Communication (Public Relations)

Want a dynamic career in a field that is paramount to every business and organisation? Working in the field of public relations, you will combine skills in writing, speaking, research and relationship building and use them in a fast-paced environment.

Our Bachelor of Communication (Public Relations) offers small class sizes, hands-on client work, as well as expert support. We also have a Public Relations Advisory Committee, with members consisting of senior national public relations practitioners, to make sure that our courses remain current and up-to-date with the industry.  

If you want a career in the field Fortune magazine ranked as No. 8 on its list of best potential jobs, then  this degree is for you.

Program structure

Courses to be studiedUnits

Core courses4 

plus 1 x First Major12

plus 1 x Second Major    

or 2 x 4 -unit Minors8

Total24

Course codeCourse name

Required Courses:

CMS1000Communication and Scholarship

CMS1010Introduction to Communication Studies

JRN2010News Literacy

PRL1002Principles and Practice of Public Relations

Public Relations Major:

MKT1001Introduction to Marketing

PRL1003Reputation Management

CMS1012Introduction to Media Studies

PRL2001Issues and Crisis Management

PRL2002Community Consultation and Development

PRL2003Writing for Public Relations

PRL2004Issues in Organisational Communication

PRL3001Public Relations Campaign Development

PRL3002Public Relations Project

PRL3003Public Sector and Public Service Communication

PRL3012Public Relations Research

TOU3010Event Management

Entry requirements

• Year 12 English (4 SA) or equivalent

English Language Requirements

Domestic and international students from a non-English speaking background are required to satisfy English Language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

OP/Rank

The 2014 OP/Rank for this program is: 15/67

International entry requirements

English Language Requirements

Domestic and international students from a non-English speaking background are required to satisfy English Language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Pre-requisites

Year 12 Senior Certificate or equivalent from a recognised institution. Find your country's level of qualificationand minimum entry requirements for this program.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

You may be able to apply for scholarships to help with your study costs.