Communication, Media Practice and Public Relations

Whether you want a strategic understanding of social media, refined creative skills through professional writing or the communications sensitivity to make an entrepreneurial impact, the MA in Communication, Media Practice and Public Relations (PR) is ideal.

You will undertake structured practice in modern media skills, taught by motivated industry professionals with impressive academic credentials. Gaining valuable professional media skills improves your prospects for a successful career in journalism, public relations, broadcasting, entrepreneurship, advertising or marketing. If you are already an industry professional, this course offers dynamic new media skills and qualifications to boost your continuing professional development.

Why this course?

Swansea University has an excellent reputation for communication, media practice and PR.  Based on our inspirational Singleton Park campus, in parkland overlooking Swansea Bay, we have the expertise and full range of modern facilities to ensure your learning is as up to the minute as possible.

Designed to promote individual and collaborative research activity of international standard, the Graduate Centre provides a supportive environment for postgraduate research and taught masters study. 

It offers postgraduate training to enhance academic and professional development, and facilitates seminar programmes, workshops and international conferences.

Compulsory Modules

• Video and Documentary Making            
• Visual Communication and Media Design          
• MA Project and Dissertation Preparation           
• PR, Branding and Promotion

Optional modules  

• The Digital Revolution  
• The Digital Edge: Contemporary Issues and Trends        
• The Business and Politics of Digital Media          
• Global Media   
• Comparative Journalism            
• Risk Reporting 
• Terrorism, Conflict and The Media        
• Professional and Promotional Writing  
• Digital Journalism Portfolio

The typical entry requirement is a first degree, normally a lower second (average 55 per cent) or above or equivalent professional experience.  Overseas students are expected to possess an IELTS score of 6.5.

How You're Taught

The full-time MA course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice  project over the summer (part two).

The part two component allows students to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

Careers and Employability Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

• Employability workshops, employers’ talks, bespoke events and careers fairs
• Individual advice and guidance from professionally qualified Careers Advisers
• Help with finding jobs, internships, work placements and volunteering opportunities
• Access to information resources on a wide range of career management topics
• Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.