic location, industry connections, and commitment to practical learning ensure that graduates are ready to make meaningful contributions to the field of strategic communication both locally and globally.

The Bachelor of Strategic Communication at the University of Canberra is a comprehensive program designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of strategic communication. This program focuses on developing advanced capabilities in communication theory, media analysis, public relations, corporate communication, digital media, and stakeholder engagement. Throughout the course, students will engage in practical learning experiences that foster strategic thinking and effective communication strategies tailored to diverse audiences and industries. The curriculum emphasizes real-world applications, offering opportunities for internships, industry projects, and collaborations with media organizations, government agencies, and private sector entities. Students will learn how to craft compelling messages, manage corporate reputations, develop integrated communication campaigns, and utilize emerging digital tools and platforms effectively. The program also covers critical areas such as crisis communication, ethical considerations, and the role of communication in social change, preparing graduates to navigate the complexities of communication in a constantly evolving media landscape. By the end of the program, students will have cultivated strong analytical, interpersonal, and leadership skills, enabling them to design and implement strategic communication plans across various professional contexts. Graduates of this program can pursue careers in public relations, corporate communication, media consultancy, government communication, digital media management, and community engagement. The Bachelor of Strategic Communication at the University of Canberra aims to produce innovative, ethical, and strategic communicators ready to influence and inform in diverse settings locally and globally.

Program Requirements for Bachelor of Strategic Communication at University of Canberra

To successfully complete the Bachelor of Strategic Communication, students are required to fulfill a combination of coursework, practical experience, and assessment criteria designed to develop their skills in communication strategies, media relations, digital communication, and strategic planning. The program typically spans three years of full-time study, although part-time options may be available subject to university policies.

Students must complete a specified number of core units which include foundational subjects such as Communication Principles, Media and Society, and Strategic Communication Planning. These core units aim to provide a comprehensive understanding of communication theories, media landscapes, and strategic messaging techniques. In addition to core units, students are required to undertake a series of elective courses, allowing specialization in areas such as digital media, public relations, or organizational communication, depending on their interests and career aspirations.

Throughout the program, students are expected to participate in practical learning experiences, including industry placements, internships, and project-based assessments, which are integral to applying theoretical knowledge in real-world contexts. The program emphasizes the development of critical thinking, ethical communication practices, and digital literacy skills necessary for effective strategic communication in diverse environments.

Assessment methods likely include written assignments, presentations, group projects, exams, and practical portfolios. Students must also meet attendance and participation requirements as specified by the course guidelines. To graduate, students must achieve a minimum overall GPA as stipulated by the university, typically around 2.0 on a 4.0 scale.

In line with university policies, students may also need to complete a capstone project in their final year, which synthesizes learning outcomes and demonstrates proficiency in strategic communication planning and execution. Some courses may have prerequisites or co-requisites, and students are advised to consult detailed curriculum guides for specific unit requirements and sequencing.

In summary, the program's requirements encompass completing designated core and elective units, engaging in practical and experiential learning opportunities, achieving satisfactory assessment outcomes, and meeting university academic standards. These elements ensure graduates are well-equipped with the knowledge, skills, and ethical grounding necessary for successful careers in strategic communication across various sectors.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Canberra offers multiple options for financing studies in the Strategic Communication program, designed to support students through their academic journey. Domestic students enrolled in this program can access a range of financial aid options including government-supported schemes such as Austudy, Youth Allowance, and for eligible students, HECS-HELP loans which subsidize the cost of tuition fees, making higher education more affordable. The university also provides scholarships for prospective and current students based on academic merit, financial need, or specific criteria related to leadership, diversity, or community service. These scholarships reduce financial burdens and recognize excellence in various domains, encouraging diverse participation in the program.

International students studying Strategic Communication at the University of Canberra are required to pay tuition fees upfront or through installment arrangements offered by the university. Although government support schemes are generally limited to domestic students, international students may access scholarships aimed at attracting global talent, including the International Student Scholarship, which provides a percentage discount on tuition fees for eligible applicants.

Students are advised to consider additional sources of funding such as student loans, part-time employment opportunities, and external scholarships offered by other organizations, foundations, or industry bodies. The university's Career Development and Employability Hub offers resources and guidance for students to secure part-time jobs related to their field of study, helping them gain practical experience and supplement their income. Additionally, students are encouraged to plan their finances carefully, considering costs associated with tuition, books, living expenses, and other study-related costs. Financial counseling services are available to assist students in managing budgets and exploring financing options effectively.

For those participating in exchange programs or internships abroad as part of their Strategic Communication degree, funding arrangements such as travel grants, exchange scholarships, or sponsorships may be available through university-affiliated programs or partner organizations. The university strives to make higher education accessible and financially manageable for all students pursuing the Strategic Communication program by providing detailed information, support services, and funding opportunities tailored to diverse student needs.

Strategic Communication at the University of Canberra is designed to equip students with essential skills and knowledge needed to excel in the dynamic field of communication strategies within various organizational contexts. The program emphasizes a comprehensive understanding of communication theories, digital media, branding, corporate communication, crisis management, and stakeholder engagement. Students are trained to develop effective communication plans, manage public relations campaigns, and utilize emerging technologies to reach diverse audiences. The curriculum combines theoretical foundations with practical applications, allowing students to undertake projects, internships, and industry placements that enhance their real-world experience. The program aims to prepare graduates for careers in public relations firms, corporate communication departments, government agencies, NGOs, and media organizations. Emphasis is placed on critical thinking, ethical considerations, and strategic problem-solving to ensure graduates can adapt to rapidly changing communication landscapes. The faculty comprises experienced professionals and researchers committed to providing high-quality education and mentorship. Students can also benefit from access to a broad network of industry contacts, workshops, and cross-disciplinary collaborations that foster innovation and leadership in strategic communication. The degree program typically includes coursework in media analysis, communication ethics, campaign management, and digital technologies, preparing students to craft compelling messages and analyze their impact effectively. Upon completion, graduates are well-positioned to assume roles such as communication officers, media consultants, brand managers, or communication strategists. The program also encourages lifelong learning and professional development through workshops, conferences, and continued engagement with industry trends. Overall, the Strategic Communication program at the University of Canberra aims to produce versatile, skilled professionals capable of managing effective communication strategies in a complex, interconnected world.