StudyQA — Master: Communication — Hong Kong Baptist University

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Description Contents Requirements Funding

The programme aims to train students into communication specialists in various sectors of society. It emphasises the integration between principles and practices across diverse areas of communication research. Students learn to apply theory to real world situations in interpersonal, institutional, and social contexts.

Core Courses	9 units
Foundations of Communication Study	3 units
Approaches & Methods in Communication Research	3 units
Perspectives on Media & Society	3 units

Elective Courses#	18 units
Issues in Intercultural Communication	3 units
Issues in Corporate Communication	3 units
Organisational Communication	3 units
Communication Campaign Workshop	3 units
Writing for Multimedia in Public Relations	3 units
Strategic Public Relations & Crisis Management	3 units
Advertising Management	3 units
Consumer Insights	3 units
International Advertising	3 units
Project (under a faculty member’s supervision)	3 units
Public Administration & the Media	3 units
Advertising in China	3 units
Media & Communication in Chinese Societies	3 units
Media Law & Ethics	3 units
Issues & Cases in Mass Communication	3 units
New Media Workshop	3 units
Media Markets	3 units
Political Communication & Public Opinion	3 units
Youth, Media & Consumption	3 units
Globalisation of Media & Communication	3 units
Media Policies & Regulations	3 units
Communication Technologies & Media Organisations	3 units
Social Media Marketing	3 units
Social Service Marketing & Communication	3 units
Social Media & Online Social Networks	3 units
Using Social Networks: For the Communications Professional	3 units
Advertising and Society	3 units
Data Visualisation	3 units

Academic Qualification

Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.

Language Proficiency Requirement

Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 550 (paper-based test) or 79 (internet-based test); or an overall band score of 6.5 in IELTS.

Others

Relevant professional experience will be favourably considered.
Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

✔️ Flexible study schedule
✔️ Experienced teachers
✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The Government offers financial assistance in the form of non-means-tested loan to all students. The beneficiaries are expected to repay their loans within a specified period after graduation. Scholarships are bestowed upon selected recipients including new students on the basis of academic merits and other criteria stipulated by the donors.

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Master