Strategic Communication and Public Relations

Strategic Communication and Public Relations at The American College of Greece is a comprehensive undergraduate program designed to prepare students for dynamic careers in the communication industry. This interdisciplinary degree offers a blend of theoretical knowledge and practical skills, equipping graduates to effectively craft, manage, and deliver messages across diverse platforms and audiences. The curriculum covers fundamental principles of communication, media studies, public relations, marketing, and digital media, ensuring students gain a broad understanding of the strategic aspects of communication in both corporate and nonprofit sectors. Emphasizing real-world applications, the program incorporates internships, project work, and collaboration with industry professionals, providing students with valuable hands-on experience. Through coursework in communication theory, crisis management, audience analysis, and ethical practices, students develop critical thinking and problem-solving skills necessary for leadership roles in strategic communication. The program also explores emerging digital tools and platforms, preparing students to adapt to the fast-changing media landscape. Graduates of the program are well-equipped to pursue careers in public relations agencies, corporate communication departments, government agencies, non-profit organizations, and media outlets. They are prepared to develop compelling messaging strategies, manage media relations, and foster positive organizational reputations. Additionally, the program emphasizes the importance of ethical communication and social responsibility, instilling a commitment to integrity and transparency in all professional endeavors. With its strong academic foundation and practical orientation, the Strategic Communication and Public Relations program at The American College of Greece aims to foster innovative, ethical, and effective communication professionals who can contribute significantly to their industries and communities.

Strategic Communication and Public Relations at The American College of Greece is a comprehensive undergraduate program designed to prepare students for dynamic careers in communication, public relations, advertising, media, and corporate communication. The curriculum combines theoretical foundations with practical skills to enable students to develop and implement effective communication strategies in various organizational contexts. Throughout the program, students explore key areas such as media relations, digital communication, crisis management, brand development, audience analysis, and ethical considerations in communication practices. Emphasizing both global perspectives and local nuances, the program aims to cultivate strategic thinking and innovative problem-solving abilities essential for success in a rapidly changing media landscape.

Students engage in hands-on projects, internships, and collaboration with industry professionals, providing valuable real-world experience. The program also offers courses on communication research methods, content creation, social media management, and communication campaign planning. Through these learning experiences, students gain proficiency in crafting compelling messages, managing public image, and leveraging various communication channels effectively. Faculty members are experts in their fields, bringing academic rigor and industry insights into the classroom. Graduates of the program are well-equipped to pursue careers in public relations agencies, corporate communication departments, media outlets, non-profit organizations, and government agencies. With a focus on ethical standards and intercultural communication skills, the program prepares students to become responsible communicators capable of addressing diverse audiences and complex issues on both national and international levels.

The Undergraduate Degree Programme in Strategic Communication and Public Relations at The American College of Greece requires students to complete a comprehensive curriculum designed to equip them with essential skills and knowledge in the fields of strategic messaging, media relations, digital communication, and public engagement. Students are expected to enroll in core courses that cover fundamental concepts such as Communication Theories, Public Relations Principles, Media Planning, and Crisis Communication. Additionally, the program emphasizes practical skills through workshops in Event Planning, Content Creation, and Social Media Management, ensuring graduates are prepared for real-world challenges in the communication industry. The curriculum also includes elective courses that allow students to specialize in areas such as Digital Marketing, Corporate Communications, and International Public Relations. To foster analytical skills, students undertake research projects and case studies, which develop critical thinking and problem-solving abilities. The program also involves internships or practical training components, providing students with hands-on experience and professional networking opportunities. Assessment methods comprise written examinations, group projects, presentations, and a final capstone project, which integrates learning from various courses to develop a strategic communication plan for a real or simulated organization. To graduate, students must accumulate a specified number of credits, demonstrate proficiency in core competencies, and complete a comprehensive final project. The program’s structure and content are periodically reviewed to ensure alignment with industry standards and evolving digital communication trends. Overall, the programme aims to cultivate strategic thinking, effective communication skills, and ethical practices among future public relations and communication professionals.

Graduate School of Arts & Sciences | Financial Assistance
Since its founding in 1875, The American College of Greece (ACG) has provided assistance to students needing help in meeting their educational expenses, thereby enabling students with demonstrated ability and promise to access a quality education, regardless of their financial circumstances. Over 2.2 million in need- and merit-based scholarships and financial aid will be awarded in 2013-14.

The College has expanded scholarship and financial support programs to ensure the affordability of an ACG education particularly in these challenging economic times. Financing a college education can be a daunting prospect. The College is committed to aiding students and their families in learning about the resources available through the College's financial aid programs and to assisting students and their families in finding ways to meet their educational expenses.

The Financial Assistance Program at ACG provides various levels of financial assistance based on need and/or academic achievement. The governing philosophy of our program is grounded in our belief that lack of funds should never prevent academically talented students from receiving a quality education. Funding for financial assistance originates from the College's own resources and from the generous contributions of donors. We invite you to explore our website for detailed descriptions of our scholarship programs and information regarding our financial aid programs.

Strategic Communication and Public Relations at The American College of Greece is a comprehensive undergraduate program designed to equip students with the skills and knowledge necessary to excel in the dynamic field of communication. The program emphasizes the development of strategic thinking, effective messaging, media relations, crisis communication, and digital communication skills that are vital in today's fast-paced media environment. Students engage with a curriculum that combines theoretical foundations with practical applications, ensuring they are prepared for real-world challenges within corporate, non-profit, and governmental sectors.

Throughout the program, learners explore key concepts such as media strategy, branding, reputation management, stakeholder engagement, and ethical considerations in communication. The coursework often includes hands-on projects, internships, and collaborations with industry professionals, providing valuable opportunities for networking and experiential learning. The program aims to foster critical thinking, creativity, and leadership abilities, preparing graduates to craft compelling messages, manage public perceptions, and strategize communication campaigns that align with organizational goals.

Students also benefit from access to modern facilities, including media labs, digital studios, and extensive library resources, which enhance their learning experience. The program encourages an understanding of digital and social media platforms, enabling students to develop expertise in content creation, social media strategies, and online community engagement. Alumni of the program tend to pursue careers in public relations firms, corporate communication departments, government agencies, non-governmental organizations, and media outlets.

In addition, the program places a strong emphasis on ethical communication practices and the importance of cultural sensitivity in global communication contexts. Faculty members are experienced professionals and scholars dedicated to providing a rigorous and engaging educational environment. The program often stays aligned with current industry standards and emerging trends, ensuring graduates are competitive and adaptable in the evolving landscape of strategic communication. Overall, the Strategic Communication and Public Relations program at The American College of Greece prepares students to become effective communicators who can strategically manage information and foster positive relationships between organizations and their publics.